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Audience Development Analyst Jobs in Tennessee (NOW HIRING)

Monitor market trends, competitor activity and customer behaviour to inform strategy * Analyse internal and external data to drive audience development and database growth strategies * Collaborate ...

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Coordinate efforts across audience development, creative, media, commercial partnerships, and artist teams. * Establish clear objectives, timelines, KPIs, and post-campaign performance analyses.

Analyze performance across traffic, engagement, and conversion metrics to inform strategy * Build ... Experience in digital publishing, audience development, or growth marketing for news or media ...

Analyze performance across traffic, engagement, and conversion metrics to inform strategy * Build ... Experience in digital publishing, audience development, or growth marketing for news or media ...

... analytics across market trends, audience data, and revenue performance to generate actionable ... development, marketing and broader business strategy, and artist growth. * Identify key trends ...

... audience opportunities, and shaping artist strategy through insights. This leader will also ... Oversee the development and implementation of analytics dashboards, reporting tools, and insight ...

Media Strategist

Knoxville, TN · Hybrid

$21.93 - $39.48/hr

... development, promotion, and audience growth of the College of Business podcast, Office Hours ... analytics, and audience engagement to expand the reach and impact of podcast programming.

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Audience Development Analyst information

See Tennessee salary details

$34K

$68.1K

$101.2K

How much do audience development analyst jobs pay per year?

As of Aug 31, 2026, the average yearly pay for audience development analyst in Tennessee is $68,059.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,100.00 and $84,400.00 per year, depending on experience, location, and employer.

What does an audience development analyst do?

An Audience Development Analyst is responsible for identifying, attracting, and engaging target audiences for a company’s content, products, or services. They use data analytics and market research to understand audience behavior and preferences, helping to inform marketing and content strategies. Their goal is to grow and retain audiences across various platforms by analyzing trends, optimizing campaigns, and providing actionable insights to content creators and marketing teams.

What are the key skills and qualifications needed to thrive as an audience development analyst?

To thrive as an Audience Development Analyst, you need strong analytical skills, data interpretation abilities, and a background in marketing or communications, often supported by a relevant degree. Familiarity with analytics tools such as Google Analytics, social media insights platforms, and CRM systems is typically required. Outstanding communication, creativity, and strategic thinking help in crafting campaigns and presenting actionable insights. These skills are essential for effectively growing and engaging audiences, optimizing content strategies, and driving measurable business results.

What are some common challenges faced by audience development analysts when working with cross-functional teams?

Audience Development Analysts often collaborate with marketing, editorial, and data teams to grow and engage audiences. A frequent challenge is aligning the differing objectives and communication styles of these groups, as editorial teams may focus on content quality while marketing and analytics prioritize metrics and growth. Navigating these dynamics requires strong interpersonal skills, flexibility, and an ability to translate data insights into actionable strategies that resonate with diverse stakeholders. Building consensus and fostering open communication are key to ensuring successful audience growth initiatives.

What is the difference between Audience Development Analyst vs Content Marketing Specialist?

AspectAudience Development AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; data analysis skillsBachelor's in Marketing, Communications, or related field; content creation skills
Work EnvironmentMedia companies, digital platforms, entertainment firmsBrands, agencies, media companies, digital platforms
Employer & Industry UsageFocuses on growing and engaging audiences through data-driven strategiesFocuses on creating and distributing content to attract and retain customers
Search & Comparison IntentUnderstanding audience growth strategies and data analysisUnderstanding content creation and marketing strategies

The Audience Development Analyst primarily focuses on analyzing data to grow and engage audiences for media and digital platforms, while the Content Marketing Specialist concentrates on creating and distributing content to attract customers. Both roles require marketing knowledge and digital skills but differ in their core functions and daily tasks.

What are popular job titles related to Audience Development Analyst jobs in Tennessee?

For Audience Development Analyst jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Audience Development Analyst jobs in Tennessee look for?

The top searched job categories for Audience Development Analyst jobs in Tennessee are:

What cities in Tennessee are hiring for Audience Development Analyst jobs?

Cities in Tennessee with the most Audience Development Analyst job openings:

Infographic showing various Audience Development Analyst job openings in Tennessee as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $68,059 per year, or $32.7 per hour.

Head of Marketing - Events

Jobtailor

Nashville, TN • On-site

$90 - $130/hr

Other

This job post has expired today. Applications are no longer accepted.


Job description


  • Develop event marketing strategies for the Americas in partnership with Sales and Product teams

  • Define and execute integrated, multi-channel marketing campaigns aligned to business objectives

  • Plan and deliver marketing strategies across products, regions and target audiences

  • Own and track marketing performance against KPIs, revenue targets and audience growth metrics

  • Lead marketing delivery across key flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and Risk Live Nashville

  • Set, manage and optimise marketing budgets to maximise return on investment

  • Monitor market trends, competitor activity and customer behaviour to inform strategy

  • Analyse internal and external data to drive audience development and database growth strategies

  • Collaborate with global marketing teams to deliver consistent cross-regional messaging and campaign alignment


Requirements

  • Events marketing experience is a must. Preferably in a B2B environment.

  • Strategic thinker with strong execution and project management skills

  • Strong knowledge and understanding of the marketing mix, including both digital and direct marketing

  • Proven success in driving qualified leads and achieving revenue goals

  • Analytical with the ability to translate outcomes into creative/innovate initiatives

  • Strong understanding of market research

  • Experience in developing and executing new product launches

  • Strong proficiency in PPC, social media marketing, and campaign optimization

  • Commercially focused and driven with the desire to aggressively grow revenues in the Americas

  • Thrives under pressure and is proactive at coming up with solutions

  • A skilled communicator and influencer


Core Competencies

Demonstrates expertise in developing and executing event marketing strategies, with a strong focus on driving qualified leads and achieving revenue goals. Proficient in analyzing market trends and performance metrics to optimize marketing campaigns across various channels.


Highest-signal resume keywords

  • Events Marketing Experience

  • Strategic Thinking

  • Project Management Skills

  • PPC and Social Media Marketing

  • Market Research Understanding


Hard Skills

  • Integrated Marketing Campaigns

  • Audience Development Strategies

  • Marketing Performance Tracking

  • Budget Management

  • Data Analysis


Soft Skills

  • Strong Communication

  • Influencing Skills

  • Proactive Problem Solving

  • Ability to Thrive Under Pressure


Industry Keywords

  • B2B Marketing

  • Revenue Growth

  • Digital Marketing

  • Direct Marketing

  • Product Launches

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