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Performance Strategist Jobs (NOW HIRING)

ADP, Inc.

Media Performance Strategist

Des Moines, IA · On-site

Media Performance Strategist Full Time Professional Des Moines IA, Des Moines, IA, US Position Summary The Media Performance Strategist is responsible for improving media performance through stronger ...

Seamount

Strategist, Performance Marketing

Los Angeles, CA · On-site

$100K - $150K/yr

Drive our digital strategy across all performance marketing campaigns, channels and touch-points. Champion a performance thinking through the organization to establish a centralized hub experience ...

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Performance Strategist information

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$45K

$139.9K

$177.5K

How much do performance strategist jobs pay per year?

As of Sep 12, 2026, the average yearly pay for performance strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is a performance strategist?

A Performance Strategist is a professional who develops and implements strategies to optimize the performance of a business, team, or marketing campaign. They analyze data, identify areas for improvement, and create actionable plans to help organizations achieve their goals more efficiently. Performance Strategists often work closely with marketing, sales, and operations teams to monitor key performance indicators (KPIs) and ensure continuous growth. Their expertise helps organizations make data-driven decisions to stay competitive.

What are the key skills and qualifications needed to thrive as a performance strategist?

To thrive as a Performance Strategist, you need strong analytical skills, marketing expertise, and a firm understanding of data-driven decision making, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and campaign management systems is typically required. Exceptional communication, problem-solving, and collaboration skills help distinguish top performers in this role. These skills and qualities are crucial for optimizing campaign outcomes, aligning strategies with business goals, and driving measurable growth.

What are some common challenges performance strategists face when aligning marketing initiatives with business goals?

Performance Strategists often encounter challenges in bridging the gap between marketing tactics and broader business objectives. This can include translating complex data into actionable insights for stakeholders, ensuring all campaign activities are measurable and tied to KPIs, and managing cross-functional collaboration among creative, analytics, and media teams. Staying agile in rapidly changing digital environments and adapting strategies based on real-time results are also key aspects of the role. Developing strong communication and project management skills is essential for overcoming these challenges and driving successful outcomes.

What is the difference between Performance Strategist vs Marketing Analyst?

AspectPerformance StrategistMarketing Analyst
Primary FocusOptimizing business or marketing performance through strategic planningAnalyzing marketing data to evaluate campaign effectiveness
Required SkillsData analysis, strategic thinking, marketing knowledgeData analysis, market research, reporting skills
Work EnvironmentMarketing teams, business strategy departmentsMarketing departments, analytics teams
Common CertificationsGoogle Analytics, HubSpot, digital marketing certificationsGoogle Analytics, data analysis certifications

While both roles involve data analysis and marketing insights, Performance Strategists focus on developing strategies to improve overall performance, whereas Marketing Analysts primarily analyze data to assess marketing campaign success. Performance Strategists often have a broader strategic role, integrating insights into business growth plans, while Marketing Analysts tend to focus on specific campaign metrics and reporting.

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What are popular job titles related to Performance Strategist jobs?

For Performance Strategist jobs, the most frequently searched job titles are:

Performance Strategist jobs near you
Infographic showing various Performance Strategist job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 86% Full Time, 10% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Media Performance Strategist

Des Moines, IA • On-site

Anthologic Inc
Marketing • 51 - 200 employees
Learn more about Anthologic Incexternal

Other

Medical, Dental, Vision, Life, PTO

Posted 18 days ago

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Media Performance Strategist

Full Time Professional Des Moines IA, Des Moines, IA, US

2 days ago Requisition ID: 1018

Position Summary

The Media Performance Strategist is responsible for improving media performance through stronger measurement, analysis, and optimization. This role combines hands‑on knowledge of paid media platforms with technical expertise in analytics, tagging, and reporting systems to help the Media Team understand what is happening, why it is happening, and what actions should be considered next.

Working closely with the Media Director, Media Team, website developers, and other internal disciplines, this role helps ensure campaigns are structured for effective measurement, performance data is reliable, and reporting leads to meaningful recommendations.

Primary Focus

The Media Performance Strategist is responsible for the accurate setup, maintenance, and reporting of marketing data across Google Analytics 4, Google Tag Manager, dashboard, and advertising platforms.

This role will manage the agency’s marketing measurement and reporting systems and requires strong technical knowledge of analytics, tagging, dashboards, and paid media platforms, with a primary focus on data accuracy, system functionality, and consistent reporting.

Responsibilities

Measurement, Analytics & Reporting (60%)

Manage end-to-end tracking infrastructure, including UTMs, GA4 and GTM, ensuring accuracy through regular testing and troubleshooting.

Monitor data systems for consistency, proactively resolving discrepancies and upholding naming conventions and reporting standards.

Document analytics configurations, processes, and QA protocols to maintain operational consistency.

Serve as the primary internal resource for analytics, tracking, and reporting inquiries including ensuring data across analytics, advertising, CRM, and other marketing channels are accurate and aligned.

Manage, maintain and scale marketing dashboards, integrating blended data across advertising, CRM and analytics platforms. Be responsible for dashboard data connections, calculated metrics, templates, permissions, and ongoing maintenance.

Paid Media Capabilities (40%)

Collaborate with the Media Team to structure campaigns and implement tracking for effective performance measurement.

Create and maintain accurate client‑facing reports.

Analyze campaign data to provide context‑driven recommendations that optimize media performance.

Setup digital paid media campaigns as needed to support the media team.

Stay updated on platform changes, privacy requirements, and measurement best practices to guide strategy.

Build and maintain positive, productive relationships with clients, vendors, and cross‑functional teams.

Qualifications

3–5 years of digital analytics, marketing measurement, and paid media experience, preferably in an agency setting.

Proficient in managing Google Analytics 4 (properties, reporting, administration) and Google Tag Manager (tags, triggers, troubleshooting).

Experienced with marketing dashboards and reporting tools (e.g., TapClicks, MCI) including data blending, quality assurance, and troubleshooting.

Hands‑on experience with advertising platforms (Google Ads, Meta, LinkedIn, Microsoft, DSPs) and data management systems like CRMs is preferred.

Strong technical skills in Excel/Google Sheets.

Deep understanding of conversion tracking, attribution, and channel reporting methodologies.

Excellent attention to detail, with the ability to independently troubleshoot technical reporting issues and communicate complex information to non‑technical stakeholders.

What Anthologic offers:

  • 4 weeks paid time off
  • 9 observed holidays + 2 floating holidays
  • Medical, dental, vision, life and long‑term disability insurance
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