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Optimization Manager Jobs in Texas (NOW HIRING)

Populus Financial Group

Local Search Manager

Irving, TX · On-site

This role oversees local strategy, performance optimization, listings management, local page development, local testing, and project prioritization, while remaining current on evolving local search ...

Autodesk

$78K - $139K/yr

... Manager to help power the next generation of Organic and Agentic Search with AI-driven insights at ... As part of the SEO and AEO Center of Excellence, you'll work closely with search experience ...

Tenaska

Optimization Engineer

Irving, TX · On-site

... management, development and acquisition of generation assets, operation of power plants and more ... The Optimization Engineer will support the development of new and existing optimization and ...

Tenaska, Inc.

Optimization Engineer

Irving, TX

... management, development and acquisition of generation assets, operation of power plants and more ... The Optimization Engineer will support the development of new and existing optimization and ...

ChampionX

Optimization Engineer

Midland, TX · On-site

We are looking for an Optimization Engineer located in Midland, TX . This is your opportunity to ... Prior experience that demonstrates strong ethics, effective time management, ability to multitask ...

ChampionX

Optimization Engineer

Midland, TX · On-site

We are looking for an Optimization Engineer located in Midland, TX . This is your opportunity to ... Prior experience that demonstrates strong ethics, effective time management, ability to multitask ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

Work effectively with IT to manage domains and ensure reliable uptime and website security. * Stay Ahead of Trends : Keep up with the latest trends in search engines, SEO and broader digital ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

Work effectively with IT to manage domains and ensure reliable uptime and website security. * Stay Ahead of Trends : Keep up with the latest trends in search engines, SEO and broader digital ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

Work effectively with IT to manage domains and ensure reliable uptime and website security. * Stay Ahead of Trends : Keep up with the latest trends in search engines, SEO and broader digital ...

Caliber Collision

SEO Specialist

Lewisville, TX · On-site

You will not only manage traditional and local SEO campaigns but also build strategies for Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine ...

Caliber Collision

SEO Specialist

Lewisville, TX

You will not only manage traditional and local SEO campaigns but alsobuildstrategies for Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine ...

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All JobsOptimization JobsOptimization Manager JobsOptimization Manager Jobs in Texas

Optimization Manager information

See Texas salary details

$31.2K

$99.3K

$168.6K

How much do optimization manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for optimization manager in Texas is $99,350.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,900.00 and $123,400.00 per year, depending on experience, location, and employer.

How does an Optimization Manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What are the key skills and qualifications needed to thrive as an Optimization Manager, and why are they important?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

What is an Optimization Manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are the most commonly searched types of Optimization jobs in Texas? The most popular types of Optimization jobs in Texas are:
What are popular job titles related to Optimization Manager jobs in Texas? For Optimization Manager jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Optimization Manager jobs in Texas look for? The top searched job categories for Optimization Manager jobs in Texas are:
What cities in Texas are hiring for Optimization Manager jobs? Cities in Texas with the most Optimization Manager job openings:
Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in Texas as of June 2026, with employment types broken down into 93% Full Time, 4% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $99,350 per year, or $47.8 per hour.
Local Search Manager

