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Full-time Enrollment/Marketing Director 

Job Description 
Primary focus is on growing enrollment through strategic recruitment and retention strategies. The Enrollment/Marketing Director is responsible for all recruitment and retention activities with a focus on growing enrollment. This position reports to the school Principal, and is supported by existing staff, Big Shoulders Fund, and ongoing professional development opportunities. Additionally, the school community will be a source of volunteer assistance in carrying out specific tasks associated with enrollment marketing. Specific job responsibilities include but are not limited to: 

** Please note that this job may include hours outside of the traditional workday, including evening and weekend commitments.

Enrollment/Student Recruitment and Retention 
    Creates and implements a comprehensive strategy aimed at increasing and maintaining enrollment
      o    actively participates in BSF marketing PD
      o    actively participates in all monthly school support meetings
      o    Works with the principal to identify activities and incentives to maximize student recruitment and retention
      o    Coordinates tours for all prospective families
Manages the inquiry process, including initial contact and subsequent follow-up with prospective families
     Provides timely updates regarding conversion status of prospects, leads, tours, and enrolled students
    Engages parents in marketing the school, managing family retention initiatives, etc. as well as actively engaging with prospective families throughout the enrollment process
    Conducts admissions events such as open houses and shadow days, play groups, etc.
    Participates in community events to build awareness of the school within the surrounding neighborhood
    Utilizes the school's online enrollment system to manage leads, applications, and enrollment

MARKETING 
Promotes the school through all available channels and creates and manages a marketing budget while tracking the return on investments made towards enrollment efforts 
Social/Digital:
    Assists in the maintenance and design of the school's website, including teacher/class updates, development and special event updates
    Serves as the primary media liaison, focusing on the writing and submission of press releases, photos, Facebook posts, and ads.
Print/Tangible:
*    Coordinates the publication of all promotional materials, brochures, posters, and fliers
*    Organizes parish and community relations activities such as flier distribution, parent presentations, local and school event participation, etc.
*    Brand Manager for the school, developing consistency, setting brand guidelines to build brand awareness of the school
Communication/Staff Relation

Provides marketing related status reports to key stakeholders (e.g. school board, Diocese of Gary, Big Shoulders Fund, other parties as needed) 

Hold regular check-in meetings with assigned Big Shoulders Fund enrollment point people in addition to school support meetings 

Meet with school staff to better understand and communicate out the positive attributes and selling points of the school 

Present to staff on their role in enrollment growth and how they can be supportive of these growth efforts 

Keep attention on perceptions of school in the community (social media, family sentiments, etc.) 

Keep attention on "curb appeal" of school 

Serves as liaison to parish to help promote school at parish level 

Provides general office support as needed, including answering phones and assisting with other administrative/office tasks 

Monthly school support meeting updates should include
Overall enrollment (new and returning)
    Notes on any changes/trends
    Data on where new students came from
    Data on where transferring students went and reasons for move
    Progress towards goals
    # of leads overall and in the past month, as well as sources
    # tours overall and in the past month, as well as sources
    Update on overall marketing strategy and specific projects to achieve goals
o    Social media/comms plan and updates
o    Paid campaign updates
o    Print media
o    Event-based marketing strategies
o    Review of previous marketing meeting highlights with BSF team