Associate Director, SEO (Generative Engine Optimization) As the Associate Director, SEO, you will help deliver cutting-edge, high-quality search and generative engine optimization (GEO) work that is ...
Associate Director, SEO (Generative Engine Optimization) As the Associate Director, SEO, you will help deliver cutting-edge, high-quality search and generative engine optimization (GEO) work that is ...
Associate Director, SEO (Generative Engine Optimization) As the Associate Director, SEO, you will help deliver cutting-edge, high-quality search and generative engine optimization (GEO) work that is ...
Associate Director, SEO (Generative Engine Optimization) As the Associate Director, SEO, you will help deliver cutting-edge, high-quality search and generative engine optimization (GEO) work that is ...
SEO Specialist
Houston, TX · On-site
The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search monitoring, and occasional source-backed website copy in a collaborative web team. This is what we ...
SEO Specialist
Houston, TX · On-site
The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search monitoring, and occasional source-backed website copy in a collaborative web team. This is what we ...
SEO Specialist
Houston, TX · On-site
The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search monitoring, and occasional source-backed website copy in a collaborative web team. This is what we ...
SEO Specialist
Houston, TX · On-site
The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search monitoring, and occasional source-backed website copy in a collaborative web team. This is what we ...
SEO Specialist
Houston, TX · On-site
The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search monitoring, and occasional source-backed website copy in a collaborative web team. This is what we ...
SEO Specialist
Houston, TX · On-site
The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search monitoring, and occasional source-backed website copy in a collaborative web team. This is what we ...
SEO Manager
Lewisville, TX · On-site
$114/hr
Team Structure • Reports directly to the Senior Director of Digital Growth. • Will inherit an existing search function that currently includes a senior-level SEO resource and multiple external SE ...
SEO Manager
Lewisville, TX · On-site
$114/hr
Team Structure • Reports directly to the Senior Director of Digital Growth. • Will inherit an existing search function that currently includes a senior-level SEO resource and multiple external SE ...
Technical SEO Manager
Houston, TX · On-site
Our associates celebrate lives. We celebrate our associates. The Technical SEO Manager plays a critical role within Dignity Memorial's Digital Marketing team, focusing on maintaining and improving ...
Technical SEO Manager
Houston, TX · On-site
Our associates celebrate lives. We celebrate our associates. The Technical SEO Manager plays a critical role within Dignity Memorial's Digital Marketing team, focusing on maintaining and improving ...
SEO Lead
Dallas, TX · On-site
As an SEO Lead, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most recognized ...
SEO Lead
Dallas, TX · On-site
As an SEO Lead, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most recognized ...
Technical SEO Manager
Houston, TX · On-site
Our associates celebrate lives. We celebrate our associates. The Technical SEO Manager plays a critical role within Dignity Memorial's Digital Marketing team, focusing on maintaining and improving ...
Quick apply
Technical SEO Manager
Houston, TX · On-site
Our associates celebrate lives. We celebrate our associates. The Technical SEO Manager plays a critical role within Dignity Memorial's Digital Marketing team, focusing on maintaining and improving ...
SEO Lead
Dallas, TX · On-site
The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who ...
SEO Lead
Dallas, TX · On-site
The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who ...
Our associates celebrate lives. We celebrate our associates. The Technical SEO Manager plays a critical role within Dignity Memorial's Digital Marketing team, focusing on maintaining and improving ...
Our associates celebrate lives. We celebrate our associates. The Technical SEO Manager plays a critical role within Dignity Memorial's Digital Marketing team, focusing on maintaining and improving ...
As an SEO Lead, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most recognized ...
As an SEO Lead, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most recognized ...
SEO Lead
Dallas, TX · On-site
The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who ...
SEO Lead
Dallas, TX · On-site
The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who ...
SEO Lead
Dallas, TX · On-site
The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who ...
Quick apply
SEO Lead
Dallas, TX · On-site
The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who ...
As an SEO Lead, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most recognized ...
As an SEO Lead, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most recognized ...
SEO Specialist
Austin, TX · On-site
We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...
SEO Specialist
Austin, TX · On-site
We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...
About the Role We're seeking freelance SEO Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who combine technical expertise ...
About the Role We're seeking freelance SEO Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who combine technical expertise ...
SEO Specialist
Austin, TX · On-site
We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...
Quick apply
SEO Specialist
Austin, TX · On-site
We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...
SEO Consultant
Austin, TX · On-site +1
About the Role We're seeking freelance SEO Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who combine technical expertise ...
SEO Consultant
Austin, TX · On-site +1
About the Role We're seeking freelance SEO Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who combine technical expertise ...
SEO Specialist
Austin, TX · On-site
We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...
SEO Specialist
Austin, TX · On-site
We are seeking a highly analytical and hands-on Technical SEO Specialist to join our growth marketing team in Austin, TX. In this role, you will lead the architecture, technical health, and organic ...
Associate Seo Director information
What does an Associate SEO Director do?
How does an Associate SEO Director typically collaborate with cross-functional teams to drive SEO success?
What are the key skills and qualifications needed to thrive as an Associate SEO Director, and why are they important?
What is the difference between Associate Seo Director vs SEO Manager?
| Aspect | Associate SEO Director | SEO Manager |
|---|---|---|
| Responsibilities | Oversees SEO strategy, manages teams, and aligns with business goals | Executes SEO tactics, manages campaigns, and reports on performance |
| Required Skills | Advanced SEO knowledge, leadership, strategic planning | Strong SEO skills, campaign management, analytics |
| Experience | Typically 5+ years, leadership experience | 3-5 years, hands-on SEO experience |
| Work Environment | Collaborative, strategic, often in marketing or digital teams | Operational, tactical, often in marketing teams |
The Associate SEO Director focuses on strategic leadership and team management, while the SEO Manager handles day-to-day campaign execution. Both roles require strong SEO expertise, but the Associate SEO Director typically has more experience and a broader strategic scope.
