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Paid Influencer Jobs (NOW HIRING)

Whatnot

Influencer Marketing Manager

Los Angeles, CA · On-site

$126K - $165K/yr

Role As an Influencer Marketing Manager, you'll own influencer strategy and execution across Whatnot's paid influencer program. You'll manage a portfolio of creator relationships spanning top-tier ...

UNFOLD Agency

Senior Analyst (Freelance)

Culver City, CA · On-site

$96K - $127K/yr

Build reports across organic, paid, influencer, and owned social channels. * Create pivots, formulas, and QA processes for large datasets. * Track KPIs across Meta, TikTok, YouTube, X, Twitch, and ...

Whatnot

Influencer Marketing Manager

Los Angeles, CA

... paid influencer program. You\'ll manage a portfolio of creator relationships spanning top-tier and macro talent down to high-performing mid-tier creators. You\'re someone who can operate within an ...

Markwins Beauty Brands Inc.

Social Media Manager

Walnut, CA · On-site

$100K - $110K/yr

Create paid influencer strategies that build long-term relations with influencers that in turn unlock earned support. * Inspire and encourage dream-big thinking with an "earned" mindset. * Provide a ...

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Paid Influencer information

What jobs will no longer exist in 2030?

Paid influencer roles are expected to evolve as automation and AI tools become more advanced, potentially reducing the need for human-driven content creation and social media management. Jobs heavily reliant on manual or repetitive tasks, such as basic data entry or traditional advertising roles, may also decline as technology automates these functions. However, roles requiring creativity, strategic thinking, and personal engagement are likely to persist or transform rather than disappear entirely.

What are the key skills and qualifications needed to thrive as a Paid Influencer, and why are they important?

To thrive as a Paid Influencer, you need a solid understanding of social media platforms, content creation, personal branding, and audience engagement, usually demonstrated through a strong follower base and proven track record. Proficiency with analytics tools, content scheduling platforms, and photo/video editing software is typically required. Creativity, authenticity, adaptability, and excellent communication skills help influencers stand out in building genuine connections with their audience and brands. These skills are crucial for consistently producing engaging content, growing your influence, and maintaining successful partnerships with brands.

How do I become a paid influencer?

To become a paid influencer, build a strong social media presence by creating consistent, engaging content relevant to your niche. Grow your followers and engagement, then collaborate with brands through sponsorships or affiliate marketing, often requiring media kits and negotiation skills. Success also depends on understanding platform algorithms and maintaining authentic communication with your audience.

What is the difference between Paid Influencer vs Content Creator?

AspectPaid InfluencerContent Creator
CredentialsOften no formal credentials, but familiarity with social media platforms helpsTypically no formal credentials, focus on creative skills
Work EnvironmentPrimarily online, social media platforms, brand collaborationsOnline or offline, blogs, YouTube, social media, personal projects
Employer/Industry UsageBrands, marketing agencies, influencer marketing platformsBrands, media companies, independent creators
Search/Comparison IntentHigh overlap, both create online content for marketing

Paid Influencers focus on promoting products through paid collaborations on social media, often working with brands and agencies. Content Creators produce original content across various platforms, sometimes monetizing through ads or sponsorships but not necessarily paid campaigns. While both roles involve online content creation, Paid Influencers are specifically engaged in paid promotional activities, whereas Content Creators may work independently or for different purposes.

How many influencers make over $100,000?

While exact numbers vary, a significant portion of top-paid paid influencers earn over $100,000 annually, especially those with large followings on platforms like Instagram, TikTok, and YouTube. Earnings depend on factors such as audience size, engagement rate, niche, and brand partnerships, with some top influencers earning millions per year.

What job makes $10,000 a month without a degree?

A paid influencer can earn $10,000 or more per month by creating sponsored content on social media platforms like Instagram, TikTok, or YouTube. Success depends on building a large, engaged audience, strong branding skills, and consistent content creation, often without requiring formal education or degrees.

What are paid influencers?

Paid influencers are individuals who collaborate with brands and businesses to promote products or services on their social media platforms, blogs, or other online channels in exchange for monetary compensation. They leverage their online presence, follower base, and credibility to influence purchasing decisions among their audience. These partnerships can involve creating sponsored content, reviews, product placements, or participating in marketing campaigns. The amount paid to influencers often depends on factors like their reach, engagement rate, and the scope of the campaign.

How do paid influencers typically collaborate with brands and what are some common expectations during these partnerships?

