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Performance Director information

See Reston, VA salary details

$61.9K

$124.1K

$171.7K

How much do performance director jobs pay per year?

As of Jun 1, 2026, the average yearly pay for performance director in Reston, VA is $124,138.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,300.00 and $153,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Performance Director, and why are they important?

To excel as a Performance Director, you need expertise in performance management, data analysis, and strategic planning, often supported by a degree in business, marketing, or a related field. Familiarity with analytics platforms (such as Google Analytics), project management tools, and relevant certifications like PMP or digital marketing credentials is highly valuable. Strong leadership, communication, and problem-solving abilities help you motivate teams and drive organizational success. These skills are crucial for optimizing performance outcomes, aligning teams with business goals, and achieving measurable results.

What are some common challenges a Performance Director faces when aligning cross-functional teams to achieve business objectives?

A Performance Director often encounters the challenge of unifying diverse teams—such as marketing, sales, and operations—under a shared vision for performance improvement. Balancing differing priorities, overcoming communication gaps, and ensuring data-driven accountability across departments require strong leadership and strategic planning. Success in this role relies on fostering collaboration, setting clear performance metrics, and effectively communicating expectations to keep everyone focused on company goals.

What is a Performance Director?

A Performance Director is a senior professional responsible for overseeing and optimizing the performance of teams, departments, or athletes, depending on the industry. In business, they focus on implementing strategies to improve operational efficiency and achieve organizational goals. In sports and entertainment, a Performance Director develops training programs, manages staff, and ensures peak performance. They often work closely with coaches, managers, and executives to set targets and monitor progress. Their role is crucial in driving continuous improvement and achieving high standards of performance.

What is the difference between Performance Director vs Performance Manager?

AspectPerformance DirectorPerformance Manager
ResponsibilitiesOversees overall performance strategies, sets long-term goals, and aligns performance initiatives with company objectives.Manages day-to-day performance activities, monitors team performance, and implements performance improvement plans.
Required CredentialsTypically requires a bachelor's degree in business, HR, or related field; often a master's degree or certifications like SHRM-SCP.Usually requires a bachelor's degree in HR, business, or related area; certifications like PHR or SHRM-CP are common.
Work EnvironmentStrategic, leadership-focused, often in executive settings or HR departments.Operational, team-focused, working closely with employees and managers.

The Performance Director focuses on strategic performance initiatives and long-term goals, while the Performance Manager handles daily performance management and team development. Both roles require related credentials and work within HR or organizational settings, but differ in scope and focus.

What are the most commonly searched types of Performance jobs in Reston, VA? The most popular types of Performance jobs in Reston, VA are:
What are popular job titles related to Performance Director jobs in Reston, VA? For Performance Director jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Performance Director jobs in Reston, VA look for? The top searched job categories for Performance Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Performance Director jobs? Cities near Reston, VA with the most Performance Director job openings:
Performance Director jobs near you

Senior Performance Marketing Manager

Greenlight Financial Technology

Fort Washington, MD • Remote

Full-time

Posted 7 days ago

Job description

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 
 
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We’re looking for a data-driven Senior Performance Marketing Manager to manage and scale our paid acquisition efforts across core channels to drive efficient, high-quality customer growth for Greenlight. This role will be responsible for optimizing CAC/LTV, advancing bidding and automation strategies, and building scalable performance marketing systems that accelerate both growth and efficiency.  You should have hands-on experience managing, planning, launching and optimizing customer acquisition programs on performance marketing channels to drive sustainable growth at scale.

This role reports to the Director, Growth Marketing.
Your day to day:
  • Own Performance Marketing Execution. Hands-on, end-to-end performance marketing strategy driving efficient customer acquisition and long-term revenue (LTV) growth on dedicated channels and identified areas of the business.
  • Optimize Marketing Acquisition Execution. Manage and scale core performance channels with expertise on Meta Ads, Google Ads (Search, YouTube, PMax) and other core performance/direct response marketing channels; continuously optimizing toward CAC, ROAS, and LTV targets.
  • Execute Advanced Bidding & Optimization. Leverage deep expertise in platform algorithms, bidding strategies, audience signals, and campaign structures to drive double-digit gains in both growth and efficiency.
  • Build Scalable Growth Engines. Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion while maintaining Greenlight brand standards.
  • Manage Marketing Investment Portfolio. Own budget allocation and optimization across campaigns using a portfolio approach, dynamically shifting spend to maximize marginal returns and scale efficiently.
  • Understand Unit Economics and Contribute to Channel Forecasting. Build and manage detailed forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS, payback), using data to inform decisions and ensure sustainable, profitable growth.
  • Optimize the Funnel End-to-End Through Cross-Functional Teams. Identify and execute opportunities across the acquisition funnel, from ad creative through landing page and onboarding, leveraging CRO, creative testing, and audience iteration to improve conversion rates and LTV/CAC ratios.
  • Drive Automation & Operational Excellence. Implement automation, AI tools, and scripting to improve campaign management velocity, reporting, and optimization workflows—establishing repeatable processes that increase speed, accuracy, and scale.
  • Establish Scalable Testing Frameworks. Build and operationalize statistically rigorous testing frameworks across channels, creatives, and landing experiences to enable rapid experimentation and continuous performance gains.
  • Translate Ecosystem Strategy into Action. Understand the role of each channel within the broader marketing ecosystem, leveraging attribution models and channel-specific metrics to optimize overall performance and business outcomes
What you’ll bring to the team:
  • 8+ years of experience in performance marketing or growth, with deep hands-on ownership and expertise of key performance marketing channels; Meta Ads, programmatic media, Google Ads (Search, YouTube, PMax).
  • Proven track record of driving double-digit growth and efficiency improvements in CAC reduction + LTV increases over short time horizons (ie quarterly YoY).
  • Deep understanding of platform algorithms, bidding strategies, and campaign optimization techniques across major paid channels.
  • Strong experience with programmatic buying and bidding strategies, with the ability to evaluate and scale incremental channels.
  • Expertise in unit economics and forecasting, including CAC, LTV, contribution margin, and payback periods.
  • Experience implementing automation (AI tools, scripts, workflow systems) to improve execution speed and marketing performance.
  • Strong background in creative testing, CRO, and funnel optimization, with a data-driven experimentation mindset.
  • Experience managing both DTC ecommerce and/or subscription products and cross-selling.
  • Demonstrated ability to operate as a highly autonomous individual contributor, owning strategy and execution end-to-end.
  • Strong cross-functional collaborator, able to influence product, analytics, and creative teams to unlock growth.
Work perks at Greenlight:
  • Medical, dental, vision, and HSA match 
  • Paid life insurance, AD&D, and disability benefits 
  • Traditional 401k with company match
  • Unlimited PTO 
  • Paid company holidays and pop-up bonus holidays 
  • Professional development stipends
  • Mental health resources  
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
 
The estimated base pay range for this position in (NY, CA, WA): $125,000 -180,000
The estimated base pay range for this position in (CO): $125,000 -160,000
 

Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team. 
 
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
 
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me. 
 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.