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Audience Development Analyst Jobs (NOW HIRING)

Dow Jones

Audience Development Manager

New York, NY · On-site

$110K - $135K/yr

Excellent analytical skills with the ability to interpret data and derive actionable insights ... audience development strategies. * Strong project management skills with the ability to manage ...

Fox

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies ... Utilize analytics to monitor performance and engagement, making data-driven decisions for platform ...

Kdfw Fox 4

Audience Development Manager

Chicago, IL · On-site

$100K - $115K/yr

FOX 32 is seeking an Audience Development Manager to spearhead the growth and engagement strategies ... Utilize analytics to monitor performance and engagement, making data-driven decisions for platform ...

Consumer Reports

Strategist, Audience Development

Yonkers, NY · Hybrid

$85K - $98K/yr

Perform periodic analysis of core web content. * Partner with the Acquisition team to ensure ... You've developed audience strategies focused on un/structured data, entity authority, semantic and ...

Consumer Reports

Strategist, Audience Development

Yonkers, NY · On-site

$85K - $98K/yr

Perform periodic analysis of core web content. * Partner with the Acquisition team to ensure ... You've developed audience strategies focused on un/structured data, entity authority, semantic and ...

NBCUniversal

ROLE OVERVIEW The Director of Audience Development will define and lead the strategy to grow ... Macro analysis of AVOD data, including YouTube analytics and other data sources. * Ensure channels ...

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Audience Development Analyst information

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$111.5K

How much do audience development analyst jobs pay per year?

As of Aug 9, 2026, the average yearly pay for audience development analyst in the United States is $74,986.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development analyst?

To thrive as an Audience Development Analyst, you need strong analytical skills, data interpretation abilities, and a background in marketing or communications, often supported by a relevant degree. Familiarity with analytics tools such as Google Analytics, social media insights platforms, and CRM systems is typically required. Outstanding communication, creativity, and strategic thinking help in crafting campaigns and presenting actionable insights. These skills are essential for effectively growing and engaging audiences, optimizing content strategies, and driving measurable business results.

What does an audience development analyst do?

An Audience Development Analyst is responsible for identifying, attracting, and engaging target audiences for a company’s content, products, or services. They use data analytics and market research to understand audience behavior and preferences, helping to inform marketing and content strategies. Their goal is to grow and retain audiences across various platforms by analyzing trends, optimizing campaigns, and providing actionable insights to content creators and marketing teams.

What are some common challenges faced by audience development analysts when working with cross-functional teams?

Audience Development Analysts often collaborate with marketing, editorial, and data teams to grow and engage audiences. A frequent challenge is aligning the differing objectives and communication styles of these groups, as editorial teams may focus on content quality while marketing and analytics prioritize metrics and growth. Navigating these dynamics requires strong interpersonal skills, flexibility, and an ability to translate data insights into actionable strategies that resonate with diverse stakeholders. Building consensus and fostering open communication are key to ensuring successful audience growth initiatives.

What is the difference between Audience Development Analyst vs Content Marketing Specialist?

AspectAudience Development AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; data analysis skillsBachelor's in Marketing, Communications, or related field; content creation skills
Work EnvironmentMedia companies, digital platforms, entertainment firmsBrands, agencies, media companies, digital platforms
Employer & Industry UsageFocuses on growing and engaging audiences through data-driven strategiesFocuses on creating and distributing content to attract and retain customers
Search & Comparison IntentUnderstanding audience growth strategies and data analysisUnderstanding content creation and marketing strategies

The Audience Development Analyst primarily focuses on analyzing data to grow and engage audiences for media and digital platforms, while the Content Marketing Specialist concentrates on creating and distributing content to attract customers. Both roles require marketing knowledge and digital skills but differ in their core functions and daily tasks.

More about Audience Development Analyst jobs
What cities are hiring for Audience Development Analyst jobs? Cities with the most Audience Development Analyst job openings:
What states have the most Audience Development Analyst jobs? States with the most job openings for Audience Development Analyst jobs include:
What job categories do people searching Audience Development Analyst jobs look for? The top searched job categories for Audience Development Analyst jobs are:
Audience Development Analyst jobs near you
Infographic showing various Audience Development Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $74,986 per year, or $36.1 per hour.

Audience Development Manager

Dow Jones & Company, Inc.

Manhattan, NY • On-site

$110K - $135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 20 days ago

Dow Jones rating

8.7

Company rating: 8.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

3rd of 19 rated publishing

Job description

Job Description:
About the Role:
Dow Jones is seeking an Audience Development Manager to join our Consumer Subscriptions team. In this role, you will be responsible for growing the reach, engagement and subscription impact of Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. The ideal candidate will be able to identify audience demand, translate that demand into scalable growth opportunities, and work cross-functionally with Product and Newsroom teams to turn audience initiatives into measurable business outcomes. Success will be measured by the ability to grow qualified audiences, deepen engagement, and connect audience development work to registrations, subscriptions and long-term customer value.
You Will:
  • Platform Audience Growth: Drive audience development and subscription growth across a diverse platform ecosystem, including video, audio, social, LLM surfaces, app stores, and search. Identify how each platform can expand qualified reach, build habitual engagement, and create scalable pathways to registration and subscription, while overseeing key growth partnerships including SEO consulting support.
  • Subscription Funnel Development: Translate audience reach into subscription outcomes by connecting audience initiatives to registration, newsletter signup, engagement, and conversion.
  • Cross-Functional Execution: Partner closely with Product, Newsroom, and Acquisition teams to scope, prioritize and execute audience growth initiatives across brands and platforms.
  • Performance Tracking and Reporting: Define and track KPIs to measure the success of audience development initiatives. Provide regular reporting and insights to stakeholders, highlighting progress, surfacing risks and recommending optimizations.
  • Roadmap and Stakeholder Management: Help maintain shared roadmaps, coordinate workstreams and ensure audience goals are translated into actionable plans across multiple teams and brands.

You Have:
  • Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred. Advanced degree preferred.
  • Minimum of 7 years of experience in audience development, digital marketing, or a related role within the media or publishing industry.
  • Proven track record of driving audience growth and engagement through strategic initiatives and partnerships.
  • Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Experience working with cross-functional teams, including Product and Newsroom, to execute audience development strategies.
  • Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
  • Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
  • Passion for journalism, news, and staying informed about current events.

Our Benefits
  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Medical, Dental and Vision Insurance Plans
  • Education Benefits
  • Paid Maternity and Paternity Leave
  • Family Care Benefits
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Marketing
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Base Pay Range: $110,000.00 - $135,000.00
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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