ZipRecruiter

Log In

1

Motorcycle General Manager Jobs (NOW HIRING)

CSC Generation

Motorcycle Technician

Roanoke, VA · On-site

$16 - $21/hr

The Motorcycle Technician is responsible for performing inspections, diagnosis, repairs ... General Manager Required Qualifications * 1-year experience as a technician/mechanic in an ...

previous pagenext page

Showing results 21-40

All JobsAutomotive JobsMotorcycle JobsMotorcycle Technician JobsMotorcycle General Manager Jobs

Motorcycle General Manager information

See salary details

$5

$19

$35

How much do motorcycle general manager jobs pay per hour?

As of Sep 10, 2026, the average hourly pay for motorcycle general manager in the United States is $19.97, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

What is a motorcycle general manager?

Motorcycle General Managers are responsible for overseeing the day-to-day operations of a motorcycle dealership or service center. They manage sales, service, and parts departments, ensuring profitability and customer satisfaction. Their duties include supervising staff, setting sales goals, developing marketing strategies, and maintaining high standards of customer service. Additionally, they often handle budgeting, inventory management, and compliance with industry regulations. A Motorcycle General Manager typically has strong leadership skills and extensive experience in the motorcycle or automotive industry.

What are some common challenges a motorcycle general manager faces when overseeing dealership operations?

A Motorcycle General Manager often encounters challenges such as balancing inventory levels to match customer demand, ensuring high-quality customer service, and maintaining profitability in a competitive market. They must also manage and motivate sales, service, and parts teams while adapting to changing industry trends and manufacturer requirements. Effective communication and problem-solving skills are essential, as the GM frequently collaborates with department managers to streamline operations and drive business growth.

What are the key skills and qualifications needed to thrive as a motorcycle general manager, and why are they important?

To thrive as a Motorcycle General Manager, you need in-depth knowledge of motorcycle sales, dealership operations, and financial management, often supported by experience in the automotive or motorcycle industry. Familiarity with dealership management software, inventory control systems, and basic accounting tools is typically required. Strong leadership, customer service orientation, and effective communication set top performers apart in this role. These skills ensure smooth dealership operations, satisfied customers, and sustained business growth in a competitive market.

What is the difference between Motorcycle General Manager vs Motorcycle Service Manager?

AspectMotorcycle General ManagerMotorcycle Service Manager
CredentialsExperience in management, industry knowledge, possibly certifications in business or motorcycle salesTechnical motorcycle repair certifications, experience in service operations
Work EnvironmentOversees entire dealership operations, including sales, service, and administrationFocuses on service department, overseeing technicians and repair processes
Employer & Industry UsageUsed in motorcycle dealerships managing overall businessFound within dealerships managing service department
Search & Comparison IntentPeople comparing dealership management rolesPeople looking into service department leadership

The Motorcycle General Manager oversees the entire dealership, including sales and service, requiring broad management skills and industry knowledge. In contrast, the Motorcycle Service Manager focuses specifically on the service department, emphasizing technical expertise and repair operations. Both roles are essential in motorcycle dealerships but differ in scope and responsibilities.

What are popular job titles related to Motorcycle General Manager jobs?

For Motorcycle General Manager jobs, the most frequently searched job titles are:

Infographic showing various Motorcycle General Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $41,538 per year, or $20 per hour.

Motorcycle Sales Associate (Fit Specialist)

Rochester, NH • On-site

New England Motorcycle Group
See more jobs at New England Motorcycle Groupexternal

Full-time

Re-posted 15 days ago

Key responsibilities

  • Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.

  • Handle the motorcycle delivery process to customers and ensure they understand the fit and function of the motorcycle.

  • Solicit necessary information from customers and guide them through the sales process, including test rides and feature presentations.

Job description

Job Type
Full-time
Description
Fuel your passion, ignite your career! As a Motorcycle Sales Associate, you won't just sell bikes-you'll sell freedom, adventure, and the Harley-Davidson lifestyle. Every conversation is a chance to connect riders with the machine that matches their spirit, whether it's a first-time buyer chasing the dream or a seasoned enthusiast upgrading their ride. This role is about more than transactions-it's about building relationships, sharing stories from the open road, and guiding customers toward experiences that last a lifetime.
Job Title: Sales Fit Specialist
Department Supervisor: Sales Manager
Provide a prompt, dependable, high-quality experience to all customers in the motorcycle sales department. Ensure that customers are custom fitted to the motorcycle that meets their needs.
Key Results Areas
  • Sales Department Operations
  • Customer Service

Major Duties and Responsibilities
1. Sales Department Operations
  • Use floor time effectively to meet customer needs and fit them to the appropriate motorcycle.
  • Take customers on test rides (Demo Rides).
  • Solicit all necessary information from the customers for steps 1 - 5 of the Sales Process (Greet; Probe; Sit-on; Presentation; Sit-down).
  • Present the features & benefits of the dealership.
  • Show each customer advantages of our store versus other competitors.
  • Follow procedures to ensure timely and proper completion of showroom log entries in the CRM System.
  • Maintain at least the minimum requirement of Traffic Log entries, Phone Calls and emails per month defined by the pay plan.
  • Introduce customers to the Assistant Sales Manager (ASM).
  • Introduce new customers to the F&I, Service, Parts, and General Merchandise departments and their personnel.

2. Customer Service
  • Ensure the in-dealership experience is a positive one.
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Conduct pre-delivery inspection prior to delivery to customer.
  • Handle the motorcycle delivery process to customers. Ensure that they understand the fit and function of the motorcycle they purchase.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right".
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
  • Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
  • Alert the ASM or the Sales Manager to handle customer complaints or concerns.
  • Attend training sessions to keep current with sales techniques and sales department issues.

3. Other Duties
  • As Assigned

Supervisory Responsibilities
  • None

Commitments
  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
  • Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the ASM or Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Continually learn more about the products and services that the dealership sells. Stay current on motorcycle trends and selling features.

Requirements
Qualifications & Job Requirements:
  • Bachelor's Degree preferred, not required
  • Passion for Harley-Davidson Motorcycles.
  • Must have a current motorcycle license or have the desire to get one.
  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills.
  • Knowledge and experience with Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands
  • The noise level in the work environment is occasionally loud.
  • Requires the ability to balance and push an 900 lb. motorcycle.
  • Required to spend the majority of the day on your feet.

Working Conditions
  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.

Apply