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How much do muck rack jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for muck rack in the United States is $25.98, according to ZipRecruiter salary data. Most workers in this role earn between $20.43 and $28.85 per hour, depending on experience, location, and employer.

What is Muck Rack and what do people do in this role?

Muck Rack is a public relations management platform used by PR professionals and journalists to find media contacts, monitor news, and manage PR campaigns. People working at Muck Rack typically help clients use the platform effectively, support product development, or work in sales, marketing, and customer success roles. A job at Muck Rack may involve assisting users with media research, building relationships with journalists, or improving the software tools provided to communication teams.

What are the typical responsibilities of a Media Relations Specialist at Muck Rack?

As a Media Relations Specialist at Muck Rack, your daily responsibilities typically include researching journalists and media outlets, crafting and distributing press releases, and managing relationships with key media contacts. You'll also use Muck Rack's platform to track media coverage, analyze trends, and generate reports to measure the effectiveness of outreach efforts. Collaboration with marketing, content, and product teams is common, as you'll align messaging and ensure consistent communication. This role offers the opportunity to develop strategic communication skills and build a strong professional network in the media industry.

What are the key skills and qualifications needed to thrive as a Muck Rack user (Public Relations Specialist), and why are they important?

To thrive as a Public Relations Specialist using Muck Rack, you need strong media relations skills, research abilities, and a background in communications or journalism. Familiarity with media database tools like Muck Rack, proficiency in monitoring platforms, and knowledge of analytics or reporting systems are typically required. Excellent written communication, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for effectively identifying media opportunities, pitching stories, and maintaining strong journalist relationships to achieve successful PR outcomes.

What is the difference between Muck Rack vs Media Relations Specialist?

FeatureMuck RackMedia Relations Specialist
CredentialsJournalism, communications, or PR backgroundPR, communications, or journalism degree
Work EnvironmentMedia monitoring, PR agencies, corporate communicationsMedia outreach, press release management, stakeholder engagement
Industry UsageMedia monitoring and PR toolsPublic relations and media outreach roles
Primary FocusMedia monitoring and journalist databaseBuilding media relationships and managing press communications

While Muck Rack is a media monitoring and journalist database platform used by PR professionals, a Media Relations Specialist actively manages media relationships and press outreach. Muck Rack provides tools to identify journalists and monitor media coverage, whereas Media Relations Specialists focus on cultivating relationships and crafting press strategies. Both roles often work together in PR campaigns but serve different functions within the media landscape.

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What are the most commonly searched types of Muck Rack jobs? The most popular types of Muck Rack jobs are:
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What job categories do people searching Muck Rack jobs look for? The top searched job categories for Muck Rack jobs are:
Muck Rack jobs near you
Infographic showing various Muck Rack job openings in the United States as of June 2026, with employment types broken down into 2% Internship, 4% As Needed, 22% Full Time, 58% Contract, 13% Nights, and 1% Summer. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $54,031 per year, or $26 per hour.
Account Coordinator

Account Coordinator

SourceCode Communications

Manhattan, NY • On-site

$50K - $55K/yr

Full-time

Retirement, PTO

Posted 21 days ago

Job description

Overview

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.

SourceCode’s Account Coordinators are not expected to remain on the sidelines of an account and are encouraged to be active, curious, and collaborative members of the team. We’re looking for a motivated professional with 0–1 years of PR experience (or strong internship background) to become a valued teammate and foundational support for our clients. We want our Account Coordinators to take on real responsibilities and embrace opportunities that help them grow rapidly as professionals. Opportunity here is earned, initiative is rewarded, and success is celebrated across the wider team.

What You’ll Do:

  • Draft Client Materials: Write press releases, media pitches, and client reports, collaborating with senior team members to refine and polish content.
  • Build Media Networks: Conduct research to build targeted media lists using tools like Muck Rack, support daily outreach, and pitch stories with a goal of converting opportunities 60%–70% of the time.
  • Monitor Coverage & Trends: Track media coverage and analyze Muck Rack data to identify industry themes and trends for regular client reports.
  • Client Communication: Liaise with client contacts over Slack, email, and status calls to deliver updates and draft client messages with minimal edits.
  • News Monitoring: Read and share relevant daily news that connects to client priorities, helping to identify and lead rapid-response media opportunities.
  • Campaign Tracking: Monitor speaker opportunities, awards, event calendars, and seasonal editorial calendars to maximize client success.
  • Influencer & Social Support: Research and identify targeted influencers and assist with social calendar management and content creation.
  • Account Logistics: Deliver accurate meeting agendas, action items, call reports, and recap emails to team leads for review.
  • Project Management: Coordinate and track account workflows across teams to ensure timely delivery of services.
  • Active Brainstorming: Bring creative thinking and vocal contributions to internal and client brainstorming and planning sessions.
  • Goal Alignment: Maintain awareness of client goals and KPIs, proactively alerting team members with recommendations if tasks fall behind schedule.
  • Operational Excellence: Learn agency processes, maintain accurate time-tracking, and support business health by understanding the impact of under/over-servicing clients.
  • Business Development: Support agency growth by participating and taking an active role in business development.
  • Skill Growth: Actively develop your writing skills, stay current on industry trends, and participate in professional development sessions per quarter.

Hybrid (NYC-based)

Designed to balance focused remote work with the collaborative energy of our headquarters located conveniently near Penn Station.

  • In-Office: Tuesday, Wednesday, Thursday
  • Remote: Monday, Friday

Salary Range: $50,000 - $55,000

Requirements

What You Have:

  • Agency & PR Fundamentals: A foundational understanding of how PR agencies operate and a basic familiarity with core industry tools (e.g., Muck Rack).
  • Media & Relationship Savvy: A strong appreciation for how the media operates, with a demonstrable background in building smart media lists and pitching journalists, influencers, or analysts.
  • Strong Writing & Research Skills: Ability to research a business or industry and compose a thoughtful, well-crafted position on a relevant topic.
  • Fast-Paced Project Management: Exceptional organizational and time-management skills, with a meticulous attention to detail and the ability to handle multiple priorities without sacrificing quality.
  • Workload & Boundary Management: The confidence to clearly communicate your workload to team members, proactively managing and resetting expectations across multiple deadlines when necessary.
  • Creative Problem-Solving: Curiosity to ask the right questions, a willingness to figure things out, and a passion for pushing beyond "one-size-fits-all" strategies to try new things.
  • Start-Up Mindset: An ambitious, adaptable, and hard-working attitude with the ability to think on your feet, meet strict deadlines, and actively contribute to a growing team's success.
  • Clear Communication: Ability to articulate ideas succinctly and draft written materials with a high degree of accuracy.
  • Location: Currently based in the NYC area, or fully prepared to relocate to NYC by your official start date.

Benefits

What We Offer:

  • Robust benefits program
  • Unlimited vacation with PTO minimums
  • Unlimited sick time
  • 401k with company match
  • Monthly wellness and mobile stipends
  • 2 ‘NOPE’ days/year
  • Profit-sharing program
  • Workplace flexibility
  • Professional learning and development allotment
  • 6-month paid parental leave
  • Transit benefits
  • Paid volunteer and professional development days