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Pardot Jobs (NOW HIRING)

Netgain

Marketing Operations Specialist

Minnetonka, MN · On-site

You will work with Pardot and Salesforce.com and other tools, helping to ensure that best practices for data management, workflow automation, campaign execution and reporting are consistently applied.

PowerPlan, Inc

Marketing Operations Manager

Atlanta, GA · On-site

You'll work hands-on in Salesforce, Pardot / Account Engagement, GA4, and WordPress, sitting at the intersection of marketing and sales operations. This is an ideal role for someone who enjoys owning ...

PowerPlan, Inc

Marketing Operations Manager

Atlanta, GA · On-site

You'll work handson in Salesforce, Pardot / Account Engagement, GA4, and WordPress, sitting at the intersection of marketing and sales operations. This is an ideal role for someone who enjoys owning ...

SmartRent

Digital Growth Senior Manager

Phoenix, AZ · On-site

$40K/mo

You will own the pipes (Salesforce Marketing Cloud/Pardot), the fuel (ZoomInfo), and the engines (CMS, LinkedIn & Digital Networks) to ensure our message reaches the right person at the right time.

SmartRent

Digital Growth Senior Manager

Phoenix, AZ · Hybrid

$40K/mo

You will own the pipes (Salesforce Marketing Cloud/Pardot), the fuel (ZoomInfo), and the engines (CMS, LinkedIn & Digital Networks) to ensure our message reaches the right person at the right time.

RIT Solutions

Salesforce Marketing Cloud Architect

$70.75 - $87.50/hr

Salesforce Marketing Cloud Architect Redwood City, CA - Remote Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), Marketing Cloud Personalization (MCP), and Salesforce Data Cloud (Data360 ...

Spinnaker Support

Director, Demand Generation

Maintain alignment between Pardot and Salesforce CRM to ensure accurate lead routing, scoring, and pipeline reporting * Establish and enforce best practices for campaign tracking, UTM frameworks, and ...

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Pardot information

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$44K

$101.1K

$146K

How much do pardot jobs pay per year?

As of Jul 1, 2026, the average yearly pay for pardot in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Pardot Specialist, and why are they important?

To thrive as a Pardot Specialist, you need a solid understanding of marketing automation, lead generation strategies, and data analysis, often supported by experience in digital marketing and Salesforce certifications. Proficiency with the Pardot platform, Salesforce CRM, email marketing tools, and reporting dashboards is typically essential. Strong attention to detail, communication skills, and problem-solving abilities help specialists optimize campaigns and collaborate effectively with teams. These skills ensure efficient campaign execution, accurate lead management, and measurable marketing ROI.

What is a Pardot specialist?

A Pardot specialist is a marketing professional with expertise in using Salesforce Pardot, a marketing automation platform designed to help businesses create, deploy, and manage online marketing campaigns. They are responsible for setting up and managing email marketing, lead generation, lead nurturing, and reporting within Pardot. Pardot specialists work closely with sales and marketing teams to optimize workflows, improve lead quality, and drive engagement. Their technical skills typically include configuring automation rules, segmentation, and integrating Pardot with Salesforce CRM. They also analyze campaign performance to make data-driven recommendations.

What are some common challenges faced by professionals working with Pardot in a marketing team?

Professionals working with Pardot often face challenges such as integrating Pardot with other CRM systems, ensuring data quality and synchronization, and designing effective automated workflows. Adapting to frequent updates in the Pardot platform and keeping up with best practices in lead nurturing can also be demanding. Collaboration with sales and IT teams is crucial, as marketing automation success relies on cross-functional alignment and clear communication.

What is the difference between Pardot vs Marketing Automation Specialist?

FeaturePardotMarketing Automation Specialist
Primary RoleMarketing automation platform for lead generation and nurturingDesigning, implementing, and managing marketing automation strategies
Required SkillsMarketing automation tools, CRM integration, email marketingMarketing strategy, automation tools, analytics
CertificationsPardot Certification, Salesforce certificationsMarketing automation certifications, HubSpot, Marketo
Work EnvironmentMarketing teams, CRM-focused rolesMarketing departments, digital marketing teams

While Pardot is a specific marketing automation platform primarily used for lead management within Salesforce, a Marketing Automation Specialist is a broader role responsible for developing and executing marketing automation strategies across various tools. Pardot users often hold certifications related to Salesforce, whereas Marketing Automation Specialists may have certifications across multiple platforms like HubSpot or Marketo. Both roles work closely with marketing teams to optimize campaigns and improve lead conversion.

