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Offline Media Jobs in Raleigh, NC (NOW HIRING)

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Offline Media information

See Raleigh, NC salary details

$54.9K

$116.8K

$125.4K

How much do offline media jobs pay per year?

As of Jul 19, 2026, the average yearly pay for offline media in Raleigh, NC is $116,808.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,600.00 and $124,400.00 per year, depending on experience, location, and employer.

What are the typical daily responsibilities of someone working in Offline Media?

Professionals in Offline Media spend their days planning, negotiating, and managing advertising campaigns across traditional platforms such as TV, radio, print, and outdoor media. They work closely with clients to understand campaign objectives, select the most effective channels, and coordinate with media vendors to secure ad placements. Monitoring campaign performance, managing budgets, and reporting on results are also key parts of the role. The position often involves collaborating with creative teams, sales departments, and analytics specialists to ensure cohesive brand messaging and optimal campaign outcomes.

Why is Gen Z struggling to get jobs?

Gen Z faces challenges in securing offline media jobs due to limited work experience, high competition, and a preference for digital skills over traditional media roles. Developing relevant skills such as content creation, social media management, and certifications can improve employment prospects in this field.

What jobs will no longer exist in 2030?

Offline media jobs, such as print newspaper reporters, traditional billboard advertising roles, and physical media distribution positions, are expected to decline significantly by 2030 due to digital transformation and automation. Many roles involving manual distribution, printing, and physical media management may become obsolete as digital platforms and AI-driven tools take over these functions.

What are the key skills and qualifications needed to thrive in the Offline Media position, and why are they important?

To thrive in an Offline Media role, you need a strong understanding of traditional advertising channels like print, radio, and television, together with a background in marketing, communications, or a related field. Familiarity with media planning and buying platforms, campaign analytics tools, and possibly certifications in media planning are valuable assets. Excellent negotiation, relationship-building, and project management skills set top candidates apart. These capabilities are crucial for effectively placing and optimizing campaigns, maximizing return on investment, and collaborating with both clients and vendors in the fast-paced offline media landscape.

What is the highest paying media job?

In offline media, senior roles such as Media Director or Media Agency Executive tend to have the highest salaries, often exceeding six figures annually. These positions require extensive experience, strategic planning skills, and often involve managing large campaigns and budgets.

What careers are possible in media?

Careers in media include roles such as offline media planner, media buyer, and media coordinator, focusing on planning and purchasing advertising space in print, radio, or outdoor platforms. These roles often require skills in communication, negotiation, and understanding of target audiences, with some positions needing certifications or experience in marketing or advertising. Opportunities exist in advertising agencies, media companies, and corporate marketing departments.

What is an Offline Media job?

An Offline Media job involves planning, buying, and managing advertising in traditional media channels such as television, radio, print, and out-of-home (OOH) placements. Professionals in this role analyze audience demographics, negotiate ad placements, and track the effectiveness of campaigns. They work closely with marketing teams to ensure that offline media strategies align with broader business goals. This role requires strong analytical skills, industry knowledge, and negotiation abilities.

What are popular job titles related to Offline Media jobs in Raleigh, NC? For Offline Media jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Offline Media jobs in Raleigh, NC look for? The top searched job categories for Offline Media jobs in Raleigh, NC are:
Offline Media jobs near you
Infographic showing various Offline Media job openings in Raleigh, NC as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% Hybrid job distribution, with an average salary of $116,808 per year, or $56.2 per hour.
Senior Financial Analyst, Marketing Finance

Senior Financial Analyst, Marketing Finance

Advance Auto Parts, Inc.

