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Online Advertising Jobs in Reston, VA (NOW HIRING)

617MediaGroup

Vice President

Washington, DC · On-site

$110K/yr

Skilled in digital organizing and communications with familiarity in online advertising, mobile strategy, and web design. * Possess knowledge of digital platforms and analytics to further client and ...

Posted today

617MediaGroup

Vice President

Washington, DC · On-site

$110K/yr

Skilled in digital organizing and communications with familiarity in online advertising, mobile strategy, and web design. * Possess knowledge of digital platforms and analytics to further client and ...

Posted today

617MediaGroup

Vice President

Washington, DC · On-site +1

$110K/yr

Skilled in digital organizing and communications with familiarity in online advertising, mobile strategy, and web design. * Possess knowledge of digital platforms and analytics to further client and ...

Nestle

Advertising Campaign Strategist.

Arlington, VA · On-site

Position Summary The Advertising Campaign Strategist is responsible for leading the development and execution of brand and campaign strategies that drive brand equity, cultural relevance, and ...

617MediaGroup

Senior Vice President

Washington, DC · On-site +1

$129K/yr

Skilled in digital organizing and communications with familiarity in online advertising, mobile strategy, and web design * Posses knowledge of digital platforms and analytics to further client and ...

Amazon

Privacy Counsel, Privacy Legal

Arlington, VA · On-site

As a subject-matter expert on the Central Privacy Legal team, you'll help chart the company's long-term strategy for handling customer information across retail operations, online advertising ...

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Showing results 21-40

All JobsOnline Advertising JobsOnline Advertising Jobs in Reston, VA

Online Advertising information

See Reston, VA salary details

$66.6K

$70.2K

$72.8K

How much do online advertising jobs pay per year?

As of Aug 12, 2026, the average yearly pay for online advertising in Reston, VA is $70,223.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,700.00 and $71,800.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in online advertising, and how can they be addressed?

One of the main challenges in online advertising is keeping up with rapidly changing digital platforms and algorithms, which can impact campaign performance. Additionally, balancing creative messaging with data-driven targeting requires ongoing collaboration between creative and analytical team members. Professionals can address these challenges by staying informed through continuous learning, leveraging analytics tools to measure effectiveness, and fostering strong communication within cross-functional teams. Adapting quickly and being open to testing new strategies are also key to long-term success.

What is online advertising?

Online advertising refers to the use of the internet to deliver promotional marketing messages to consumers. It includes various formats such as display ads, search engine marketing, social media advertising, video ads, and email marketing. Businesses use online advertising to target specific audiences, increase brand awareness, and drive sales or website traffic. The effectiveness of online advertising can be measured through metrics like clicks, impressions, and conversions.

What are the key skills and qualifications needed to thrive in online advertising, and why are they important?

To thrive in Online Advertising, you need a strong grasp of digital marketing principles, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics or SEMrush is typically required, with certifications like Google Ads Certification being advantageous. Creativity, adaptability, and strong communication skills help professionals develop compelling ad content and respond effectively to changing trends. These skills are crucial for optimizing ad performance, maximizing ROI, and staying competitive in the dynamic digital landscape.

What is the difference between Online Advertising vs Digital Marketing Specialist?

AspectOnline AdvertisingDigital Marketing Specialist
CredentialsTypically requires marketing or advertising certifications, familiarity with ad platformsRequires broader marketing knowledge, certifications in digital tools, analytics
Work EnvironmentPrimarily digital, focused on ad campaigns, platforms like Google Ads, Facebook AdsMore diverse, includes content creation, SEO, social media, analytics
Employer & Industry UsageUsed across advertising agencies, marketing teams, e-commerceFound in marketing departments, agencies, startups, larger corporations
Search & Comparison IntentOften compared for specialization in paid campaignsBroader role encompassing overall digital marketing strategies

Online Advertising focuses specifically on creating and managing paid ad campaigns across digital platforms. Digital Marketing Specialists have a broader scope, including content, SEO, social media, and analytics, often integrating online advertising into a comprehensive marketing strategy.

What are the most commonly searched types of Advertising jobs in Reston, VA? The most popular types of Advertising jobs in Reston, VA are:
What cities near Reston, VA are hiring for Online Advertising jobs? Cities near Reston, VA with the most Online Advertising job openings:
Online Advertising jobs near you
Infographic showing various Online Advertising job openings in Reston, VA as of August 2026, with employment types broken down into 62% Full Time, 34% Part Time, 1% Temporary, and 3% Contract. Highlights an 80% Physical, 1% Hybrid, and 19% Remote job distribution, with an average salary of $70,223 per year, or $33.8 per hour.

Digital Associate (On Site - Washington, DC)

Rational 360

Washington, DC • On-site

Full-time

Re-posted 23 days ago

Job description

Rational 360 is hiring a talented, detail-obsessed Digital Associate with a knack for digital marketing and advertising to join its quickly growing digital team in its DC office. The ideal candidate will work directly with clients and internal teams to implement carefully planned digital and content strategies. The ideal candidate will have experience working with social media strategy and creative content, social media advertising and analytics, and working with clients to help them achieve their goals.

About Rational 360

Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact.

With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.

What You'll Be Doing

  • Managing internal and client relationships for digital marketing campaigns
  • Customizing digital and social media strategies to use the best tactics based on client business goals
  • Analyzing emerging and ongoing social and digital conversations, and strategically advising clients on emerging digital strategies and future campaigns
  • Running day-to-day operations of digital and social media campaigns, including community management, creative execution and social advertising

Requirements

  • 0-2 years of communications, digital, or political experience
  • Strong attention to detail, with the ability to handle multiple projects simultaneously
  • Familiarity with the professional use of digital media channels
  • Strong professional working knowledge of Facebook, Twitter, LinkedIn, YouTube, Pinterest, Wordpress, SEO, etc.
  • Basic knowledge of HTML and CSS, as well as CMS platforms such as Drupal and WordPress
  • Working knowledge of social analytics tools (e.g. Crimson Hexagon, Radian6, Brandwatch, Sysomos, etc.)
  • Problem-solving and creativity skills in the context of the Internet, its online tools and potential media that can be reached via the web
  • Familiarity with online advertising tools, including Facebook Ads, Google AdWords and other networks
  • Excellent leadership, organizational, time management, multi-tasking and problem-solving skills
  • Excellent written and verbal communication skills
  • Bachelor's Degree

Benefits

Why Join Rational 360?

  • Collaborative, mission-driven team environment
  • Exposure to high-impact work across public affairs, communications, and digital
  • Competitive compensation and benefits
  • Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in-person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Salary range for this role is 60,000 to 65,500 USD annually.

This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.

Rational 360 is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.