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Paid Audience Jobs (NOW HIRING)

The New York Times

Audience Editor, Video

New York, NY · On-site

The New York Times Audience department is hiring an Audience Editor to lead the rollout and support ... A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days ...

Red Antler

Paid Search Specialist

$60K - $70K/yr

As a Paid Search Specialist, you'll be responsible for day-to-day campaign management tasks such as keyword research, audience segmentation, bid adjustments, and performance analysis. You'll work ...

Omnicom Media

Manager, Audience Analytics

New York, NY · On-site

They will provide support and recommendations across the paid, owned, and earned media ecosystem ... Conduct business and audience analysis, providing insights and outputs to planning teams to help ...

The New York Times

Audience Editor, Video

New York, NY · On-site

$120K - $135K/yr

The New York Times Audience department is hiring an Audience Editor to lead the rollout and support ... A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days ...

The New York Times

Audience Editor, Shows

New York, NY · On-site

The New York Times Audience department is hiring an Audience Editor, Shows to lead the rollout and ... A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days ...

PubMatic

Manager, Audience Solutions

Manhattan, NY · Hybrid

$125K - $160K/yr

The Manager, Audience Solutions is a highly visible and strategically important role at PubMatic ... Our benefits package includes the best of what leading organizations provide such as, paid leave ...

Forbes

Senior Editor, Audience

Jersey City, NJ · Remote

$125K - $150K/yr

This is an editorial role focused on distribution-not brand marketing or paid social. Success in this role means consistently getting Forbes journalism in front of the right audience-and learning ...

Oura

Paid Search Specialist (US)

What You'll Do Paid Search & YouTube Execution * Build, launch, and optimize campaigns across ... Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive ...

MAUI JIM, Inc.

Paid Search Specialist

Peoria, IL · On-site

$65K - $70K/yr

Build and manage first-party audience strategies including customer lists, site visitors, and ... Paid Paternity and Maternity Leave * Paid Time Off * Paid Holidays * Company Paid Life AD&D ...

The New York Times

Audience Editor, Shows

New York, NY · On-site

$120K - $135K/yr

The New York Times Audience department is hiring an Audience Editor, Shows to lead the rollout and ... A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days ...

Ōura

Paid Search Specialist (US)

What You'll Do Paid Search & YouTube Execution * Build, launch, and optimize campaigns across ... Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive ...

Maui Jim

Paid Search Specialist

Peoria, IL · On-site +1

$65K - $70K/yr

Build and manage first-party audience strategies including customer lists, site visitors, and ... Paid Paternity and Maternity Leave * Paid Time Off * Paid Holidays * Company Paid Life AD&D ...

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All JobsPaid Audience Jobs

Paid Audience information

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How much do paid audience jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for paid audience in the United States is $20.23, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $26.44 per hour, depending on experience, location, and employer.

What is a paid audience specialist?

A Paid Audience specialist is a marketing professional who focuses on using paid channels, such as social media ads, search engine ads, and display advertising, to reach and engage target audiences. Their main goal is to drive traffic, leads, or sales by strategically placing and optimizing paid campaigns. They analyze data, manage budgets, and adjust campaigns to maximize return on investment (ROI). This role requires strong analytical skills, knowledge of various advertising platforms, and the ability to develop effective targeting strategies.

What are the key skills and qualifications needed to thrive as a paid media specialist, and why are they important?

To thrive as a Paid Media Specialist, you need expertise in digital marketing, data analysis, and campaign strategy, often supported by a relevant degree or certifications like Google Ads or Facebook Blueprint. Familiarity with platforms such as Google Ads, Facebook Ads Manager, and analytics tools is crucial for effective campaign management. Strong communication, creativity, and adaptability help professionals stand out in crafting compelling ad content and optimizing campaigns. These skills and qualities are essential for driving ROI, reaching target audiences, and staying competitive in the fast-evolving digital advertising landscape.

What are some common challenges faced by professionals in paid audience roles, and how can they be addressed?

Professionals in Paid Audience roles often face challenges such as keeping up with rapidly changing advertising platforms, managing multiple campaigns across channels, and accurately measuring ROI. Staying updated with industry trends and regularly upskilling can help address these challenges. Additionally, collaborating closely with creative, analytics, and content teams ensures campaigns are aligned and optimized for the best results. Utilizing robust analytics tools and maintaining clear communication with stakeholders are key to overcoming obstacles in this dynamic field.

