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Paid Modeling Jobs in California (NOW HIRING)

Buyerlink

Director of Paid Media

Walnut Creek, CA · On-site

$140K - $190K/yr

Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink. * Share clear performance insights, risks, recommendations, and ...

Vera Wear

2021 Model Search

Los Angeles, CA · On-site

Over the last 10 years Vera Corp has sold thousands of products, hired hundreds of models, and provided marketing service to brands like Pepsi, Microsoft, MTV, Viacom, Bing and many more. Our 2021 ...

Vera Wear

2021 Model Search

Los Angeles, CA

Over the last 10 years Vera Corp has sold thousands of products, hired hundreds of models, and provided marketing service to brands like Pepsi, Microsoft, MTV, Viacom, Bing and many more. Our 2021 ...

Clark Pacific

BIM Modeler

West Sacramento, CA

$75K - $95K/yr

At Clark Pacific, the BIM Modeler plays a critical role in the successful design, detailing ... Benefits * Competitive compensation, paid weekly. * Medical, Dental, and Vision Insurance.

Clark Pacific

BIM Modeler

West Sacramento, CA

$52K - $156K/yr

At Clark Pacific, the BIM Modeler plays a critical role in the successful design, detailing ... Benefits * Competitive compensation, paid weekly. * Medical, Dental, and Vision Insurance.

Clark Pacific

BIM Modeler

West Sacramento, CA · On-site

$25 - $75/hr

At Clark Pacific, the BIM Modeler plays a critical role in the successful design, detailing ... Benefits * Competitive compensation, paid weekly. * Medical, Dental, and Vision Insurance.

Southland Industries

Modeling Coordinator

Union City, CA · On-site

$75K - $95K/yr

Paid holidays, vacation, and personal time * Training/professional development opportunities and company-paid memberships for professional associations and licenses * Wellness benefits About ...

System One

BIM Modeler

San Jose, CA · On-site

$60K - $95K/yr

Electrical BIM Modeler Location: San Jose, CA & Sacramento, CA Experience: Minimum 1 Year ... Paid time off and company holidays. * Professional development and career advancement opportunities.

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All JobsPaid Modeling JobsPaid Modeling Jobs in California

Paid Modeling information

See California salary details

$21

$39

$75

How much do paid modeling jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for paid modeling in California is $39.81, according to ZipRecruiter salary data. Most workers in this role earn between $30.82 and $42.93 per hour, depending on experience, location, and employer.

Can I get paid for modeling?

Paid modeling is a common profession where models earn income by showcasing clothing, products, or artistic work. Payment varies based on experience, type of modeling, and the agency or client, with opportunities available in fashion, commercial, and promotional sectors.

What is paid modeling?

Paid modeling refers to professional modeling work where individuals are compensated for their time and appearance in photoshoots, runway shows, commercials, or promotional events. Models may work for fashion brands, advertising campaigns, magazines, or product promotions. The pay structure can vary based on the model's experience, the specific job, and the client. Paid modeling can be a part-time or full-time career, and often involves working with modeling agencies or directly with clients.

What is the difference between Paid Modeling vs Freelance Modeling?

AspectPaid ModelingFreelance Modeling
CredentialsTypically requires a modeling portfolio, agency representation, and sometimes specific industry certificationsRequires a portfolio; no formal certifications needed
Work EnvironmentUsually in agency settings, studios, or client locations with scheduled shootsFlexible, self-arranged shoots at various locations
Employer/Industry UsageRepresented by agencies, working on contracts for brands and photographersSelf-employed, working directly with clients or brands
Search & Comparison IntentOften searched by those seeking agency representation or structured jobsOften searched by those wanting independent work or direct client relationships

Paid Modeling generally involves agency representation, structured contracts, and a more formal work environment. Freelance Modeling offers greater flexibility but requires self-promotion and direct client management. Both roles require a portfolio, but Paid Modeling often demands additional credentials or agency backing.

What can I expect during a typical photoshoot as a paid model?

During a typical photoshoot as a paid model, you can expect to work closely with photographers, makeup artists, stylists, and creative directors to achieve the desired look and mood for the project. You may be asked to pose in various outfits, follow direction on posture and facial expressions, and adapt quickly to changes in lighting or setting. Time management and professionalism are essential, as shoots can last several hours and often involve multiple outfit or location changes. Being communicative, flexible, and open to feedback will help build positive relationships with the creative team and may lead to more opportunities in the future.

