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Motorcycle General Manager Jobs (NOW HIRING)

GO AZ Motorcycles

GO AZ Motorcycles is looking for a experienced general managers to join our team. The General Manager oversees and manages the daily operation of the dealership. Responsible for maximizing return on ...

Milwaukee Powersports

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General Manager

Racine, WI · On-site

$125K - $200K/yr

... season from motorcycles, ATV/UTVs, to watercraft. We offer 9 different brands and 100's of ... The General Manager is responsible for all aspects of the dealership operations. The culture ...

Milwaukee Powersports

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General Manager

Oak Creek, WI · On-site

$125K - $200K/yr

... season from motorcycles, ATV/UTVs, to watercraft. We offer 9 different brands and 100's of ... The General Manager is responsible for all aspects of the dealership operations. The culture ...

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Motorcycle General Manager information

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How much do motorcycle general manager jobs pay per hour?

As of Sep 10, 2026, the average hourly pay for motorcycle general manager in the United States is $19.97, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

What is a motorcycle general manager?

Motorcycle General Managers are responsible for overseeing the day-to-day operations of a motorcycle dealership or service center. They manage sales, service, and parts departments, ensuring profitability and customer satisfaction. Their duties include supervising staff, setting sales goals, developing marketing strategies, and maintaining high standards of customer service. Additionally, they often handle budgeting, inventory management, and compliance with industry regulations. A Motorcycle General Manager typically has strong leadership skills and extensive experience in the motorcycle or automotive industry.

What are some common challenges a motorcycle general manager faces when overseeing dealership operations?

A Motorcycle General Manager often encounters challenges such as balancing inventory levels to match customer demand, ensuring high-quality customer service, and maintaining profitability in a competitive market. They must also manage and motivate sales, service, and parts teams while adapting to changing industry trends and manufacturer requirements. Effective communication and problem-solving skills are essential, as the GM frequently collaborates with department managers to streamline operations and drive business growth.

What are the key skills and qualifications needed to thrive as a motorcycle general manager, and why are they important?

To thrive as a Motorcycle General Manager, you need in-depth knowledge of motorcycle sales, dealership operations, and financial management, often supported by experience in the automotive or motorcycle industry. Familiarity with dealership management software, inventory control systems, and basic accounting tools is typically required. Strong leadership, customer service orientation, and effective communication set top performers apart in this role. These skills ensure smooth dealership operations, satisfied customers, and sustained business growth in a competitive market.

What is the difference between Motorcycle General Manager vs Motorcycle Service Manager?

AspectMotorcycle General ManagerMotorcycle Service Manager
CredentialsExperience in management, industry knowledge, possibly certifications in business or motorcycle salesTechnical motorcycle repair certifications, experience in service operations
Work EnvironmentOversees entire dealership operations, including sales, service, and administrationFocuses on service department, overseeing technicians and repair processes
Employer & Industry UsageUsed in motorcycle dealerships managing overall businessFound within dealerships managing service department
Search & Comparison IntentPeople comparing dealership management rolesPeople looking into service department leadership

The Motorcycle General Manager oversees the entire dealership, including sales and service, requiring broad management skills and industry knowledge. In contrast, the Motorcycle Service Manager focuses specifically on the service department, emphasizing technical expertise and repair operations. Both roles are essential in motorcycle dealerships but differ in scope and responsibilities.

What are popular job titles related to Motorcycle General Manager jobs?

For Motorcycle General Manager jobs, the most frequently searched job titles are:

Infographic showing various Motorcycle General Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $41,538 per year, or $20 per hour.

General Manager - Powersports Dealerships

Scottsdale, AZ • On-site

Go AZ Motorcycles
11 - 50 employees
Learn more about Go AZ Motorcyclesexternal

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Job description

GO AZ Motorcycles is looking for a experienced general managers to join our team. The General Manager oversees and manages the daily operation of the dealership. Responsible for maximizing return on investment, profit and loss, daily operation, planning, development, and implementation of marketing plans for both short-term and long-term growth. Has direct responsibility for managing and controlling company assets, as well as managing and developing employees for future growth. 

What we require: 

  • 7+ years progressive management experience in a dealership 
  • Demonstrated ability to manage all financial and management aspects of a dealership business. 
  • Demonstrated ability to hire, manage, and retain quality employees. 
  • Management style that is motivating, inspiring, and energetic 
  • Preferred knowledge and experience with sales of BMW, Triumph and Ducati motorcycles and other products sold by the dealership. 

Perks & Benefits: 

  • Excellent Benefits Package (including medical, dental, vision, life ins, and short term disability) 
  • 401K Program with company match Generous 
  • Paid Time Off Policy 
  • Paid Holidays 
  • Paid Training and Professional Development 
  • Employee Discounts 

The successful candidate will start by training in our Scottsdale, AZ location. 

*Background Check and Pre-Employment Drug Test Required 


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