Performance Director Jobs in Reston, VA (NOW HIRING)

Location:

Conde Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, CN Traveller, Vanity Fair, Wired, The World of Interiors, House & Garden and Tatler, among many others.

We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms.

Conde Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday).

We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.

innovation.

The Role

You'll join the European Consumer Revenue team which is responsible for driving direct-to-consumer (DTC) revenue for all Conde Nast's brands (Vogue, GQ, Glamour, Vanity Fair, Conde Nast Traveller, Architectural Digest, La Cucina Italiana, Tatler, House & Garden and World of Interiors), to include revenue streams such as newsstands & subscriptions, memberships, consumer products such as the Vogue Festive Calendar, as well new and developing DTC propositions.

This role is based in our London office.

What will you be doing?

Reporting into the Executive Director, Consumer Revenue, you will lead the overall end-to-end media strategy and execution across Europe to deliver against Consumer Revenue's business objectives. This will involve multi-channel campaigns across search, social, display, shopping and programmatic channels, including influencer marketing. Your KPIs will be new subscribers, product sales, CPA, engagement & reach, conversion rate across the funnel, CLV, revenue and margin.

You will be an expert in performance marketing across paid media, adept at maximising a substantial marketing budget and building highly valuable relationships with Meta, Google, TikTok and DSP agents to improve campaign performance. You will regularly forecast the performance of your marketing campaigns, exploring the best way to ensure accuracy of those forecasts. You will work closely with our European Consumer Revenue analysts to constantly monitor & optimise your KPIs and the levers that impact them to ensure you hit targets, with a key focus on incrementality. This includes managing conversion rate optimisation (CRO), developing A/B and multivariate testing of campaigns and onsite experiences and iterating quickly based on performance insights. This will include working with Product and UX Global teams, defining requirements and owning the European digital subs journey. You will also provide actionable insights to improve paid media efficiency and onsite engagement.

You will define measure frameworks and attribution models and, alongside the Executive Director, Consumer Revenue and our European CRM & Segmentation Director, you will help shape consumer revenue strategy (pricing, offers), manage budget trade-off decisions to maximise gross profit. As part of this, you will develop the maturity of our marketing operation, identifying and negotiating for the best third party tools and licences that will enhance our revenue and profit. This includes multi-attribution and tools to support our developing data strategy for personalisation and profiling as we roll out new digital products to our consumers and readers.

With the support of the Executive Director, Consumer Revenue, you will lead the project management of Vogue's beauty advent calendar and any other beauty boxes, from procurement to distribution, protecting the margin predominantly through a marketing strategy optimised from previous learnings and ensuring the product selection aligns with consumer insights.

You will work with designers to develop, test and optimise creative assets to maximise engagement, conversion and ROI, building templates that can be scaled across Europe and that also compliment the brands.

You will work closely with the European CRM & Segmentation Director to create the best end-to-end campaigns to drive performance, as well as establishing a high-performing culture among your teams.

You will collaborate closely with global teams to leverage best practices and ensure their effective implementation across European teams.

You will coach and develop a team of three direct reports, including a designer, alongside leading a much larger cross-functional marketing squad across Europe. Alongside that, you will collaborate with various internal and external teams to achieve agreed critical metrics across the entire sales funnel, ensuring your strategy aligns with the wider company's and responding to the current business & market demands. You will help set the culture of being curious, creative and analytical to those in your team and the cross-functional teams you work with. You will influence at the highest level possible, driving alignment across advertising, product, editorial and all other relevant teams.

You will keep abreast of industry trends, benchmarks and new technology, identifying any new opportunities and ensuring your strategy aligns with best-in-class practices.

Who you are:

• An enthusiastic, driven and experienced marketing professional with 10+ years experience in DTC performance marketing

• Strong commercial acumen who has a track record of excellent ROI across several channels including subscriptions and digital through a fully integrated marketing strategy

• You will have experience working across different countries with proven capability in cross-cultural collaboration, navigating diverse regulatory environments, and managing international stakeholders

• Highly strategic, analytic and curious thinker who has in depth knowledge of how best to leverage paid digital marketing channels and constantly strives for more revenue and efficiencies through data-driven hypotheses as well as new opportunities with new and evolving platforms. Extensive experience leveraging marketing technology to optimise campaigns and customer experience

• Embraces change with the ability to be flexible on pre-existing theories, plans or ways of working. Has strong attention to detail and an impressive ability to problem-solve

• Excellent understanding of customer loyalty and retention strategies

• Strong management & leadership skills with the ability to prioritise own time and time of the team, thrives on accountability and ownership and appreciates the importance of team development. Experience managing a team of at least two direct reports and leading cross-functional teams

• An impressive collaborator with strong influencing skills across a range of different stakeholders

• Confident when presenting to senior stakeholders with well-structured presentations and can adapt approach depending on the audience

• Resourceful, innovative and enjoys working under pressure

Does this sound like you?

Please upload your CV and cover letter/portfolio, which highlights why you'd love to take on this role and why you're a great match for what we're looking for.

What benefits do we offer?

• 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.

• You'll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.

• We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Conde Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.

• We're a dog friendly office, plus you'll enjoy discounts and magazine subscriptions, keeping you up to date with all things Conde Nast.

• We encourage personal and professional growth through the Conde Nast Learning Hub where you'll find an extensive portfolio of learning courses and training, available in local languages.

• Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.