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Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

We are seeking a creative and detail-orientedDigital ShelfSpecialist to join ourDigital RetailCOE team. This role is responsible forcurating anddistributinghigh-impact content that supports retail marketing initiativesanddrives brand consistency across retail channels-specifically supporting Walmart.com and select international eCommerce channels.This role specifically will partner with existing teammates to ensure that all relevant product content is properly leveraged across our retail ecosystem.The ideal candidate will haveexperiencewithat least some of the following:

• ContentManagementSystems-CMS orPIM/Dam systems such as Widen, Salsify, Syndigo, InRiver, etc.

• Retail Catalogue Portals- particularly Walmart Seller Center or Retail Link, Amazon Vendor or Seller Central, or other high-profile retailers.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

DigitalRetail Enablement Support

• Partner with DivisionalSales & Channel managers to understand retailer product prioritiestodetermine the 'job to be done' on leveraging existing content or developing new content.

• Partner withDivisionalmarketingteamsto support product launches, seasonal campaigns, and promotional initiatives.

• Own and maintain brand stores, updating on a regular cadence,pulling in existing content while also customizing per distinct best practices per retailer.

• Partner with theDigital Shelf Creative Development team,as well as the PIM Solutions team to expedite the release of contentto other retailers either through technical syndication or lock-step manual processes.

• Collaborate with the Performance MKT/Retail Media team to increase traffic and conversion across the portfolio, with direction/prioritization from Sales/Channel leads.

Retail Product Page Analytics and Insights

• Maintainmonthly metrics that report organic versus paid traffic, garnering insights on our performance relative to the categories and specific competition whenever possible. Monitorcore metrics include traffic, conversion, share of voice, etc.tomake data-driven recommendations for improvement.

• Become theexpert on Walmartcontent best practices and new options, continually educating and advocating for tests.

• Support thedevelopmentof PIMand content syndication toolsin partnership with leads from our Digital Experience team.Content mapping and experience with these tools is a plus.

• Work withtheDigital RetailCOE Analyst tobuild analyticsstructure that can be automated whenever possible.

StakeholderShare-outs &Collaboration

• Liaise with channel and sales to gather insights and ensure content meets business needs.

• Act as a brand steward, ensuring consistency across all retail-facing materials.

• Manageall retailer specific content scores and accompanying reports, providingregular report outs.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor's degree,preferablyin Marketing, Communications, Journalism, or related field, but open to those that can demonstrate a passion for digital marketing or eCommerce.

• 2-4 years of experience in content creation, preferably in a retail or consumer goods environment.

• Stronganalytical and excel skills for diving into investigative reporting on how we can perform better.

• Proficiency with content management systems (CMS), digital publishing tools,and/or retail catalogue portals.

• Understanding of SEO, digital marketing, and retail merchandising principles.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.