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Monster Jam information

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How much do monster jam jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for monster jam in the United States is $17.79, according to ZipRecruiter salary data. Most workers in this role earn between $11.06 and $18.03 per hour, depending on experience, location, and employer.

What is a Monster Jam?

A Monster Jam job typically involves working for Feld Entertainment, the company that produces Monster Jam events. Positions can range from drivers and technicians to marketing, operations, and event staff. Jobs may require travel, as Monster Jam tours across various cities and countries. Roles often involve setting up and maintaining trucks, coordinating logistics, or promoting events to fans. Applicants usually need relevant experience or skills depending on the position.

What does a typical event day look like for a Monster Jam team member?

A typical event day in Monster Jam involves early arrival for vehicle checks, safety briefings, and collaborating with mechanics to ensure all trucks are in top condition. Team members participate in practice runs, interact with fans during pit parties, and work together to execute a seamless show, often under tight schedules. During events, drivers coordinate closely with announcers, event staff, and safety crews to maintain high entertainment value and adhere to safety protocols. After the show, team members assist with packing up equipment and reviewing performance footage for continuous improvement. This collaborative and dynamic environment makes adaptability and teamwork essential skills for success.

What are the key skills and qualifications needed to thrive in the Monster Jam position, and why are they important?

To thrive as a Monster Jam driver, you need robust driving skills, mechanical aptitude, and experience with high-powered vehicles, often supported by motorsport training and a commercial driver’s license (CDL). Familiarity with advanced safety equipment, vehicle telemetry systems, and basic maintenance tools is also essential. Outstanding communication, showmanship, and teamwork abilities help drivers engage fans and collaborate with crew members during live events. These skills are crucial for ensuring both crowd-pleasing performances and the safe handling of the demanding vehicles used in Monster Jam shows.

How do you become a Monster Jam driver?

To become a Monster Jam driver, individuals typically start by gaining experience in motorsports, such as racing or stunt driving, and develop skills in vehicle control and mechanics. Many drivers attend specialized training programs or work with teams to learn the specifics of monster truck operation, safety protocols, and showmanship. A valid driver's license and physical fitness are also essential for competing at a professional level.
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Monster Jam jobs near you
Infographic showing various Monster Jam job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 14% Part Time, 1% Temporary, 5% Contract, and 9% Nights. Highlights an 97% Physical, and 3% Remote job distribution, with an average salary of $37,011 per year, or $17.8 per hour.

Vice President, Franchise Management - Monster Jam

Feld Entertainment

Ellenton, FL • On-site

Full-time

Re-posted 5 days ago

Feld Entertainment rating

8.8

Company rating: 8.8 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

The Vice President, Franchise Management - Monster Jam will serve as the senior executive steward of the Monster Jam franchise, responsible for maximizing the long-term value, relevance, and global growth of one of the world's leading live sports and entertainment properties. This role owns the holistic franchise vision for Monster Jam across live events, consumer products, licensing, media, content, and international markets-ensuring brand consistency while aggressively expanding the franchise into new audiences, territories, and platforms.
The role is modeled after senior franchise and IP leadership positions within major film studios, sports leagues, and global entertainment brands, acting as the central point of integration between creative development, commercial partners, and operational teams.
Essential Functions
Franchise Vision, Strategy & IP Stewardship
  • Define, own, and evolve the long-term franchise vision and roadmap for Monster Jam, ensuring sustained growth across all lines of business.
  • Serve as the primary steward of Monster Jam intellectual property, protecting brand canon, continuity, and equity across live events, toys, licensing, gaming, publishing, and media extensions.
  • Establish clear guardrails for innovation, balancing creative expansion with brand authenticity and long-term franchise value.
  • Own the cross-functional development and rollout of new Monster Jam IP, collaborating closely with Operations, Fleet, and Integrated Marketing & Communications to align creative development with operational execution, marketing activation, and fan engagement strategies. Evaluate new IP concepts against pop culture trends, fandom dynamics, and long-term commercial potential to ensure each addition strengthens the Monster Jam franchise and supports multi-year exploitation.

Licensing, Consumer Products & Partner Oversight
  • Provide senior-level strategic oversight of Monster Jam's global licensing portfolio, with particular focus on the partnership with Spin Master as master toy licensee.
  • Collaborate closely with Consumer Products and Global Partnerships teams to guide product line strategy, extensions into new categories, and market-specific assortments.
  • Lead franchise-level approvals and strategic alignment across all licensed products, marketing programs, and retail activations to ensure consistency and quality.

Audience Development & Franchise Lifecycle Growth
  • Design and execute audience lifecycle strategies that intentionally grow the Monster Jam fan base across key demos, with focused emphasis on:
      • Pre-school and early youth audiences (entry point and brand introduction)
      • Teens and young adults (culture, fandom, digital, and competitive engagement).
  • Align content, product, and experience strategies to evolve fan engagement from first exposure through lifelong fandom.

Content Development & Media Expansion
  • Lead franchise strategy for Monster Jam's expanding content slate, including short-form, long-form, digital, gaming, streaming, and broadcast initiatives.
  • Act as the franchise executive lead for major content partnerships, including the Monster Jam feature film in development with Walt Disney Studios, ensuring brand integrity, creative alignment, merchandise expansion and long-term franchise leverage.
  • Lead franchise strategy for Monster Jam's owned digital distribution platforms, working in close partnership with the Digital Media team to define content priorities across the Monster Jam YouTube Channel, Monster Jam Kids YouTube Channel, and Monster Jam FAST Channel to advance Monster Jam's long-term IP and content strategy.
  • Collaborate with internal media, digital, and production teams to identify, develop, and prioritize new franchise-driven content opportunities globally.

International Franchise Expansion
  • Partner with International Operations and Marketing teams to extend Monster Jam as a consistently branded global franchise, balancing centralized IP stewardship with local market relevance.
  • Guide franchise positioning across international markets, supporting live events, licensing growth, localized content, and market-specific fan engagement.

Cross-Functional Leadership & Governance
  • Serve as the central franchise integrator, aligning live events, licensing, media, digital, partnerships, and international stakeholders around unified franchise objectives.
  • Establish franchise frameworks, processes, and governance models that enable scale while maintaining clarity, speed, and accountability.
  • Present franchise strategy, progress, and growth opportunities to senior leadership as required.

Qualifications
  • 12+ years of experience in franchise management, IP strategy, brand management, or content-driven leadership roles within film studios, sports leagues, global entertainment brands, or consumer franchises.
  • Demonstrated experience stewarding large-scale IP across live events, consumer products, licensing, and media/content ecosystems.
  • Deep understanding of audience development, brand canon management, and lifecycle fan engagement.
  • Proven ability to lead complex cross-functional initiatives and manage senior external partners.
  • Bachelor's degree required; MBA or equivalent advanced degree preferred.

Skills & Abilities
  • Strategic, brand-first thinker with commercial acumen.
  • Highly collaborative, with the ability to influence across creative and operational teams.
  • Comfortable operating at both senior-level strategy and hands-on execution.
  • Passion for building enduring franchises that span generations, cultures, and platforms.

About Feld Entertainment
Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.
Equal Opportunity Employer
Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.

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