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Nursing Marketing information

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$13

$32

$56

How much do nursing marketing jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for nursing marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is nursing marketing?

Nursing marketing refers to the strategies and activities used to promote nursing services, facilities, or programs to patients, healthcare professionals, and the community. This field combines marketing principles with healthcare knowledge to attract patients, recruit nursing staff, and enhance the reputation of healthcare organizations. Nursing marketers may use digital campaigns, community outreach, and educational events to showcase the benefits and quality of nursing care. Their work helps ensure that healthcare providers connect effectively with those who need their services.

What are the key skills and qualifications needed to thrive as a nursing marketing professional?

To excel in Nursing Marketing, you need a blend of healthcare knowledge, marketing expertise, and a relevant degree in nursing, marketing, or a related field. Familiarity with digital marketing platforms, CRM systems, and healthcare compliance regulations is typically required, along with certifications like Certified Healthcare Marketing Professional (CHMP) being advantageous. Strong communication, creativity, and relationship-building abilities help distinguish top performers in this field. These skills are vital for effectively promoting healthcare services, engaging target audiences, and ensuring compliance within the regulated healthcare industry.

How does a nursing marketing professional typically collaborate with healthcare providers and administrative staff?

Nursing Marketing professionals often work closely with both healthcare providers and administrative teams to align marketing strategies with the facility's clinical services and patient care goals. They coordinate with nurses and clinicians to accurately communicate service offerings and patient benefits, while also working with administrators to ensure marketing campaigns are compliant with healthcare regulations. This collaboration not only helps create effective messaging but also ensures that marketing efforts support both patient acquisition and retention. Regular meetings and cross-departmental projects are common, making strong communication and teamwork skills essential for success in this role.

What is the difference between Nursing Marketing vs Medical Sales Representative?

AspectNursing MarketingMedical Sales Representative
Required CredentialsBackground in nursing or healthcare, marketing knowledgeSales experience, healthcare product knowledge, often no nursing degree needed
Work EnvironmentHealthcare facilities, marketing departments, trade showsHospitals, clinics, client offices, trade shows
Employer & Industry UsageHospitals, healthcare organizations, medical marketing firmsMedical device companies, pharmaceutical firms, healthcare product suppliers

While both roles involve healthcare and client interaction, Nursing Marketing focuses on promoting healthcare services and products within medical settings, leveraging nursing expertise. Medical Sales Representatives primarily sell medical devices or pharmaceuticals directly to healthcare providers, emphasizing sales skills and product knowledge. Understanding these differences helps professionals choose the right career path or job focus within the healthcare industry.

More about Nursing Marketing jobs
What cities are hiring for Nursing Marketing jobs? Cities with the most Nursing Marketing job openings:
What states have the most Nursing Marketing jobs? States with the most job openings for Nursing Marketing jobs include:
What job categories do people searching Nursing Marketing jobs look for? The top searched job categories for Nursing Marketing jobs are:
Nursing Marketing jobs near you
Infographic showing various Nursing Marketing job openings in the United States as of August 2026, with employment types broken down into 4% As Needed, 56% Full Time, 17% Part Time, and 23% Contract. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Community Marketer / Business Development Liaison

The Gardens at Orangeville

Orangeville, PA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Job description

Community Marketer / Business Development Liaison

Location: Danville, PA or surrounding areas
Schedule: Full-Time

Competitive Salary + Comprehensive Benefits

We are seeking a motivated, high-energy, and results-driven Community Marketer / Business Development Liaison to join our growing team. This position is responsible for promoting post-acute rehabilitation and long-term skilled nursing services while developing and maintaining strong referral relationships throughout the community.

Candidates must have a strong background in skilled nursing to be considered.

As the Community Marketer / Business Development Liaison, you will play a key role in driving census growth by building partnerships with hospitals, physicians, case managers, discharge planners, assisted living communities, and other healthcare professionals.

Responsibilities

  • Develop and maintain referral relationships with hospitals, physicians, case managers, discharge planners, and community partners

  • Promote the facility's post-acute rehabilitation and long-term care services to increase admissions and census

  • Conduct regular community outreach, sales calls, and networking activities within the assigned territory

  • Review referrals to determine clinical and financial appropriateness for admission

  • Collaborate with facility leadership to ensure a smooth admissions process and exceptional customer service

  • Identify new business development opportunities and implement strategies to increase market share

  • Participate in community events, healthcare fairs, and professional networking opportunities

  • Track referral activity, sales goals, and marketing initiatives while maintaining accurate reporting

  • Maintain strong relationships with referral sources through consistent follow-up and communication

  • Represent the organization professionally while promoting our mission and services

Qualifications

  • Minimum of two (2) years of skilled nursing marketing experience as a Marketing Director or Clinical Liaison required

  • Demonstrated track record of increasing admissions, visibility, and census growth

  • Strong sales, marketing, and business development skills

  • Experience reviewing referrals and determining appropriate placement

  • Thorough knowledge of Medicare, Medicaid, managed care, and insurance authorization requirements

  • Excellent interpersonal, presentation, and relationship-building skills

  • Strong organizational, communication, and time management abilities

  • Ability to work independently while managing a large geographic territory

  • Valid driver's license with reliable transportation and willingness to travel throughout the assigned market

Benefits

We offer a competitive compensation and benefits package, including:

  • Competitive Salary

  • Performance-Based Bonus Opportunities

  • Medical, Dental, and Vision Insurance

  • Prescription Drug Coverage

  • Telemedicine Program

  • Company-Paid Life Insurance

  • Voluntary Life Insurance and Short-Term Disability

  • 401(k) Retirement Savings Plan

  • Employee Assistance Program (EAP)

  • Paid Time Off (vacation, personal, sick, and holidays)

  • DailyPay

  • Education Assistance Program

If you are an experienced skilled nursing marketer with a passion for relationship building and business development, we encourage you to apply and become part of our growing team.