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Performance Marketing Manager Jobs in Delaware (NOW HIRING)

Demand.com

Marketing Director (Remote)

Wilmington, DE · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

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Performance Marketing Manager information

See Delaware salary details

$33K

$83.6K

$145.6K

How much do performance marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for performance marketing manager in Delaware is $83,560.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $98,100.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and advertising platforms can earn higher compensation, often supplemented with bonuses or commissions.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

Is performance marketing a stressful job?

Performance marketing managers often work in fast-paced environments with tight deadlines and high performance expectations, which can contribute to stress. The role requires skills in data analysis, campaign management, and adaptability, and workload can vary depending on campaign complexity and company size.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.
What are the most commonly searched types of Performance Marketing jobs in Delaware? The most popular types of Performance Marketing jobs in Delaware are:
What are popular job titles related to Performance Marketing Manager jobs in Delaware? For Performance Marketing Manager jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Performance Marketing Manager jobs in Delaware look for? The top searched job categories for Performance Marketing Manager jobs in Delaware are:
What cities in Delaware are hiring for Performance Marketing Manager jobs? Cities in Delaware with the most Performance Marketing Manager job openings:
Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $83,560 per year, or $40.2 per hour.

Marketing Director (Remote)

Demand.com

Wilmington, DE • Remote

Full-time

Re-posted 29 days ago

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.

What you'll do

  • Own and execute DemandFactor's marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine
  • Partner closely with Sales to drive full-funnel results
  • Manage marketing KPIs, analytics, attribution, and budget
  • Build and grow the marketing team

What we're looking for

  • 7–10+ years in B2B marketing (demand gen, performance, growth)
  • Proven success in driving measurable pipeline and ROI
  • Experience building marketing functions from the ground up
  • Strong analytical, strategic, and leadership skills
  • Excellent communication and execution abilities

Why DemandFactor

  • High-impact leadership role
  • Full ownership and autonomy to shape marketing
  • Data-driven, innovative environment
  • Flexible, remote workplace