ZipRecruiter

Log In

1

Audience Development Analyst Jobs in Texas (NOW HIRING)

CosmoProf

CRM & LOYALTY ANALYTICS ANALYST

Plano, TX · On-site

The Customer Analyst is a hands-on execution role at the heart of our Understand & Activate ... Audience Development: Build campaign audiences and customer segments based on transactional and ...

CosmoProf

CRM & LOYALTY ANALYTICS ANALYST

Plano, TX · Hybrid

The Customer Analyst is a hands-on execution role at the heart of our Understand & Activate ... Audience Development: Build campaign audiences and customer segments based on transactional and ...

next page

Showing results 1-20

All JobsAudience Development Analyst JobsAudience Development Analyst Jobs in Texas

Audience Development Analyst information

See Texas salary details

$34.9K

$69.9K

$103.9K

How much do audience development analyst jobs pay per year?

As of Aug 21, 2026, the average yearly pay for audience development analyst in Texas is $69,861.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,400.00 and $86,600.00 per year, depending on experience, location, and employer.

What does an audience development analyst do?

An Audience Development Analyst is responsible for identifying, attracting, and engaging target audiences for a company’s content, products, or services. They use data analytics and market research to understand audience behavior and preferences, helping to inform marketing and content strategies. Their goal is to grow and retain audiences across various platforms by analyzing trends, optimizing campaigns, and providing actionable insights to content creators and marketing teams.

What are the key skills and qualifications needed to thrive as an audience development analyst?

To thrive as an Audience Development Analyst, you need strong analytical skills, data interpretation abilities, and a background in marketing or communications, often supported by a relevant degree. Familiarity with analytics tools such as Google Analytics, social media insights platforms, and CRM systems is typically required. Outstanding communication, creativity, and strategic thinking help in crafting campaigns and presenting actionable insights. These skills are essential for effectively growing and engaging audiences, optimizing content strategies, and driving measurable business results.

What are some common challenges faced by audience development analysts when working with cross-functional teams?

Audience Development Analysts often collaborate with marketing, editorial, and data teams to grow and engage audiences. A frequent challenge is aligning the differing objectives and communication styles of these groups, as editorial teams may focus on content quality while marketing and analytics prioritize metrics and growth. Navigating these dynamics requires strong interpersonal skills, flexibility, and an ability to translate data insights into actionable strategies that resonate with diverse stakeholders. Building consensus and fostering open communication are key to ensuring successful audience growth initiatives.

What is the difference between Audience Development Analyst vs Content Marketing Specialist?

AspectAudience Development AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; data analysis skillsBachelor's in Marketing, Communications, or related field; content creation skills
Work EnvironmentMedia companies, digital platforms, entertainment firmsBrands, agencies, media companies, digital platforms
Employer & Industry UsageFocuses on growing and engaging audiences through data-driven strategiesFocuses on creating and distributing content to attract and retain customers
Search & Comparison IntentUnderstanding audience growth strategies and data analysisUnderstanding content creation and marketing strategies

The Audience Development Analyst primarily focuses on analyzing data to grow and engage audiences for media and digital platforms, while the Content Marketing Specialist concentrates on creating and distributing content to attract customers. Both roles require marketing knowledge and digital skills but differ in their core functions and daily tasks.

What are popular job titles related to Audience Development Analyst jobs in Texas?

For Audience Development Analyst jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Audience Development Analyst jobs in Texas look for?

The top searched job categories for Audience Development Analyst jobs in Texas are:

What cities in Texas are hiring for Audience Development Analyst jobs?

Cities in Texas with the most Audience Development Analyst job openings:

Audience Development Analyst jobs near you
Infographic showing various Audience Development Analyst job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $69,861 per year, or $33.6 per hour.

Manager, Marketing - Audience Development

Yum! Brands

Plano, TX • On-site

$110K - $120K/yr

Full-time

Re-posted 20 days ago

Yum! Brands rating

5.4

Company rating: 5.4 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

Job description

We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments.  This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives.  The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing.

  • 7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
  • Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
  • Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
  • Ability to navigate data tables and customer datasets to define and validate audiences.
  • Strong attention to detail, managing complex audience structures and naming conventions.
  • Excellent communication skills to gather requirements and translate them into technical audience logic.
  • Experience in supporting lifecycle marketing, personalization, or targeted communications.
  • Prior cross-functional collaboration with strategy, analytics, and technology teams.
  • Highly organized and process-oriented with a passion for consistency and structure.
  • Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.

Salary Range: $110,500 to $120,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

  • Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
  • Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
  • Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
  • Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
  • Investigate new audience opportunities by analyzing customer behavior and engagement.
  • Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
  • Identify improvements for audience structure, reusability, and scalability across CRM programs.
  • Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
  • Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.

What Yum! Brands employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply