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Performance Marketing Manager Jobs in Delaware (NOW HIRING)

Kosmos

Digital Marketing Manager

Wilmington, DE

$70K - $100K/yr

Maintain marketing performance reports, documentation of results, insights, and best practices ... Experience managing creative digital asset production with designers, influencers, and content ...

Kosmos

Digital Marketing Manager

Wilmington, DE

$70K - $100K/yr

Maintain marketing performance reports, documentation of results, insights, and best practices ... Experience managing creative digital asset production with designers, influencers, and content ...

Barclays

Loyalty Marketing Manager

Wilmington, DE · On-site

Management of the marketing budget, allocating resources to maximise ROI. * Defines marketing ... Set objectives and coach employees in pursuit of those objectives, appraisal of performance ...

Wolters Kluwer

Customer Marketing Manager

Wilmington, DE · On-site

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... Track, measure, and report on key performance metrics (retention, churn, NPS, expansion revenue ...

Wolters Kluwer

Customer Marketing Manager

Wilmington, DE · On-site

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... Track, measure, and report on key performance metrics (retention, churn, NPS, expansion revenue ...

Wolters Kluwer

Customer Marketing Manager

Wilmington, DE · On-site

$107K - $188K/yr

About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK ... Track, measure, and report on key performance metrics (retention, churn, NPS, expansion revenue ...

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in Delaware

Performance Marketing Manager information

See Delaware salary details

$33K

$83.6K

$145.6K

How much do performance marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for performance marketing manager in Delaware is $83,560.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $98,100.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and advertising platforms can earn higher compensation, often supplemented with bonuses or commissions.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

Is performance marketing a stressful job?

Performance marketing managers often work in fast-paced environments with tight deadlines and high performance expectations, which can contribute to stress. The role requires skills in data analysis, campaign management, and adaptability, and workload can vary depending on campaign complexity and company size.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.
What are the most commonly searched types of Performance Marketing jobs in Delaware? The most popular types of Performance Marketing jobs in Delaware are:
What are popular job titles related to Performance Marketing Manager jobs in Delaware? For Performance Marketing Manager jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Performance Marketing Manager jobs in Delaware look for? The top searched job categories for Performance Marketing Manager jobs in Delaware are:
What cities in Delaware are hiring for Performance Marketing Manager jobs? Cities in Delaware with the most Performance Marketing Manager job openings:
Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $83,560 per year, or $40.2 per hour.

Marketing Manager

G Fedale General Contractors

Wilmington, DE • On-site

$75K - $90K/hr

Full-time

Medical, Retirement, PTO

Re-posted 7 days ago

Job description

Brand Marketing Manager
This position is located in Wilmington, Delaware.
Brand Marketing Manager
What Sets You Apart:
Are you a full-funnel marketer who thrives on owning the whole picture? We are looking
for a strategic and driven Brand Marketing Manager to serve as the marketing leader for
G Fedale. This is not a support role -- you are the marketing department. If you can
drive demand, build brand equity, own the customer relationship, and report on all of it
with confidence, we want you on our team.
How You Will Help: As a Brand Marketing Manager, you will own the marketing funnel
from lead generation to organic social, reputation management, customer loyalty, and
local content. This is a hands-on individual contributor role responsible for executing
marketing initiatives that generate new customer opportunities while increasing
engagement, retention, and referrals from our existing customer base. You will operate
across every marketing channel and serve as the primary marketing partner to brand
leadership. Your decisions directly shape how the brand grows, how it is perceived in its
market, and how effectively it converts awareness into revenue.

Responsibilities:
1.Google Local Service Ads (LSA): Own LSA strategy and execution, including
bid management, budget, spend pacing, and lead quality review. Make real-time
optimization decisions to maximize lead volume and ROI.

2.Leads Performance: Monitor lead flow, identify underperformance, and
diagnose root causes. Analyze conversion funnel data and surface actionable
recommendations to the Regional Marketing Manager. Work closely with brand-
level teams to align lead flow with appointment goals and capacity. Execute
marketing initiatives that drive qualified lead generation through digital,
traditional, customer loyalty, referral, and on-location marketing channels. Lead
customer acquisition efforts through community events, sponsorships,
association involvement, local partnerships, and grassroots marketing
opportunities. Balance lead generation, customer loyalty, and brand awareness
campaigns to support broader organizational goals.