Local Search Manager

Populus Financial Group

Irving, TX • On-site

Full-time

Medical, Retirement, PTO

Posted 16 hours ago

ACE Cash Express rating

4.4

Company rating: 4.4 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

Populus is an amazing company where our employees stay because they love their teams and the growth opportunities. Additionally, we offer a competitive 401K match, a generous paid time off package, and Health Benefits.
Our mission is to provide a broad range of quality financial products and services delivered with best-in-class customer service. We work and lead with integrity, and we celebrate employees who exemplify our values. Come join our team!
Job Summary
The Local Search Manager leads and manages local search strategy to improve visibility, performance, and organic traffic across the organization. This role oversees local strategy, performance optimization, listings management, local page development, local testing, and project prioritization, while remaining current on evolving local search trends and generative engine optimization (GEO).
The Local Search Manager applies deep technical Search Engine Optimization (SEO) expertise to analyze performance data, identify opportunities for improvement, and translate insights into clear, actionable recommendations for leadership and cross-functional partners. This role collaborates with marketing, product, and technology teams to support scalable search strategies and ongoing optimization and reports to the Director of Organic Marketing.
Major Responsibilities
  • Develop and execute a scalable local SEO strategy supporting 700+ physical locations.
  • Optimize performance across Google Search, Google Maps, Apple Maps, and AI-driven search experiences (e.g., AI Overviews and generative search platforms).
  • Monitor SERP volatility and proactively adjust strategy based on algorithm and AI-driven search changes.
  • Identify and prioritize high-impact opportunities that drive measurable business results.
  • Oversee and optimize Google Business Profiles and Apple Business Connect listings at scale.
  • Maintain NAP consistency and citation accuracy across aggregators and directories.
  • Leverage enterprise local management tools (e.g., Yext or similar platforms) to manage listings, monitor performance, and scale updates efficiently.
  • Own strategy and optimization for location pages, including on-page SEO, internal linking, structured data (Local Business schema), and indexation best practices.
  • Partner with development teams to improve crawlability, site architecture, and Core Web Vitals impacting local performance.
  • Ensure scalable page templates align with both traditional search and AI-driven content interpretation.
  • Guide localized content strategy aligned with user intent and geographic differentiation.
  • Optimize content for entity recognition, FAQs, and AI-driven search visibility.
  • Analyze performance data across Google Analytics, Google Search Console, GBP Insights, Apple Business Connect insights, and third-party platforms.
  • Develop executive-ready reporting highlighting trends, risks, and growth opportunities.
  • Forecast growth opportunities and identify market-level performance gaps.
  • Build and manage a local SEO roadmap based on impact, effort, and ROI.
  • Manage and mentor team members, establish KPIs, and drive accountability.
  • Translate complex performance data into clear, strategic recommendations tied to revenue and lead generation.
  • Collaborate cross-functionally with IT, product, analytics, and marketing teams.

Key Competencies
  • Strong knowledge of local ranking factors, proximity signals, listings management, and scalable location page optimization.
  • Ability to partner with development teams to implement structured data, improve crawl efficiency, and enhance page performance.
  • Understanding of how AI search engines interpret entities, structured content, and authoritative signals.
  • Strong analytical mindset with the ability to translate complex datasets into actionable growth opportunities.
  • Ability to evaluate initiatives based on impact and drive execution through clear roadmaps.
  • Experience managing teams and communicating complex concepts clearly to executives and cross-functional stakeholders.
  • Focused on measurable performance improvements across rankings, traffic, conversions, and revenue.
  • Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines while maintaining high-quality standards and attention to detail.
  • Commitment to staying updated with the latest SEO and GEO trends, algorithm changes, and industry developments through ongoing learning, training, and participation in relevant conferences and communities.
  • Strong verbal and written communication skills to effectively communicate local SEO strategies, performance insights, and recommendations to stakeholders at all levels of the organization.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.
While performing the duties of this job, the employee is regularly required to sit, stand or walk; use hands to finger, handle, or feel; reach with hands and arms; stoop or bend; and talk or hear. The employee must occasionally lift and/or move up to 50 lbs. Must have appropriate vision to see up close, and at a distance with ability to adjust vision and focus.
Position Type/Expected Hours of Work
This is a full-time position, days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. CT. This position might require after hours and weekend work.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in some work environments can be moderate.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications required of employees assigned to this job.
EEO Statement
Populus Financial Group is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. In compliance with applicable law, Populus Financial Group does not discriminate against any applicant or employee on the basis of race, color, religion, creed, sex, sexual orientation, gender (including gender nonconformity and status as a transgender or transsexual individual), national origin or ancestry, ethnicity, age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, pregnancy status, or any other protected classification. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotions, discipline, compensation, benefits, and termination of employment.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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