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Offline Media Jobs in Raleigh, NC (NOW HIRING)

Offline Media information

See Raleigh, NC salary details

$54.9K

$116.8K

$125.4K

How much do offline media jobs pay per year?

As of Aug 10, 2026, the average yearly pay for offline media in Raleigh, NC is $116,808.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,600.00 and $124,400.00 per year, depending on experience, location, and employer.

What are the typical daily responsibilities of someone working in offline media?

Professionals in Offline Media spend their days planning, negotiating, and managing advertising campaigns across traditional platforms such as TV, radio, print, and outdoor media. They work closely with clients to understand campaign objectives, select the most effective channels, and coordinate with media vendors to secure ad placements. Monitoring campaign performance, managing budgets, and reporting on results are also key parts of the role. The position often involves collaborating with creative teams, sales departments, and analytics specialists to ensure cohesive brand messaging and optimal campaign outcomes.

What are the key skills and qualifications needed to thrive in the offline media position, and why are they important?

To thrive in an Offline Media role, you need a strong understanding of traditional advertising channels like print, radio, and television, together with a background in marketing, communications, or a related field. Familiarity with media planning and buying platforms, campaign analytics tools, and possibly certifications in media planning are valuable assets. Excellent negotiation, relationship-building, and project management skills set top candidates apart. These capabilities are crucial for effectively placing and optimizing campaigns, maximizing return on investment, and collaborating with both clients and vendors in the fast-paced offline media landscape.

What is an offline media?

An Offline Media job involves planning, buying, and managing advertising in traditional media channels such as television, radio, print, and out-of-home (OOH) placements. Professionals in this role analyze audience demographics, negotiate ad placements, and track the effectiveness of campaigns. They work closely with marketing teams to ensure that offline media strategies align with broader business goals. This role requires strong analytical skills, industry knowledge, and negotiation abilities.

Infographic showing various Offline Media job openings in Raleigh, NC as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Hybrid job distribution, with an average salary of $116,808 per year, or $56.2 per hour.

$150K - $180K/yr

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Syneos Health rating

8.1

Company rating: 8.1 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

38th of 86 rated pharmaceutical


Job description

Description

The VP - Media Strategy, is a leadership role within the Syneos Health Integrated Media Team responsible for development and implementation of omnichannel integrated pharmaceutical media campaigns. The position is responsible for planning and communicating advanced omnichannel media strategy to clients of Syneos Health. The ideal candidate will exhibit proven success managing complex multimedia campaigns within the pharma/healthcare space while exhibiting a detailed understanding of the negotiation and implementation needed to extract maximum impact from any proposed strategic approach.

This position will have a prominent client facing role and require excellent presentation and explanatory skills. The applicant will assist in the development and ensure accuracy of execution while delivering class leading programs that align and accomplish our client's goals and objectives. This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex media topics in a way that is understandable for someone with little to no marketing and media experience.

Passion for excellent optimization is a must - the ideal candidate will relish leading our clients and recommending improvements and solutions to existing campaigns while helping to craft strategy for new initiatives. The candidate will act as the caretaker for our clients' media investments and as such will personally push to ensure maximum flexibility in how media dollars are deployed and optimized. Flawless execution is expected. The VP - Media Strategy will be responsible for growing the team and ensuring a positive proactive culture of training, onboarding, and internal advancement is in place.

The candidate should have experience in the following areas:

  • Experience: Minimum 12 years' experience leading, executing, and planning strategic integrated media campaigns.
  • Leadership: You will be expected to manage a growing global team while providing input on the optimal structure and vision for the group.
  • Strategy/Planning & Presentation Development: You will be expected to craft and lead the design of complex strategic media campaigns while communicating the approach to clients and internal stakeholders alike
  • New Business: Have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.
  • Client Management: You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
  • Execution/Campaign & Project Management: You should have experience managing and optimizing omnichannel integrated media campaigns across all major channels, both offline and digital, with particular emphasis on seeking strategic innovation and optimizing to achieve superior performance. Heavy TV experience is required (both CTV and Linear)
  • Travel: Candidates should be free to travel as-needed to support the business
  • Additional Experience: Experience in pharma or healthcare is valuable

The annual base salary for this position ranges from $150,000 to $180,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.


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