Job Summary:
Broccoli AI is building the AI operating system for home service businesses. As Senior Product Manager for New Verticals, you will help decide where Broccoli expands next by conducting market research and synthesizing insights into product direction.
Responsibilities:
• Identify and evaluate new home service and field service categories where Broccoli should expand next. Build a clear view of customer pain, market size, workflow complexity, competitive landscape, integration needs, and go-to-market feasibility.
• Interview customers and prospects, shadow workflows, analyze transcripts and product data, and turn messy research into clear product and strategy recommendations.
• Compare verticals and product wedges based on urgency of pain, willingness to pay, AI feasibility, implementation complexity, sales motion, and potential customer P&L impact.
• Turn research into crisp product direction. Write specs built around the “why,” define the initial wedge, create basic mockups when useful, and give engineering enough clarity to move quickly.
• Work with sales and customer success to identify the right early customers for new verticals, build tight feedback loops, and avoid overfitting to one account.
• Coordinate with sales, customer success, and marketing when new vertical products ship. Define success metrics, track outcomes, and drive the honest conversation about what worked, what didn’t, and what we should do next.
Qualifications:
Required:
• Deep customer curiosity
• Strong market judgment
• High agency
• Strong business judgment
• AI-first product thinking
• Clear communication
• Excited to work in-office five days a week
Preferred:
• Former founder, or a PM who has operated like one
• Experience expanding into new markets, segments, or verticals
• Experience at a high-growth B2B startup, especially Series A to C
• Home services, field service, vertical SaaS, or service operations experience
• Experience with sales-led or design-partner-led product development
Company:
Broccoli helps home service businesses turn missed calls and lost leads into booked jobs. Founded in 2021, the company is headquartered in San Francisco, USA, with a team of 51-200 employees. The company is currently Growth Stage.