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Optimization Consultant Jobs (NOW HIRING)

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Optimization Consultant information

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$10

$49

$118

How much do optimization consultant jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for optimization consultant in the United States is $49.72, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $62.50 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an optimization consultant, and why are they important?

To thrive as an Optimization Consultant, you need a strong background in data analysis, process improvement methodologies (such as Lean or Six Sigma), and a relevant degree in engineering, business, or a related field. Familiarity with analytics software (like Excel, SQL, or Python), process mapping tools, and certifications such as Six Sigma Green Belt are typically required. Excellent problem-solving, communication, and stakeholder management skills help you effectively implement solutions and drive change. These skills are crucial for identifying inefficiencies, delivering measurable improvements, and ensuring sustainable client success.

What does an optimization consultant do?

An Optimization Consultant analyzes business processes, systems, or digital assets to identify inefficiencies and recommend improvements that maximize performance and outcomes. Their work often involves data analysis, process mapping, and implementing strategies to streamline operations, reduce costs, and increase revenue or productivity. Optimization Consultants work across various industries, tailoring their approach to the specific needs of each client. They may also assist with change management and measuring the impact of implemented solutions.

What are some common challenges faced by optimization consultants when implementing process improvements within organizations?

Optimization Consultants often encounter challenges such as resistance to change from employees, difficulty in gathering accurate data, and aligning recommendations with organizational goals. Navigating these challenges requires strong communication skills, a collaborative approach, and the ability to tailor solutions to the unique culture and processes of each client. Working closely with cross-functional teams and clearly demonstrating the value of proposed changes can help facilitate smoother implementation and long-term success.

What is the difference between Optimization Consultant vs Digital Marketing Specialist?

AspectOptimization ConsultantDigital Marketing Specialist
Required CredentialsBachelor's in marketing, business, or related fields; certifications like Google Analytics or SEO certificationsBachelor's in marketing, communications, or related fields; certifications like Google Ads, SEO, or social media marketing
Work EnvironmentConsulting firms, client sites, or remote; focus on process improvement and strategyIn-house or agency; focus on campaign execution and content creation
Employer & Industry UsageUsed across various industries to improve website performance and conversionsPrimarily in marketing agencies, e-commerce, and brands' marketing teams

While both roles focus on improving online performance, an Optimization Consultant primarily analyzes and enhances website or campaign strategies, whereas a Digital Marketing Specialist executes marketing campaigns and manages digital content. The roles often overlap but differ in focus and responsibilities.

What is an optimization consultant?

An optimization consultant is a professional who analyzes business processes, systems, or marketing strategies to improve efficiency, performance, and profitability. They often use data analysis, modeling tools, and industry best practices to recommend and implement improvements across various departments or functions.
More about Optimization Consultant jobs
What states have the most Optimization Consultant jobs? States with the most job openings for Optimization Consultant jobs include:
Infographic showing various Optimization Consultant job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $103,425 per year, or $49.7 per hour.

Channel Optimization Consultant

TransUnion

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, PTO

Re-posted 2 days ago


TransUnion rating

9.3

Company rating: 9.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz


Job description

TransUnion's Job Applicant Privacy Notice

Personal Information We Collect

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Team Overview

The Channel Optimization Consultant will drive the execution and optimization of integrated paid social and media campaigns across U.S. markets. This role focuses on delivering measurable outcomes including brand awareness, engagement, and lead generation. The ideal candidate brings expertise across B2B and B2C channels and leverages data-driven insights to optimize performance. This role will report directly to the Manager of Social Media. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

  • Monitor campaign performance, conduct in-depth analysis, and recommend optimizations to improve key marketing metrics.
  • Develop and deliver performance reports, translating campaign data into clear insights and actionable recommendations for stakeholders.
  • Partner with cross-functional teams to align paid, owned, and earned media strategies with U.S. and global marketing objectives.
  • Apply best practices and innovative approaches to optimize full-funnel performance across platforms, including LinkedIn, Meta, YouTube, and Demandbase.
  • Support campaign operations and process improvements, including tracking frameworks, reporting methodologies, and onsite execution for key events; leverage tools such as Sprinklr, Eloqua, and ABM platforms.

Required Knowledge and Experiences

  • 4+ years of experience managing paid social and paid media campaigns in a B2B, B2C, or agency environment; bachelor's degree in marketing, business, or related field (or equivalent experience).
  • Proven expertise across platforms including LinkedIn, Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), Reddit, and ABM tools such as Demandbase.
  • Strong ability to analyze campaign performance, identify trends, and translate insights into actionable optimizations.
  • Deep understanding of audience segmentation, targeting strategies, bidding models, full-funnel media planning, and campaign tracking (UTMs, pixels, attribution).
  • Demonstrated success managing budgets, pacing, and ROI, with strong communication, organization, and proficiency in Excel in a fast-paced environment.

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Benefits that support every part of your life:

At TransUnion, we design benefits to help youfeel well, do well, and plan well-from day one.

For Your Health: Enjoyday-one eligibilityfor medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection: We've got your back withcompanypaid basic life and AD&D, optionalvoluntary life and AD&Dfor you and your family, andshort and longterm disability. You can also opt into alegal plan,pet insurance, andtravel accident coverage.

For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support, we're here for every chapter. AccessDependent Care FSA for possibility of an employer match, a complimentaryCare@Workmembership, andup to 12 weeks of paid parental leavewith eligibility for a thoughtful, gradual return.

For Your Future: Build toward what's next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resources,career coaching, and optionallongterm care insuranceto plan confidently.

For You: Grow and recharge withtuition reimbursement,flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employeediscounts,charitable gift matching, andpaid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access24/7 supportincluding professionaltherapy,coaching, and emotional wellbeing programs alongside guided meditation and resources that supportphysical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion's Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position.

Pay Scale Information:The U.S. base salary range for this position is $72,300.00 - $105,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver's seat of their professional development- while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that's why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good - you'll work with great people, pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

Consultant, Marketing

Company:

TransUnion LLC

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