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Outdoor Guide Jobs in Wisconsin (NOW HIRING)

Adams Outdoor

Account Executive

Madison, WI · On-site

Adams Outdoor Advertising (AOA), the leading advertising platform in Madison and the 4th largest ... Assignment of a senior Mentor to help guide initial experience and guide to long-term success

Adams Outdoor

Account Executive

Kenosha, WI · On-site

Adams Outdoor Advertising (AOA), the leading advertising platform in Kenosha and the 4th largest ... Assignment of a senior Mentor to help guide initial experience and guide to long-term success

Milwaukee Public Schools

Oak Ridge Farm - Guide

Milwaukee, WI · On-site

$14.75 - $19.75/hr

Instruct and supervise elementary-age children in an outdoor setting through hands-on activities. * Responsible for ensuring that programs are taught according to the curriculum developed by Outdoor ...

Lever Organic

Outside Services Attendant @ Lido

Nekoosa, WI

$14.50 - $18.25/hr

Beyond premier golf, Sand Valley is a year-round celebration of all the outdoors from fat-tire biking, hiking, and kayaking to ice hockey, skating, or a guided cold plunge. The resort now features a ...

Dream Golf

Outside Services Attendant @ Sand Valley

Nekoosa, WI · On-site

$13.75 - $16.50/hr

Beyond premier golf, Sand Valley is a year-round celebration of all the outdoors from fat-tire biking, hiking, and kayaking to ice hockey, skating, or a guided cold plunge. The resort now features a ...

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Outdoor Guide information

See Wisconsin salary details

$7

$19

$40

How much do outdoor guide jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for outdoor guide in Wisconsin is $19.89, according to ZipRecruiter salary data. Most workers in this role earn between $13.85 and $20.14 per hour, depending on experience, location, and employer.

What are outdoor guides?

Outdoor guides are professionals who lead individuals or groups on outdoor adventures such as hiking, rafting, climbing, fishing, or camping. They are responsible for ensuring the safety of participants, sharing knowledge about the environment, and providing instruction on techniques and equipment. Outdoor guides often have specialized training in first aid, navigation, and natural history. Their goal is to create enjoyable, educational, and safe experiences in various outdoor settings.

What is the difference between Outdoor Guide vs Hiking Instructor?

AspectOutdoor GuideHiking Instructor
CertificationsFirst Aid, CPR, outdoor activity certificationsFirst Aid, CPR, outdoor activity certifications
Work EnvironmentOutdoor settings, various terrains, group supervisionDesignated hiking trails, group instruction, outdoor
Employer & IndustryTour companies, adventure tourism, outdoor recreationOutdoor education centers, adventure programs, outdoor recreation
Search & Comparison IntentPeople seeking outdoor adventure jobs or toursIndividuals interested in outdoor education or guiding hikes

While both roles involve outdoor activities and safety certifications, an Outdoor Guide typically leads various outdoor adventures across different terrains, focusing on guiding groups through activities like rafting, climbing, or camping. A Hiking Instructor specializes in teaching hiking skills, leading groups on trails, and providing outdoor education specifically related to hiking. Both roles require similar certifications and work environments but differ in scope and activity focus.

What are the key skills and qualifications needed to thrive as an Outdoor Guide, and why are they important?

To thrive as an Outdoor Guide, you need expertise in outdoor skills, navigation, first aid, and a solid understanding of environmental safety, often supported by certifications like Wilderness First Responder or Leave No Trace. Familiarity with GPS devices, mapping software, and specialized gear for activities such as hiking, kayaking, or climbing is typically required. Strong communication, leadership, and problem-solving abilities help guides manage groups and respond calmly to unexpected situations. These skills ensure the safety, enjoyment, and education of participants while minimizing risks in dynamic outdoor environments.

What are some common challenges Outdoor Guides face during group excursions, and how can they be managed?

Outdoor Guides often encounter challenges such as rapidly changing weather, varying group fitness levels, and maintaining group safety in remote environments. Effective Outdoor Guides stay prepared with contingency plans, adapt itineraries on the fly, and communicate clearly with participants to ensure everyone understands expectations and safety procedures. Building rapport and fostering teamwork within diverse groups is also key for a positive and safe experience.
What are popular job titles related to Outdoor Guide jobs in Wisconsin? For Outdoor Guide jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Outdoor Guide jobs in Wisconsin look for? The top searched job categories for Outdoor Guide jobs in Wisconsin are:
What cities in Wisconsin are hiring for Outdoor Guide jobs? Cities in Wisconsin with the most Outdoor Guide job openings:
Outdoor Guide jobs near you
Infographic showing various Outdoor Guide job openings in Wisconsin as of June 2026, with employment types broken down into 89% Full Time, and 11% Part Time. Highlights an 100% In-person job distribution, with an average salary of $41,370 per year, or $19.9 per hour.

Account Executive

Adams Outdoor

Madison, WI • On-site

Full-time

Posted 20 days ago

Be an early applicant

Job description

JOB SUMMARY:

Adams Outdoor Advertising (AOA), the leading advertising platform in Madison and the 4th largest Outdoor Advertising firm in the U.S., is seeking Account Executives to support its sales team. Successful candidates will be driven, self-motivated individuals that can collaborate with colleagues and a wide range of prospective clients within a fast-paced environment.

Account Executives (AEs) will be responsible for taking advantage of AOA’s leading Out-of-Home market share in the greater Madison area to sell dynamic outdoor advertising campaigns to current and prospective clients.

AEs will participate in the Adams Onboarding Program, designed to understand Out-of-Home Advertising and its power to drive the most effective return on investment for our clients. The program also seeks to empower new AEs to ensure the requisite skill set is in place in advance of approaching advertisers / potential clients. Program highlights include: 

  • Introduction to AOA’s Best Practices 
  • Participation in AOA’s firmwide "Lunch and Learn" program, which highlights innovative sales techniques and helps to drive talent development
  • Assignment of a senior Mentor to help guide initial experience and guide to long-term success
  • Significant exposure to the leadership in the Madison market, including the General Manager

Initial compensation structure consists of a fixed salary.  Over time, compensation structure transitions to salary plus commissions. With demonstrated success, there are opportunities to obtain increasing levels of responsibility, to assume a leadership position, and, if appropriate, to transfer to other AOA markets.

ESSENTIAL FUNCTIONS OF POSITION INCLUDE: 

  • Approach existing and new advertiser clients
  • Structure advertising packages / products across AOA's product portfolio to meet advertiser needs
  • Handle internal responsibilities including contracting, scheduling and collections tracking
  • Communicate with internal leadership regarding sales projections and tracking
  • Collaborate with Account Executive colleagues to create and to promote positive working environment
  • Liaise with Account Executives in other Adams Outdoor Advertising markets to identify potential opportunities and to cross-pollinate sales

PREFERRED QUALIFICATIONS:

  • Bachelor’s degree in Sales and Marketing or equivalent experience
  • One to three years direct media or relevant sales experience
  • Excellent written and oral communication skills
  • Proficient with computer software and technology
  • Good working knowledge of marketing research
  • Must be willing and able to travel, if required
  • Must have and maintain a valid driver’s license

In addition to Madison, AOA operates in the following markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte (NC), Eastern Pennsylvania, Norfolk (VA), Champaign/Peoria (IL).

The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job.
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