What are the key skills and qualifications needed to thrive as a paid model, and why are they important?

To thrive as a Paid Model, you generally need a strong portfolio, physical fitness, and the ability to pose and take direction well, often supported by agency representation or relevant modeling experience. Familiarity with photo shoot environments, posing techniques, and sometimes digital tools like modeling comp card platforms are common in the industry. Confidence, professionalism, adaptability, and excellent interpersonal communication help models stand out with clients and photographers. These skills and qualities are essential for consistently delivering desired looks, maintaining client relationships, and succeeding in a competitive and dynamic field.
What are popular job titles related to Paid Modeling jobs in California? For Paid Modeling jobs in California, the most frequently searched job titles are:
What job categories do people searching Paid Modeling jobs in California look for? The top searched job categories for Paid Modeling jobs in California are:
What cities in California are hiring for Paid Modeling jobs? Cities in California with the most Paid Modeling job openings:
Paid Modeling jobs near you
Infographic showing various Paid Modeling job openings in California as of July 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $82,797 per year, or $39.8 per hour.

Director of Paid Media

Buyerlink

Walnut Creek, CA • On-site

$140K - $190K/yr

Full-time

Medical, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Buyerlink is looking for a hands-on performance marketing leader to own and scale paid social and native advertising for our Home Services and Autos business. This role will set strategy, build and optimize campaigns, improve lead quality and volume, and create a repeatable growth model that can expand across Buyerlink's broader portfolio.
The Director of Paid Media will lead both strategy and execution: managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable customer acquisition engine and repeatable playbook.
High level responsibilities:
  • Own paid social & native display advertising for the Home Services and Autos verticals
  • Build and scale Buyerlink's paid social and display advertising capability
  • Own channel economics and investment
  • Build a rigorous experimentation program
  • Strengthen measurement and attribution
  • Integrate AI into the paid media workflow
  • Lead cross-functional execution

What You'll Do
  • Own paid social and native advertising strategy for Buyerlink's Home Services vertical, with Meta as the primary platform.
  • Build, launch, manage, and optimize campaigns across Meta, native, display, and emerging social platforms.
  • Increase lead volume while improving CPL, lead quality, and margin contribution.
  • Create a disciplined testing program across creative, audiences, offers, landing pages, bidding, campaign structure, and categories.
  • Partner with Creative, Product, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
  • Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, CRM audiences, attribution, and downstream lead quality.
  • Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
  • Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
  • Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

What You'll Bring
  • 7+ years of performance marketing experience, including substantial hands-on paid social ownership.
  • Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
  • Experience in Home Services, lead generation, or another high-volume performance marketing environment.
  • Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
  • Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
  • Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
  • Experience designing creative, audience, conversion, and market-testing programs.
  • Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
  • High ownership, rigor, organization, and accountability.
  • You'll be AI-native-not "AI-aware." You'll design, own, and evolve agentic workflows that dramatically expand your leverage
  • Bachelor's degree in marketing, business, analytics, or a related field, or equivalent professional experience.

The Leadership Opportunity
This is an opportunity to define Buyerlink's paid media capability from the ground up. You will own the paid marketing strategy (except paid search), prove the model, build the operating infrastructure, and help establish paid social and display advertising as a meaningful, scalable growth engine for the company.
Compensation Range $140,000- $190,000
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Hiring Location
Preference will be given to candidates who can report to one of our North American offices, though this role is open to candidates across the U.S. and Canada.
We have offices in the following stunning locations:
  • Walnut Creek, CA
  • Los Angeles, CA
  • American Fork, UT

Life at Buyerlink:
  • Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
  • Join forces with our diverse Global Community and connect with team members from all over the world.
  • We offer a comprehensive extended health benefits package to ensure your total well-being.
  • We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
  • Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

Who we are:
Buyerlink perfectly matches businesses to consumers at the moment of intent, delivering performance-based marketing across any industry. From leading the market in new car sales to powering demand for home services nationwide, Buyerlink scales with what businesses need. As a One Planet Group company, Buyerlink proves that business success and the betterment of humanity advance together.
Privacy:
The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.

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