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Optical Business Development Manager Jobs in Michigan

Lift Solutions

Business Development Manager

Portage, MI · On-site

We are hiring Business Development Manager in Kalamazoo, Grand Rapids, and Northern Indiana to drive sales growth and expand market share. Duties & Responsibilities * Conduct targeted prospecting to ...

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Optical Business Development Manager information

What does an optical business development manager do?

An Optical Business Development Manager is responsible for identifying and pursuing new business opportunities within the optical industry, such as eyewear, lenses, and optical equipment. They build relationships with clients, develop sales strategies, and work closely with marketing and product teams to grow the company's presence in the market. Additionally, they analyze market trends, negotiate contracts, and ensure customer satisfaction to drive revenue growth. This role requires strong communication, sales, and industry knowledge.

How does an optical business development manager typically collaborate with technical and sales teams to drive business growth?

An Optical Business Development Manager frequently works cross-functionally with both technical and sales teams to identify new market opportunities and tailor solutions to client needs. They often act as a bridge, translating customer requirements into actionable insights for product development and ensuring the sales team is equipped with the latest technical information. Regular meetings, joint client visits, and strategy sessions are common, fostering a collaborative environment where feedback and expertise are shared. This teamwork is essential for aligning business goals with technical capabilities and delivering value to clients.

What are the key skills and qualifications needed to thrive as an optical business development manager, and why are they important?

To thrive as an Optical Business Development Manager, you need strong sales expertise, market analysis skills, and a background in optics or related technology, often supported by a degree in business or engineering. Familiarity with CRM platforms, sales analytics tools, and knowledge of optical products or solutions is typically required. Excellent relationship-building, negotiation, and strategic communication skills help drive partnerships and secure new business. These competencies are crucial for identifying market opportunities, building client trust, and achieving revenue growth in the competitive optical industry.

What is the difference between Optical Business Development Manager vs Optical Sales Representative?

AspectOptical Business Development ManagerOptical Sales Representative
Primary FocusStrategic growth, partnership development, market expansionCustomer engagement, product sales, client relationship management
Required CredentialsTypically a degree in business, marketing, or related field; industry experienceSales experience, knowledge of optical products; often less formal education required
Work EnvironmentOffice-based, meetings with partners, strategic planningFieldwork, client visits, retail or clinical settings
Employer & Industry UsageOptical companies, distributors, healthcare providersOptical retail stores, clinics, sales agencies

The Optical Business Development Manager focuses on strategic growth and building partnerships within the optical industry, while the Optical Sales Representative concentrates on direct sales and customer relationships. Both roles are essential but differ in scope, responsibilities, and work environment.

What are popular job titles related to Optical Business Development Manager jobs in Michigan?

For Optical Business Development Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Optical Business Development Manager jobs in Michigan look for?

The top searched job categories for Optical Business Development Manager jobs in Michigan are:

What cities in Michigan are hiring for Optical Business Development Manager jobs?

Cities in Michigan with the most Optical Business Development Manager job openings:

Optical Business Development Manager jobs near you
Infographic showing various Optical Business Development Manager job openings in Michigan as of July 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution.

Business Development Manager

Lift Solutions Holdings

Grand Rapids, MI • On-site

Full-time

Re-posted 6 days ago

Job description

Position Summary

Looking to advance your career with a company that values skills? Lift Solutions has an opportunity for you. Lift Solutions provides end-to-end industrial lifting solutions. We offer OSHA compliance inspections, crane equipment, aftermarket services and parts for overhead cranes and other lifting equipment. Lift Solutions is committed to driving progress and efficiency. Our dedication to excellence and customer satisfaction ensures that every industry benefits from our expertise, state-of-the-art technology, and unwavering commitment to sustainability and safety. We are hiring Business Development Manager in Kalamazoo, Grand Rapids, and Northern Indiana to drive sales growth and expand market share.

Duties & Responsibilities

  • Conduct targeted prospecting to identity clients, leveraging a variety of tolls such as LinkedIn, cold calling, email campaigns, and industry databases.
  • Develop and maintain a pipeline of potential clients and opportunities to ensure continuous sales growth.
  • Conduct sales calls and virtual meetings with prospective clients to present the company's products or services, answer inquiries, and understand their needs.
  • Develop customized proposals and sales presentations to meet the specific needs of prospective clients.
  • Achieve monthly, quarterly, and annual sales targets through inside sales and business development activities.
  • Build and nurture long-term relationships with new and existing clients through consistent follow-up, communication, and a consultative approach.
  • Understand the client’s business needs and align the company’s solutions to address those needs effectively.
  • Stay informed about market trends, competitor offerings, and emerging business opportunities.
  • Analyze competitors’ strategies and adapt tactics to differentiate the company’s offerings.
  • Provide feedback on customer needs, market conditions, and competitive landscape to help optimize sales strategies.
  • Maintain accurate records of all sales activities, opportunities, and customer interactions.
  • Provide regular reports on sales activities, lead generation, and conversion rates to senior management.
  • Monitor key performance indicators (KPIs) and implement strategies to improve performance.

Education & Qualifications

  • Bachelor’s degree in business, Marketing, or related field (preferred).
  • 3+ years of experience in business development, sales, or inside sales, preferably in Overhead Cranes.
  • Proven track record of generating and closing sales, meeting or exceeding sales targets.
  • Strong communication skills (both verbal and written) and the ability to present complex solutions clearly.
  • Ability to work independently and manage multiple priorities effectively.
  • Strong organizational and time management skills.
  • Positive attitude with a strong drive to succeed in a fast-paced environment.

Physical Ability Requirements

  • Ability to sit or stand for prolonged periods of time.
  • Ability to be mobile throughout facility to communicate with other departments.
  • Ability to use a computer keyboard, computer monitor, and telephone for extended periods of time.