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Associate Director, SEO (Generative Engine Optimization)
Dallas, TX • On-site
Full-time
Posted 4 days ago
Job description
Associate Director, SEO (Generative Engine Optimization)
As the Associate Director, SEO, you will help deliver cutting-edge, high-quality search and generative engine optimization (GEO) work that is customized to specific goals. Working within our Discoverability group in support of a major enterprise client, the focus will be to drive brand visibility inside AI-generated answers as well as traditional search results, using the client's brand visibility platform. The ability to manage multiple workstreams across products, sub-brands, languages and markets in a complex enterprise environment will be critical to the success of this role. This includes facilitating strategy workshops, building and expanding prompt sets, briefing content gaps, and running the post-launch optimization loop to ensure VML delivers a holistic, inclusive approach for all client needs.
What you'll do
Workshop facilitation. Lead structured strategy sessions with client marketing and product stakeholders to set categories, map content frameworks to their product and launch calendar, and produce an initial prompt set ready for import into the brand visibility platform. You must be comfortable running this both solo and as a co-facilitator alongside the client's own team.
Content gap briefing. Translate the content framework output into actionable content briefs the client's own team can execute, identifying what owned content already exists, what is missing, and what must be created for each product launch. You will need to write a brief engineered for LLM visibility, not just SEO hygiene.
Prompt strategy development and expansion. Build and structure prompt sets that scale, growing prompt depth across products, languages, sub-brands and markets over time. Apply the distinction between branded and unbranded prompt coverage, funnel mapping, and intent balance as defined by the content framework matrix.
Post-launch optimization loop management. Return after deployment to review uplift in the platform, refresh the prompt set, identify new gaps, and coach the client through an ongoing GEO optimization cadence. Success is measured by prompt list growth and CDN page activation, not deliverable count.
Product fluency and platform credibility. Complete hands-on work in the platform environment and the client's reference training sessions before any client-facing engagement. Be credible enough in the platform to facilitate a live in-session gap review with the client, and confident enough in GEO fundamentals to hold the room in a co-branded facilitation context without misrepresenting the tool's native capabilities.
Foundational SEO expertise. Bring expert-level understanding and application of technical, on-page, off-page, mobile, local, international and e-commerce SEO, and use it as the substrate for GEO recommendations. Common supporting deliverables include SEO and content audits, keyword and entity research, competitive analyses, technical SEO consultation, on-page optimization, content development workflow support, off-page asset optimization, and analysis and reporting.
Strategic leadership. Think beyond tactical execution to deliver high-level strategic recommendations for custom-tailored, best-in-class discoverability work, and develop and consult on efforts that provide tangible results against previously defined goals. Lead projects of all sizes and take an active role in growing the business within the engagement.
Category currency. Stay current on the latest SEO and GEO tooling, evolving LLM retrieval and citation behavior, reporting capabilities, and industry voices to help keep VML at the forefront. Proactively keep clients, client counterparts and internal VML teams informed on current trends and changes.
Cross-discipline collaboration. Work with Paid Search and Performance Content team members to support Discoverability initiatives and maximize overall impact. Maintain a solid understanding of holistic integrated media tactics alongside organic search, including paid search, social media, mobile marketing, PR and analytics, and be prepared to leverage these disciplines to benefit clients.
Who you are
- A strong facilitator who can run a room of senior marketing and product stakeholders, keep a working session on track, and leave with a usable output rather than a list of open questions
- Excellent presentation skills, including presentation building, storytelling and delivery
- Clear, confident and direct communication style
- Willing to make confident, educated judgment calls
- Careful and accurate when representing partner technology, and able to say what a platform does and does not do without overselling
- Dedicated to championing the vision of the practice and the agency
- Committed to exceptional client service with a relentless pursuit of successful and satisfied clients
- Flexible in the face of change, able to think on your feet and adapt quickly, which matters in a discipline where the underlying models and best practices shift month to month
- Eager to collaborate across disciplines for a more holistic approach to serving our clients' needs
- Values collaboration, continuous learning, organization, adaptability and self-motivation
What you'll need
- 6-8 years experience working in SEO, agency experience required
- Demonstrable GEO or AI-visibility experience, including prompt set design, LLM-oriented content briefing, or measurement of brand presence in AI-generated answers
- Experience facilitating client-facing workshops or strategy sessions with senior stakeholders
- Willingness and availability to complete hands-on demo environment work and the client's reference training before any client-facing engagement
- Hands-on experience with enterprise brand visibility platforms, like Profound, Peec, Adobe, etc. or the ability to reach working fluency in a demo environment quickly. You will use the client's platform for prompt set import, gap review and uplift reporting, including live in-session reviews with the client
- Experience with SEO tools such as SEMRush, Deepcrawl, STAT, Screaming Frog, MOZ, and comparable AI visibility tracking platforms, preferred
- Management and leadership experience with direct reports
- Strong client facing abilities, including comfort operating in co-branded settings alongside a partner's own team
About VML
Sourced by ZipRecruiter
Industry
Marketing
Company size
1,001 - 5,000 Employees
Headquarters location
Kansas City, MO, US
Year founded
1992