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Performance Marketing Manager Jobs in Baton Rouge, LA

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Contribute to campaign reporting, helping analyze key performance metrics and providing ... marketing metrics such as CAC and ROAS. * Proven ability to manage multiple projects in a fast ...

SASSO

Marketing Manager

Baton Rouge, LA

Contribute to campaign reporting, helping analyze key performance metrics and providing ... marketing metrics such as CAC and ROAS. * Proven ability to manage multiple projects in a fast ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Contribute to campaign reporting, helping analyze key performance metrics and providing ... marketing metrics such as CAC and ROAS. * Proven ability to manage multiple projects in a fast ...

DR Horton, Inc.

Marketing Manager

Denham Springs, LA · On-site

Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments * Manage relationships with ...

DR Horton

Marketing Manager

Denham Springs, LA · On-site

Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments * Manage relationships with ...

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in Baton Rouge, LA

Performance Marketing Manager information

See Baton Rouge, LA salary details

$25.9K

$65.5K

$114.2K

How much do performance marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for performance marketing manager in Baton Rouge, LA is $65,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,100.00 and $76,900.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.

Is performance marketing a stressful job?

Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.

What are the most commonly searched types of Performance Marketing jobs in Baton Rouge, LA?

The most popular types of Performance Marketing jobs in Baton Rouge, LA are:

What are popular job titles related to Performance Marketing Manager jobs in Baton Rouge, LA?

For Performance Marketing Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Performance Marketing Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Performance Marketing Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Performance Marketing Manager jobs?

Cities near Baton Rouge, LA with the most Performance Marketing Manager job openings:

Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $65,500 per year, or $31.5 per hour.

Marketing Manager

SASSO

Baton Rouge, LA • On-site

Full-time

Re-posted 14 days ago

Job description

SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget. The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels.
  • Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals.
  • Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency.
  • Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams.
  • Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches.
  • Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement.
  • Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention.
  • Track project progress, flag potential risks, and proactively address challenges to maintain schedules.
  • Monitor market trends, competitor activity, and audience insights to inform campaign planning.
  • Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization.

QUALIFICATIONS
Education and Experience:
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 3-5 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands.
  • Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS.
  • Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Strong organizational and communication skills with the ability to coordinate cross-functional teams.
  • Experience working with external agencies and vendors to deliver integrated campaigns.
  • Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred.

Behavioral Competencies:
  • Project and campaign management
  • Stakeholder communication and relationship building
  • Time management and prioritization
  • Adaptability in fast-paced environments
  • Attention to detail and brand alignment
  • Collaborative problem solving
  • Initiative and resourcefulness

WORK ENVIRONMENT AND PHYSICAL DEMANDS
  • This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment.
  • Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives.
  • Requires extended periods of computer use and virtual meeting participation.

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