Digital Marketing Consultant
LaSalle Network has partnered with a healthcare company in Chicago in their search for a Digital Marketing Consultant. This person will help drive online visibility, patient inquiries, and overall digital performance. This role will focus on SEO, paid media, social media management, and performance reporting to support continued growth and engagement. This is an ongoing part-time contract, starting for 3-4 months, with the potential to extend.
The Day to Day:
- Conduct SEO, website, analytics, and competitor audits
- Optimize website content, metadata, local SEO, and Google Business Profile
- Manage and optimize Google Ads campaigns, keyword targeting, and conversion tracking
- Create and manage monthly social media content calendars and posting strategies
- Oversee Meta/Facebook/Instagram advertising and retargeting campaigns
- Monitor campaign performance, website traffic, and lead generation metrics
- Provide weekly KPI reporting, insights, and recommendations
- Help improve keyword rankings, patient inquiries, ad performance, and social engagement
What We're Looking For:
- 3+ years of hands-on experience with SEO, Google Ads, and Meta/Facebook advertising
- 2+ years of local SEO and Google Business Profile optimization
- Experience with GA4, analytics, and conversion tracking
- Ability to manage multiple digital marketing initiatives independently
- Strong communication, organization, and analytical skills
- Experience working in the healthcare or medical practice space is a HUGE plus!
Key Details:
- This position pays an hourly rate range of $40-$45/hr, depending on experience.
LaSalle Network consultants are eligible to enroll in benefits. For details, visit https://www.thelasallenetwork.com/consultants/.