3. Ad Spend Management: Manage advertising budgets for the Brand. Make real-
time pacing and allocation recommendations to maximize return on ad spend.
Track expenditures, ensure financial accuracy, and report on budget
performance.

4. Event Coordination: Lead planning of local events and home shows. Manage
vendor relationships, logistics, on-site coordination, and post-event reporting.
Align event strategy with brand objectives and seasonal demand priorities.

5. Sponsorships: Strengthen community presence and brand visibility through
local partnerships, networking opportunities, and sponsorships. Evaluate local
sponsorship opportunities and manage ongoing partner relationships. Assess
ROI against brand objectives and make recommendations on renewals or new
investments. Coordinate branded materials and presence for all sponsorship
activations.

6. Customer Loyalty: Own repeat and referral campaigns, driving revenue from
the existing customer base. Develop and execute targeted outbound campaigns
via email and SMS to past customers, referral audiences, and cross-sell
opportunities. Analyze campaign performance and implement data-driven
optimizations to improve engagement, conversion, and lifetime customer value.

7. Brand Engagement: Conduct regular marketing performance reviews and
support on-site execution of events and activations. Serve as the performance
marketing subject-matter expert in brand-level business reviews, translating
performance metrics into actionable insights for brand leadership.

8. Organic Social Media: Own social media strategy and execution, including
content planning, creation, scheduling, and platform management. Develop
brand-consistent content across Facebook, Instagram, TikTok, YouTube, and
other relevant platforms that reflects the brand's voice and local community. Stay
current on platform trends, algorithm changes, and emerging formats and
translate them into actionable content recommendations.

9. Community Management: Monitor social media and online channels for
comments, mentions, and messages and respond promptly and professionally.
Build and maintain an active, engaged online community for the brand. Identify
opportunities to strengthen brand relationships with local audiences through
organic engagement, partnerships, and community-facing content.

10. Google Business Profile (GBP): Own GBP management, including listing
accuracy, photo libraries, posts, Q amp;A, and service descriptions. Monitor and
optimize profile performance to improve local search visibility and map pack
presence. Ensure consistency of business information across all profiles and
correct discrepancies across third-party directories.

11. Reviews amp;amp; Online Reputation: Manage online reputation efforts to support
review growth, lead generation, and brand awareness. Monitor and respond to
customer reviews in a timely and brand-appropriate manner. Implement
strategies to encourage satisfied customers to leave positive reviews, supporting
each brand's local reputation and search ranking. Track review volume and
sentiment trends by brand and surface insights to the Regional Marketing
Manager. Identify recurring themes in negative feedback and escalate patterns
that may indicate operational issues.

12. Local Content Creation: Curate a living photo and video library, including job
site shots, before and afters, crew highlights, and customer clips. Work directly
with field teams and project managers to capture content from active jobs,
ensuring a consistent pipeline of authentic, local creative assets.

13. Brand Engagement: Travel regularly within the region to maintain working
relationships, conduct in-market brand reviews, and support content creation.
Serve as the brand marketing subject-matter expert in brand-level business
reviews, translating brand performance metrics into actionable insights for brand
leadership.

14. Other duties as assigned.

What You'll Need:
1. 5+ years of experience in a marketing, advertising, or lead generation role

2. Demonstrated experience managing paid media or LSA programs with direct
budget responsibility.

3. Strong analytical skills — comfortable pulling data, identifying trends, and
translating findings into action.

4. Ability to manage multiple priorities across multiple brands simultaneously
without requiring daily direction.

5. Proficiency in Google LSA platform and excel.

6. Experience managing social media and online reputation across multiple
locations or brands simultaneously.

7. Strong creative instincts paired with analytical discipline — you can build a
content calendar and read a performance dashboard with equal confidence.

8. Experience managing Google Business Profiles and reputation management
platforms.

9. Strong writing skills with the ability to adapt voice and tone across distinct brand
identities.

10. Experience in home services, multi-location, or franchise marketing preferred.

11. Strong communication and interpersonal skills with the ability to collaborate
across brand and regional teams.

12. Solid problem-solving and independent decision-making abilities

13. Other duties as assigned.

What We Offer:
1. Competitive compensation and 401(k) with company matching.

2. Comprehensive healthcare options for you and your dependents.

3. Paid time off and holidays.

4. Professional development and growth within a scaling national marketing
organization.

5. A collaborative team culture with genuine support from leadership.

6. The opportunity to build deep expertise across a diverse portfolio of home
services brands.

Apply