Raleigh, NC • On-site

$83K - $103K/yr

Full-time

Re-posted 10 days ago

Job description

Job Description
We are looking for a Senior Financial Analyst to be the finance business partner for the team responsible for driving DIY and E-Comm channel business - owning budgets and forecasts, building actionable performance insights, and connecting marketing spend to financial and operational outcomes (In Store and Online traffic, revenue, margin, OI). Our goal with this role is to create an FP&A team that acts as strategic advisors-linking plans to growth, sharpening forecasts, and driving cross-functional decisions in marketing where measurement rigor and budget agility unlock outsized ROI.
The ideal candidate brings strong financial modeling, experience in marketing ROI measurement (e.g., Media Mix Modeling [MMM] and incrementality), and the ability to translate findings into clear recommendations for the VP of Marketing, VP of Finance, and Chief Merchandising Officer (CMO). You are viewed as a dependable thought partner who raises the quality of thinking, communication, and execution around you.
What You'll Do (Key Responsibilities);
Planning & Forecasting
  • Lead the period results reviews/outlooks, quarterly forecasts, and annual operating plan (top-down targets and bottom-up channel/program plans), aligning spend to company priorities.
  • Own variance analysis (actuals vs. plan). Deep dive expense and journal entry detail to uncover expense drivers and provide variance explanations to Director level, organizational owners. Synthesize drivers (volume, mix, price/promo, media efficiency) and recommend corrective actions.
  • Build scenario models (e.g. spend reallocation, price/promo sensitivity, traffic volume to conversion) to guide operating expense investment tradeoffs under uncertainty.

Performance Measurement & ROI
  • Establish a marketing measurement framework that triangulates MMM for strategic allocation to improve channel optimization, and incrementality testing for sales lift; maintain a consistent "single source of truth" for executive decisions.
  • Partner with Data Analytics and Decision Support team to quantify ROI across channels (search, digital, offline, brand/upper-funnel) and codify short- vs. long-term effects in dashboards and QBRs.
  • Translate channel metrics into finance-relevant KPIs (incremental revenue, contribution margin, payback), standardizing reporting for Executive and board materials.
  • Define, monitor, and improve customer acquisition cost and lifetime value (CAC/LTV), and the LTV:CAC ratio by segment and channel; advise on establishing baseline measures and targeted goals for improvement.

Cross-Functional Business Partnering
  • Serve as the finance lead with the CMO's Marketing organization-aligning on goals, agreeing on performance metrics, and creating a regular cadence of joint planning and reviews to tighten the CMO-CFO linkage.
  • Advise on pricing/promo, media mix, and funnel conversion levers that maximize profitable growth (in partnership with Store Ops and Merchandising).
  • Drive process and tooling improvements (e.g., connected data, automated dashboards in Power BI; ERP/marketing data integration) to elevate speed-to-insight.

Governance & Compliance
  • Ensure expense stewardship, accrual accuracy, and audit readiness/support; maintain documentation for assumptions, models, and measurement methods (e.g., MMM assumptions, test designs).

What You'll Bring (Qualifications);
Required
  • Bachelor's in Finance, Accounting, Economics, or related field; 3-5+ years in FP&A or corporate finance with direct marketing/GTM support.
  • Advanced financial modeling (Excel) and proficiency with BI tools (Power BI/Tableau); working knowledge of using SQL (in Snowflake preferably) and ERP/CRM data structures.
  • Demonstrated experience linking marketing metrics to financial outcomes (CAC, LTV, ROI/ROAS, payback) and presenting insights to senior leadership.
  • Familiarity with marketing measurement approaches (MMM and incrementality testing) and their use cases/limitations.
  • Strong communication and stakeholder management; ability to frame recommendations in clear, decision-oriented narratives.

Preferred
  • MBA, FPAC, CPA or CFA (or in progress).
  • Fluency with marketing data (ad platforms, web analytics, marketing automation, Salesforce) and traffic (in store and online) forecasting.
  • Hands-on experience supporting brand + demand portfolios and full-funnel measurement (upper-funnel brand building through lower-funnel conversion).
  • Experience with MMM platforms or partnerships (agency or in-house) and comfort interpreting model outputs and budget scenarios.
  • Hands on knowledge of Test vs Control measurement tools like APT.

#LI-GG1
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws.
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https://jobs.advanceautoparts.com/us/en/disclosures
Advance Auto Parts logo

About Advance Auto Parts

Sourced by ZipRecruiter

At Advance Auto Parts we have a passion for YES. Each day we are motivated by a passion to help our Customers. We have a commitment to advance the lives of our fellow Team Members, Customers, and the Communities where we live and work.

Industry

Motor vehicle and motor vehicle parts wholesalers, retail, internet and it and elementary and secondary schools

Company size

10,000+ Employees

Headquarters location

Raleigh, NC, US

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