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Motorcycle General Manager Jobs (NOW HIRING)

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Motorcycle General Manager information

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How much do motorcycle general manager jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for motorcycle general manager in the United States is $19.97, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

What is a motorcycle general manager?

Motorcycle General Managers are responsible for overseeing the day-to-day operations of a motorcycle dealership or service center. They manage sales, service, and parts departments, ensuring profitability and customer satisfaction. Their duties include supervising staff, setting sales goals, developing marketing strategies, and maintaining high standards of customer service. Additionally, they often handle budgeting, inventory management, and compliance with industry regulations. A Motorcycle General Manager typically has strong leadership skills and extensive experience in the motorcycle or automotive industry.

What are some common challenges a motorcycle general manager faces when overseeing dealership operations?

A Motorcycle General Manager often encounters challenges such as balancing inventory levels to match customer demand, ensuring high-quality customer service, and maintaining profitability in a competitive market. They must also manage and motivate sales, service, and parts teams while adapting to changing industry trends and manufacturer requirements. Effective communication and problem-solving skills are essential, as the GM frequently collaborates with department managers to streamline operations and drive business growth.

What are the key skills and qualifications needed to thrive as a motorcycle general manager, and why are they important?

To thrive as a Motorcycle General Manager, you need in-depth knowledge of motorcycle sales, dealership operations, and financial management, often supported by experience in the automotive or motorcycle industry. Familiarity with dealership management software, inventory control systems, and basic accounting tools is typically required. Strong leadership, customer service orientation, and effective communication set top performers apart in this role. These skills ensure smooth dealership operations, satisfied customers, and sustained business growth in a competitive market.

What is the difference between Motorcycle General Manager vs Motorcycle Service Manager?

AspectMotorcycle General ManagerMotorcycle Service Manager
CredentialsExperience in management, industry knowledge, possibly certifications in business or motorcycle salesTechnical motorcycle repair certifications, experience in service operations
Work EnvironmentOversees entire dealership operations, including sales, service, and administrationFocuses on service department, overseeing technicians and repair processes
Employer & Industry UsageUsed in motorcycle dealerships managing overall businessFound within dealerships managing service department
Search & Comparison IntentPeople comparing dealership management rolesPeople looking into service department leadership

The Motorcycle General Manager oversees the entire dealership, including sales and service, requiring broad management skills and industry knowledge. In contrast, the Motorcycle Service Manager focuses specifically on the service department, emphasizing technical expertise and repair operations. Both roles are essential in motorcycle dealerships but differ in scope and responsibilities.

What are popular job titles related to Motorcycle General Manager jobs?

For Motorcycle General Manager jobs, the most frequently searched job titles are:

Infographic showing various Motorcycle General Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $41,538 per year, or $20 per hour.

Motorcycle Sales Associate/Fit Specialist

Olathe, KS • On-site

Rawhide Harley-Davidson
51 - 200 employees

Full-time

Re-posted 9 days ago


Job description

Job Title:              Fit Specialist

Department:         Motorcycle Sales

Supervisor:           Sales Management Team

Summary Description

Focus on the in-store customer experience; follow up with dealership customers & presentation of Harley-Davidson motorcycles. The sale of Harley-Davidson motorcycles to dealership customers appropriate to their preferences and needs by applying the dealership sales process, working in concert with assigned teams and an Assistant Sales Manager (ASM).

Duties and Responsibilities

  • Welcome guests into the dealership.
  • Narrow down the selection of Harley's to find which ones fit the customers' needs.
  • Follow up phone calls to customers.
  • Selling the fun and excitement of Harley-Davidson to customers.
  • Responsible for making sure that every person encountered on the sales floor is entered into the Traffic Log.
  • Aggressively but politely following up on all prospective customers.
  • Meet and exceeding contact goals as assigned by the Sales Manager.
  • Follow all procedures to complete all paperwork accurately and in a timely manner.
  • Maintain the showroom and display of motorcycles in a manner appealing to customers.
  • Remain alert and on the floor, at all times.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure that customers are properly qualified for needs and wants.
  • Practice an effective selling methodology so that all customers receive consistent treatment when doing business (steps 1 through 4 of the Lemco sales process).
  • Make introductions to other departments to ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
  • Follow policies regarding road tests, pre-delivery inspections, and vehicle deliveries.
  • Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to "make things right", as specifically directed by the ASM and/or Sales Manager.
  • Attend training sessions as requested by the Sales Manager.
  • Perform other related duties as assigned or requested.

Supervisory Responsibilities

  • None

Qualifications & Job Requirements

  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Applicable experience in big ticket retails sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • Excellent verbal and written communication skills.
  • Ability to present oneself as well as the company in a professional manner. 
  • Knowledge of applicable laws/policies/principles/etc. 
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
  • Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
  • Attention to detail. 
  • Interpersonal skills and customer service skills required.
  • Approachable, likeable, and enthusiastic personality.
  • Ability to get along with broad customer base.
  • High energy level needed.
  • Be self-motivated, positive, driven and helpful.
  • Ability to handle confidential information responsibly.
  • Great customer service, excellent personal communication, and demonstrated closing skills.
  • Ability to work a flexible schedule including weekends, Holidays, and evenings.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
  • Ability to handle confidential information responsibility required.
  • High school diploma preferred.
  • Valid driver's license and motorcycle endorsement. 

Physical Demands

  • Requires the use of both hands. 
  • Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
  • Requires standing and/or walking for extended periods of time.    Requires the ability to balance and push an 800+lb motorcycle. 

Working Conditions

  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
  • Frequently works near moving mechanical parts. Â