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Title: Associate Director of Content Marketing

Position Type: Staff Full-Time

Days Per Week: Monday - Friday

Hours Per Week: 40

VP Area: University Communications

Department: Marketing Communications

Position Summary

DIVISION DESCRIPTION
The Associate Director of Content Marketing is a professional staff position within the Office of University Communications. The position reports to the Director of Admissions Marketing and Communications and is responsible for institutional messaging, content development and narrative alignment across admissions and advertising campaigns, publications, print materials, websites and digital and social media channels, with a focus on strengthening communications about academic value, student experience and outcomes to prospective students and families.
POSITION SUMMARY
The Associate Director of Content Marketing leads the development of high-impact content that advances Elon University's national reputation, supports enrollment priorities and strengthens engagement across key audiences, including prospective students and families at critical decision-making points in the enrollment process. This role is responsible for shaping messaging, storytelling and user journeys across digital platforms, advertising campaigns, print materials, websites and social media channels that help drive discovery, consideration, applications and enrollment.
The Associate Director develops and oversees content that brings Elon's academic excellence, student outcomes, faculty expertise and alumni successes to life, ensuring that prospective students clearly understand Elon's academic distinctiveness, career preparation, mentorship model and transformational outcomes. This role plays a central part in translating institutional strengths into compelling narratives that support recruitment, yield and long-term reputation building.
This position works in close partnership with the Director of Multimedia Marketing to co-develop campaign strategy, with the multimedia team leading creative production, paid media execution and channel optimization, while the Associate Director of Content Marketing is responsible for messaging strategy, copywriting, narrative cohesion and alignment between advertising and in-person experiences, including campus visits, admissions communications and enrollment events.
This position collaborates with the Associate Director of Social Media Marketing, providing input to ensure social media efforts are appropriately leveraged and integrated into broader content and campaign strategies, particularly in shaping perceptions of Elon among prospective students and peer influencers.

Benefits of Working at Elon

As an Elon University employee, you'll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon's personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.
Elon University's home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you'll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation's premier travel destinations.
Employees at Elon enjoy a generous and comprehensive benefits package that includes:
28 annual days off, including holidays and vacation.
Immediate tuition remission for undergraduate courses
Tuition remission for approved graduate-level courses after 12 months of employment.
Retirement plan with an 8 percent contribution from the university.
Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.
Free use of campus fitness facilities.
Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.
Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at two years of service. After two years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.
Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon's principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one's identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.

Minimum Required Education and Experience

Bachelor's degree in communications, marketing, journalism, English or a related field, with a minimum of seven years of progressively responsible experience in content marketing, digital marketing, strategic communications or a related field. Demonstrated experience supervising professional staff.

Preferred Education and Experience

Experience in higher education or other complex, mission-driven organization
Experience supporting major institutional launches or brand campaigns
Experience developing content strategies that support recruitment, enrollment growth or audience conversion goals

Job Duties

• Develop and operationalize content strategy and writing in support of the university's marketing and communications goals. Develop, review and refine content for new and existing university print materials, advertising, websites, campaign landing pages and priority academic narratives. Write and edit stories highlighting alumni outcomes, student experiences, faculty expertise and academic programs. Serve as a primary copywriter for institutional and programmatic campaigns across digital and traditional channels. Ensure that key academic and student-experience content directly supports recruitment priorities by clearly communicating program value, outcomes and Elon's distinctive educational model to prospective students and families.
• Campaign strategy and alignment
  • Collaborate with the Director of Multimedia Marketing and the Associate Director of Social Media Marketing to co-develop campaign strategy, ensuring alignment between messaging, creative execution, paid media and destination experiences. Ensure continuity and clarity between advertising messages and on-site content experiences. Guide messaging frameworks that support awareness, engagement and conversion goals, including inquiry generation, application behavior and enrollment decision-making.
• Collaboration and client partnership
  • Work closely with marketing, web, design, multimedia, editorial and PR teams within University Communications. Partner with academic and administrative leaders across campus to develop effective content strategies. Serve as a adviser on messaging, tone, structure and audience engagement, including collaboration that ensures content aligns with recruitment priorities while maintaining institutional brand integrity.
• Innovation and AI-enabled content development
  • Leverage AI tools to enhance content development, adaptation and dissemination while maintaining quality and institutional voice. Stay informed of emerging best practices in content marketing, SEO and digital storytelling, particularly those that strengthen visibility and conversion in student recruitment environments.
• Inclusive Community Building Community is foundational to Elon and a shared responsibility within our residential campus. All who work at Elon should demonstrate an understanding of and engagement with Elon's foundational commitment to relationships, mentoring and collaboration in a close-knit residential community. We embrace the shared responsibility to foster inclusive excellence within a strong residential community. Accordingly, employees are expected to join together and build connections in activities that foster an active and engaged campus environment and engage in professional development to support the shared responsibility of enriching diversity, equity, and inclusion through meaningful relationships and mentoring at Elon. Employees are encouraged to, for example, attend or participate in campus activities such as College Coffee, Numen Lumen, campus cultural events, athletic events, continuing education, professional development opportunities and trainings, employee resource groups and other university-sponsored activities to demonstrate an active commitment to the Elon community.

Special Instructions to Applicants: Please provide a cover letter, resume and three writing samples (compile into one single document).