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Performance Marketing Jobs in Michigan (NOW HIRING)

Fox Factory

Growth-Performance Marketing Manager

Coldwater, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

This individual should have proven success managing full-funnel performance marketing strategies for both dealer-direct and DTC business models through disciplined budget allocation, channel mix ...

Foxfactory

Growth-Performance Marketing Manager

Coldwater, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

This individual should have proven success managing full-funnel performance marketing strategies for both dealer-direct and DTC business models through disciplined budget allocation, channel mix ...

General Motors

Performance Intelligence Manager

Warren, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Performance Marketing Strategy & Business Intelligence team serves as a group of data detectives for GM Marketing, connecting complex and disparate information to explain performance and drive ...

EPIC Health System LLC

Performance Growth Marketer

Southfield, MI · On-site

$16.50/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Director of Marketing / Growth Leadership Build, Test, Scale -- Grow Healthcare Differently at EPIC Health EPIC Health is looking for a Performance Growth Marketer focused on customer acquisition ...

Demand.com

Marketing Director (Remote)

Detroit, MI · Remote

We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact. We're looking for a Marketing Director to build and scale our ...

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Performance Marketing information

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How much do performance marketing jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for performance marketing in Michigan is $43.86, according to ZipRecruiter salary data. Most workers in this role earn between $43.17 and $44.42 per hour, depending on experience, location, and employer.

What is a performance marketing?

A Performance Marketing job focuses on data-driven digital advertising strategies where success is measured by key performance indicators (KPIs) such as clicks, conversions, and ROI. Professionals in this role manage and optimize paid campaigns across platforms like Google Ads, social media, and affiliate networks. They analyze data, A/B test creatives, and refine targeting to maximize efficiency and profitability. The role requires expertise in analytics, budgeting, and ad platforms to drive measurable business outcomes.

What are the key skills and qualifications needed to thrive in performance marketing?

To thrive in Performance Marketing, a strong understanding of digital advertising platforms, data analysis, and conversion optimization is essential, often supported by a degree in marketing, business, or a related field. Mastery of tools like Google Ads, Facebook Ads Manager, Google Analytics, and relevant certifications (e.g., Google Ads Certification) is highly valued. Excellent analytical thinking, attention to detail, and strong communication skills help you stand out in this fast-paced role. These competencies are vital for driving measurable results, efficiently allocating budgets, and ensuring successful, data-driven marketing campaigns.

What are the main challenges faced in a performance marketing role?

In a Performance Marketing role, professionals often face the challenge of staying abreast of rapid changes in digital platforms, algorithms, and industry best practices. Managing multiple campaigns across various channels while optimizing for return on investment requires strong analytical skills and the ability to adapt strategies quickly. Additionally, balancing short-term performance goals with long-term brand growth can be demanding. However, these challenges make the work dynamic and rewarding, offering numerous opportunities for skill development and career advancement.

How much do performance marketers make?

Performance marketers typically earn between $50,000 and $100,000 annually, with entry-level roles starting around $40,000 and experienced professionals earning over $120,000. Salaries vary based on experience, location, industry, and skill set, including proficiency with tools like Google Ads and analytics platforms.

Is performance marketing a stressful job?

Performance marketing can be stressful due to the need to meet strict targets, optimize campaigns quickly, and analyze large amounts of data regularly. The role often requires working under tight deadlines and adapting to changing digital trends, which can contribute to job pressure. However, workload and stress levels vary depending on the company, team, and individual skills.

What is a performance marketing job?

A performance marketing job involves creating and managing digital advertising campaigns to drive measurable results such as sales, leads, or website traffic. Professionals in this role analyze data, optimize campaigns using tools like Google Ads or Facebook Ads, and focus on ROI to meet specific business objectives.

What are the most commonly searched types of Performance Marketing jobs in Michigan?

The most popular types of Performance Marketing jobs in Michigan are:

What are popular job titles related to Performance Marketing jobs in Michigan?

For Performance Marketing jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Performance Marketing jobs in Michigan look for?

The top searched job categories for Performance Marketing jobs in Michigan are:

Performance Marketing jobs near you
Infographic showing various Performance Marketing job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 11% Part Time, 2% Temporary, 3% Contract, and 1% Nights. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $91,221 per year, or $43.9 per hour.

Senior Performance Marketing Manager

Guardian Alarm

Southfield, MI • Remote

Full-time

Re-posted 28 days ago

Job description

General Purpose & Essential Duties:

The Performance Marketing Manager helps fuel Guardian Alarm’s growth by delivering qualified leads, opportunities and revenue. Owns the performance marketing strategy and roadmap, driving customer acquisition, pipeline growth, and revenue through data-driven channel investment and optimization across performance channels including paid search, paid social, display, retargeting, and online video.

Paid Media & Channel Management

  • Own the performance of paid search, paid social, display, retargeting, online video and other acquisition channels.
  • Manage campaign targeting, bidding, budgets, creative rotation and optimization.
  • Recommend new channels, audience strategies and testing opportunities to improve results. 
  • Define channel mix, budget allocation strategy, and testing roadmap.
  • Identify and scale new acquisition opportunities and channels.

Testing, Optimization & Continuous Improvement

  • Conduct tests across messaging, creative, audiences, landing pages and conversion paths.
  • Continuously refine campaigns to improve lead generation, conversion rates and ROAS.
  • Stay current on new trends, tools and best practices in performance marketing.

Reporting, Analytics & Attribution

  • Develop reporting and dashboards to track lead volume, conversion, cost per opportunity and ROAS.  
  • Analyze campaign performance and inform our team on trends, issues and opportunities.
  • Ensure attribution, tracking and reporting systems are functioning properly and producing accurate data.
  • Own performance against key KPIs including CPL, CAC, cost per opportunity and ROAS.

Budget Management & Forecasting

  • Manage paid media budgets across channels, markets and business units.
  • Recommend budget shifts based on performance and opportunity.
  • Own forecasting for leads, opportunities and acquisition costs across channels.

Cross-Functional Collaboration

  • Drive alignment with creative, sales, and marketing teams to improve campaign performance.
  • Work with external agencies and platform partners as needed.
  • Help marketing team and leadership make smarter decisions through clear reporting and insights.
  • Lead external agency partners and hold them accountable to performance goals.
  • Act as the subject matter expert for the performance marketing across the organization.

Required Skills, Abilities, Education & Experience:

  • Strong understanding of paid search, paid social, display, online video and retargeting
  • Experience managing paid media budgets, campaign optimization and performance reporting.
  • Strong understanding of campaign tracking, attribution, lead flow and conversion rate optimization.
  • Experience conducting tests across messaging, creative, audiences and landing pages.
  • Excellent analytical skills and a knack for identifying trends and turning insights into recommendations to improve performance.
  • Ability to develop dashboards and insights around leads, opportunities, cost per opportunity and ROAS.
  • Strong project management skills with the ability to prioritize work across multiple campaigns, brands and markets.
  • Strong problem-solving skills and the ability to identify issues, gaps and opportunities quickly.
  • Ability to balance strategic thinking with hands-on execution.
  • Excellent verbal, written and presentation skills.
  • Experience managing multi-location or regional marketing programs a plus.
  • 5-7+ years of experience in performance marketing channels – paid search, paid social, display, retargeting, online video (streaming/CTV experience a bonus).
  • Hands-on experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Ads, Tag Manager, CRM platforms and other digital marketing technologies.

Apply