What is the difference between Paid Audience vs Paid Social Media Specialist?

AspectPaid AudiencePaid Social Media Specialist
CredentialsMarketing certifications, data analysis skillsMarketing or communications degree, social media certifications
Work EnvironmentAdvertising agencies, marketing teams, digital platformsSocial media agencies, marketing departments, digital platforms
Industry UsageUsed across various digital marketing campaigns to target specific audiencesFocuses on creating and managing paid social media campaigns
Search/Comparison IntentUnderstanding audience targeting and ad spend strategiesManaging social media ads and content promotion

Paid Audience professionals focus on identifying and targeting specific groups for advertising campaigns, often using data analysis and audience segmentation. Paid Social Media Specialists, on the other hand, create and manage paid social media campaigns across platforms like Facebook, Instagram, and LinkedIn. While both roles involve paid advertising, Paid Audience roles emphasize audience targeting strategies, whereas Paid Social Media Specialists focus on content promotion and platform-specific ad management.

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Cities with the most Paid Audience job openings:

What states have the most Paid Audience jobs?

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What job categories do people searching Paid Audience jobs look for?

The top searched job categories for Paid Audience jobs are:

Paid Audience jobs near you
Infographic showing various Paid Audience job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 23% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $42,071 per year, or $20.2 per hour.

Director, Audience Analytics

Omnicom Media

New York, NY • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 7 days ago

Job description

Position Overview

The Audience Analytics team is built to strengthen our data led products and services throughout the agency and evolve and future proof the client's audience first, data oriented and outcome-based approach across all media buys. The Audience Analytics Team, under the purview of the analytics craft, works cross-functionally and connects agency's proprietary people-based data to enable data-oriented decisions throughout planning and activation and maximize client's business outcomes. 

The Director, Audience Analytics, will focus on providing data informed insights and solutions that guide development and execution of addressable audience strategy by bringing in sophisticated data science and advanced analytics. The Director, Audience Analytics is an expert in leveraging agency's proprietary data assets and will play a pivotal role in accelerating client's data  efforts in media. The person will work with managers within the Analytics function as well as cross-functional teams to help evolve and modernize Initiative's audience first approach and bring addressable data thinking to the forefront.

Responsibilities

  • Guide a team of Managers to develop and enhance audience and data capabilities and improve the processes, ways of working and deliverables for the Audience Solutions Team
  • Leverage agency's proprietary data assets to generate insights through descriptive and exploratory statistics to help identify the highest value audiences for the brand/campaign
  • Develop and conduct methodical approach in business and audience analyses via modeling and analytic efforts to provide insights and outputs that can help guide audience identification
  • Script writing for insight generation automation (i.e., audience profile generation)
  • Project management of Advanced Audience tasks across the Managers and ensure team efficiency and the quality and timing of the deliverables
  • Guide the team in database querying and data mining with the understanding of the connections across datasets
  • Lead closed loop audience measurement solutions by developing feedback loops through data join process between agency's proprietary data/audiences and media exposures and conversions
  • Collaborate with Client Solutions team to develop audience learning agenda and measurement framework and KPIs and ensure the in-depth performance insights are delivered
  • Develop trusted advisor relationships with internal teams and external clients and bring education and consultancy on how people-based data can be leveraged across the planning, activation and measurement
  • Collaborate with Client Solutions and other internal teams to assess performance data and bring optimization and interpretation thoughts and recommendations

Required Skills and Experience

  • A solid understanding of the role of data in media planning, activation and measurement
  • Experience and working knowledge on Big and basic data mining routines
  • SQL/Python/R knowledge
  • Experience in team management
  • Proven experience in developing meaningful data-driven insights and advanced digital media analytics
  • Knowledge and understanding in ad tech landscape and biddable media ecosystem (across search, social, or programmatic)

Desired Skills and Experience

  • 5+ years' relevant experience ideal
  • Advanced Statistics knowledge a plus
  • Crosstab/statistical analysis tools (SPSS, Q, Telmar, etc) is a plus
  • Curiosity and solid understanding in data sources and ecosystems with the ability to see from the brand's business lens
  • Experience or/and knowledge in digital marketing technologies, including DSP, DMP, Ad Server, Ad Verification, Site Analytics and audience syndication and measurement tools is a plus
  • Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting.
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.   

Employment Transparency

It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

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