Paid influencers often partner with brands through sponsored content agreements, where they're expected to create authentic posts, stories, or videos that align with the brand’s message. Communication and transparency are key, as influencers usually work closely with brand representatives or marketing agencies to ensure deliverables meet campaign goals and compliance guidelines. Common expectations include meeting deadlines, following content briefs, and providing performance analytics. Flexibility and professionalism help build long-term relationships, which can lead to ongoing campaigns or ambassador roles.
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Paid Influencer jobs near you
Vice President, Influencer Marketing

Vice President, Influencer Marketing

Small Girls PR

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

Small Girls PR is looking for a VP of Influencer Marketing with 10+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more
There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands. This team concepted "Ring's Great Ghost Search," a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels.
Note: This role is based in our NYC or LA office working two days a week in the office on a hybrid schedule.
How you'll make an impact:
  • Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact - from premium press placements to culturally relevant moments that extend beyond paid influencer deliverables.
  • Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns that generate measurable business impact.
  • Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project-based engagements, ensuring alignment with broader business objectives.
  • Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.
  • Establish and uphold a high creative bar across the agency, providing strategic and conceptual guidance that sharpens ideas, strengthens storytelling, and ensures all work is innovative, differentiated, and culturally relevant.
  • Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
  • Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
  • Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth. Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion.
  • Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture.
  • Serve as an internal and external thought leader, shaping agency POVs, staying ahead of evolving industry trends, and elevating SGPR's positioning within influencer marketing and PR.
  • Own the strategic direction, oversight, and optimization of paid and earned influencer ecosystems across tiers and platforms (Instagram, TikTok, YouTube, LinkedIn, Reddit, Substack, Podcasts, emerging platforms, etc.).
  • Maintain and continuously expand a diversified, high-level network of influencer, agent, and platform relationships, leveraging influence to secure advantageous partnerships and preferred rates.
  • Oversee influencer budgets where applicable, ensuring fiscal responsibility, efficiency, and strong ROI.
  • Translate complex performance data into executive-ready insights. Establish measurement frameworks rooted in industry benchmarks (CPM, CPC, CTR, engagement rates, etc.) and synthesize quantitative and qualitative learnings into forward-looking strategic recommendations that inform client growth.

Why we'll love you:
  • Experience -Minimum of 10+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships.
  • Creativity - You are a bold, strategic thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation. You translate cultural insights into ownable, multi-channel campaign concepts that drive measurable impact and distinguish our clients in crowded markets. You know how to inspire teams, sharpen ideas through thoughtful feedback, and raise the creative bar across every brief - ensuring the work is not just executed well, but remembered.
  • Strategic - You understand your clients' businesses, able to provide counsel and guidance both in your plans and in ad-hoc conversations. You have a proven track record of developing strategic influencer and press campaigns that achieve client goals and KPIs - and keep clients coming back for more.
  • Presentation Skills - You are a compelling, high-impact presenter who commands the room with confidence and clarity. You deliver persuasive narratives that captivate clients, build trust, and win business.
  • Organized - You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects. You provide project management to your team and to integrated teams when called upon, ensuring every individual is contributing to the team's success.
  • Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline. You implement systems that improve efficiency and quality across campaigns.
  • Social Savvy - You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, and analytics. You are constantly dreaming up innovative, engaging and creative campaign ideas rooted in compelling cultural insights that win business, generate earned media value and set a creative benchmark for the agency
  • High-Impact Client Leader - You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks. You are comfortable taking calls with senior clients by yourself, leading and guiding discussions to actionable outcomes with clarity and authority, whether for a weekly status call or to deal with a difficult situation.
  • Data-Driven - You analyze performance, develop insights and deliver reports with actionable insights, positioning influencer marketing and earned press as drivers of broader business and brand goals.
  • Content & Trend Obsessed - You scroll TikTok for hours in your spare time, you have a list of dream influencers you'd love to work with someday, you're the first to find a creator or content trend before they really pop off, you consume and are endlessly inspired by content & creators. You take all of this knowledge and connect the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, "wow I wish I thought of that!".

Why You'll Love Us:
  • Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovation Leadership -Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. For this role, employees are eligible for a bonus that is part fixed and part variable in addition to the salary threshold, therefore the pay range for this role is $146,500 - $156,000.
Our senior level roles are accompanied by a compelling total compensation package. The variable bonus is inclusive of several performance targets which are outlined in an offer letter. If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit!
Don't meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don't meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.
We're part of Orchestra, the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.
To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

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