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Online Marketing Associate Jobs in Rochester, NY

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team.

Five Starinvest

Growth Marketing Manager

Rochester, NY · On-site

$75 - $100/hr

As well as ensure all tracking (online and traditional) is put into place so campaigns can be ... Associate Degree in Marketing, Communications or related field * Prior Experience: 10+ years of ...

New

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

As well as ensure all tracking (online and traditional) is put into place so campaigns can be ... Associate Degree in Marketing, Communications or related field * Prior Experience: 10+ years of ...

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY · On-site

$39K - $49K/yr

Join a dynamic Marketing and Advertising Firm that is taking the U.S. by storm. Virgin Empire, Inc. is a sales and marketing firm with a new Grand Opening in Rochester, NY. We specialize in taking a ...

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY

$39K - $49K/yr

Join a dynamic Marketing and Advertising Firm that is taking the U.S. by storm. Virgin Empire, Inc. is a sales and marketing firm with a new Grand Opening in Rochester, NY. We specialize in taking a ...

CDS Monarch, Inc.

Advancement Associate

Webster, NY · On-site

$55K - $65K/yr

Manage online giving platforms, social fundraising tools, and workplace campaigns. * Develop peer ... Partner with Marketing to align messaging for appeals and donor communications. * Support event ...

Alphabe Insight Inc

Marketing Assistant

Rochester, NY · On-site

$39K - $49K/yr

Company Description About Us At Alphabe Insight , we believe that great marketing begins with great ideas - and even greater execution. Based in Rochester, NY, we are a forward-thinking firm ...

Alphabe Insight Inc

Marketing Coordinator

Rochester, NY · On-site

$59K - $64K/yr

The Marketing Coordinator will play a key role in supporting the planning, execution, and coordination of marketing projects across multiple channels. This position is ideal for someone who is highly ...

Morgan Stanley

Associate Market Manager

Rochester, NY

$150K - $160K/yr

The Associate Market Manager plays a key role in the overall management of all aspects of the ... Assists Market Executive in driving corporate marketing initiatives to help increase market share ...

Morgan Stanley

Associate Market Manager

Rochester, NY · On-site

$150K - $160K/yr

The Associate Market Manager plays a key role in the overall management of all aspects of the ... Assists Market Executive in driving corporate marketing initiatives to help increase market share ...

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All JobsOnline Marketing Associate JobsOnline Marketing Associate Jobs in Rochester, NY

Online Marketing Associate information

See Rochester, NY salary details

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$72K

How much do online marketing associate jobs pay per year?

As of Aug 21, 2026, the average yearly pay for online marketing associate in Rochester, NY is $50,030.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,400.00 and $57,200.00 per year, depending on experience, location, and employer.

What does an online marketing associate do?

An Online Marketing Associate is responsible for supporting digital marketing campaigns and initiatives. Their tasks often include managing social media accounts, creating and scheduling content, performing market research, and analyzing campaign performance data. They help optimize online advertising efforts, track key metrics, and collaborate with other marketing team members to enhance brand visibility. This role requires strong communication skills, attention to detail, and a good understanding of digital marketing tools and trends.

What are the key skills and qualifications needed to thrive as an online marketing associate?

To thrive as an Online Marketing Associate, you need a solid understanding of digital marketing principles, data analysis, and content creation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, and email marketing systems is typically required. Strong written communication, creativity, and adaptability help you stand out in this fast-evolving field. These skills are crucial for effectively reaching target audiences, measuring campaign performance, and driving business growth online.

How does an online marketing associate typically collaborate with other departments to execute successful campaigns?

As an Online Marketing Associate, you'll work closely with teams such as content, design, sales, and analytics to coordinate and launch digital campaigns. For example, you might partner with the design team to create engaging visuals, liaise with content creators for blog posts or email copy, and consult with analytics specialists to monitor campaign performance. This cross-functional collaboration ensures that messaging is consistent, on brand, and optimized for the best results. Effective communication and project management are essential skills for navigating these collaborative efforts.

What is the difference between Online Marketing Associate vs Digital Marketing Coordinator?

AspectOnline Marketing AssociateDigital Marketing Coordinator
Required CredentialsAssociate's degree in marketing, communications, or related field; some roles may prefer certifications in digital marketingBachelor's degree in marketing, communications, or related field; certifications like Google Analytics are common
Work EnvironmentOffice setting, often part of marketing teams, working on online campaigns and contentOffice-based, coordinating digital campaigns, analyzing data, and managing online channels
Employer & Industry UsageUsed across retail, tech, and service industries; entry to mid-level rolesCommon in advertising agencies, corporate marketing departments, and e-commerce companies

The Online Marketing Associate and Digital Marketing Coordinator roles share similar educational backgrounds and work environments, focusing on online campaigns. However, the Coordinator often has more responsibilities in campaign management and data analysis, typically requiring more experience or a higher level of certification.

How do I get into an online marketing associate career?

To start a career as an online marketing associate, gaining a bachelor's degree in marketing, communications, or a related field is common. Developing skills in digital marketing tools, such as Google Analytics and social media platforms, and obtaining certifications like Google Ads can improve job prospects. Entry-level roles often require strong communication skills and familiarity with online advertising strategies.

What are the most commonly searched types of Online Marketing jobs in Rochester, NY?

The most popular types of Online Marketing jobs in Rochester, NY are:

What are popular job titles related to Online Marketing Associate jobs in Rochester, NY?

For Online Marketing Associate jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Online Marketing Associate jobs in Rochester, NY look for?

The top searched job categories for Online Marketing Associate jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Online Marketing Associate jobs?

Cities near Rochester, NY with the most Online Marketing Associate job openings:

Online Marketing Associate jobs near you

Digital Marketing Manager

CEIPAL

Rochester, NY

$60K - $80K/yr

Full-time

Medical, Retirement

Re-posted 26 days ago

Job description

 As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

●      The Industry’s top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company’s Chief Marketing Officer and will be at the forefront of CEIPAL’s efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor’s campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

●      Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

●      Oversee and manage the company’s digital marketing efforts

●      Drive execution of the digital marketing strategy, including budget, channels, and reporting

●      Research, discover, test, and optimize new online marketing channels and campaigns

●      Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

●      Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

●       5+ years of online marketing demand generation experience

●       An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

●       An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies

●       Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

●       A solid understanding of technical, on-, and off-page SEO strategies

●       Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

●       Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

●       Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

●       Team player who excels at cross-group collaboration and problem solving

●       A passion for data, analysis, and statistics

●       Master’s degree in mathematics, statistics, or computer science

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.

Some key stats about the business:
● Serving ~20,000 recruiters a day across the globe
● Supporting ~60,000 employees.
● With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
● 120 Employees globally & growing at a rapid pace.
● Well capitalized with funding from multiple, reputed PE firms across North America