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Pardot jobs near you
Marketing Operations Specialist

Marketing Operations Specialist

Netgain

Minnetonka, MN • On-site

Full-time

Posted 14 days ago

Job description

Marketing Operations Specialist
Location: Minnetonka, MN
Summary
Netgain is a cloud-managed services provider that services the Healthcare, Accounting, and Legal verticals. Netgain manages the entire IT infrastructure for firms in these industries, providing a fully managed IT-as-a-service offering. The Legal business operates under a separate brand called Afinety and came via acquisition.
In a highly competitive market, Netgain stands out in its strong industry focus, deep technical expertise, and unwavering commitment to an exceptional client experience. Marketing is at the heart of demonstrating Netgain’s value proposition and differentiation. We are looking for a Marketing Operations Specialist to manage marketing operations to highlight how well-executed integrated marketing campaigns can drive pipeline and impact a company's top line. This role will familiarize you with all the marketing disciplines, setting you up to become a marketing leader as you grow in your career.
Netgain is in the midst of a transformation as it scales and expands from a regional MSP to a nationally recognized cloud services provider. In this role, the Marketing Operations Specialist will be a hands-on, key player actively responsible for driving this transformation, helping to establish creditability through thought leadership, and drive demand in partnership with the company’s verticalized sales teams.
This includes serving as the central hub for best-in-class execution of our email marketing and demand generation in support of the key strategic initiatives of the business. You will work with Pardot and Salesforce.com and other tools, helping to ensure that best practices for data management, workflow automation, campaign execution and reporting are consistently applied. This role will collaborate with the marketing team and vertical leaders to reach new prospects and to connect with existing clients through email including pre and post event communications, regular newsletters, long-tail email nurture flows, etc. Additionally, you will also be responsible for managing amp; maintaining the Afinety and Netgain websites as well as managing all digital programs including webinars and LinkedIn campaigns.
The Marketing Operations Specialist will partner with the head of marketing to introduce new foundational processes to establish a baseline for growth. The individual in this role will have an amazing opportunity to have hands-on learning opportunities working with marketing leadership and key business partners to create compelling and successful tactics to introduce new product and technology solutions and enhancements to the marketplace and our clients. Responsibilities include upholding the brand in all activity, supporting campaign, and advertising strategies, and managing the lead funnel process.
Essential Responsibilities
  • Be hyper focused on lead funnel process, hand off points to the sales team and tracking through the funnel to ensure no lead is left behind
  • Use Pardot as the “marketing engine” to manage the client journey, send emails, build workflows, nurture leads, and turn marketing data into insights.
  • Optimize segmentation, automation processes and lead lifecycle in Pardot that increases engagement with clients and prospects.
  • Own and deploy proactive strategies (coordinating with IT, Sales, and Client Ops) to ensure accurate reporting through accountability, seamless data normalization, data flow, hygiene, optimization, process integration, and Salesforce integrations
  • Analyze campaign performance and provide analytics, reports, data, and research to provide actionable insights to find areas of improvement, and show ROI through Google Analytics, Pardot, Salesforce.com, etc.
  • Work closely with vertical teams to understand their objectives to drive all nurture campaigns and collaborate to share operation and execution plans.
  • Evangelize Pardot best practices, including documentation, guidance, training, and enablement.
  • Continually create and manage platform performance, including users, roles, workspaces, programs, campaigns, lists, sync/system errors, forms, landing pages, tracking, automations, segmentation, lead routing, MQL structure, channel management, retention, and privacy policies.
  • Serve as primary marketing admin for the websites, webinar tool, and social media platforms.
Required Experience
  • B2B marketing experience required, technology experience preferred
  • 2+ years of experience in a marketing role, specifically in the areas of marketing operations or data.
  • 1+ years working as a Pardot Administrator, current or recent certification are required.
  • Working experience in Salesforce.com (specifically campaign, lead, account and contact objects) and Excel (pivot tables, look-ups, data analysis)
  • Analytical mindset and ability to interpret and communicate results to stakeholders.
  • Excellent direct and concise communication skills (verbal, written)
  • Detail-oriented amp; able to manage multiple projects simultaneously
  • Creative mindset and a willingness to try new things
  • Self-motivated with a positive attitude
  • Experience with Google Analytics
  • Strong proficiency in Microsoft Office Suite: Word, Excel, PowerPoint
  • Entrepreneurial attitude, self-motivated, and highly results-driven in a fast-paced and deadline-driven environment.

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