WHY LALA? At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in ...
WHY LALA? At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in ...
WHY LALA? At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in ...
WHY LALA? At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in ...
WHY LALA? At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in ...
WHY LALA? At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in ...
WHY LALA? At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in ...
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WHY LALA? At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in ...
Deployment Strategist
Manhattan, NY · On-site
$133K - $172K/yr
Nuvo is a modern trade credit platform for B2B commerce. Founded in 2021, the company is headquartered in San Francisco, USA, with a team of 51-200 employees. The company is currently Growth Stage.
Deployment Strategist
Manhattan, NY · On-site
$133K - $172K/yr
Nuvo is a modern trade credit platform for B2B commerce. Founded in 2021, the company is headquartered in San Francisco, USA, with a team of 51-200 employees. The company is currently Growth Stage.
Sales - Digital Merchandising
Creve Coeur, MO · On-site
$17.50 - $19.50/hr
Includes sales management, account management, channel management, field sales/merchandising force (including traditional trade, modern trade, wholesale, distributor and new business) and sales ...
Quick apply
Sales - Digital Merchandising
Creve Coeur, MO · On-site
$17.50 - $19.50/hr
Includes sales management, account management, channel management, field sales/merchandising force (including traditional trade, modern trade, wholesale, distributor and new business) and sales ...
General Manager, International
New Brunswick, NJ · On-site
$180 - $260/hr
As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade & traditional trade), manage regulatory and compliance requirements, and execute against ...
General Manager, International
New Brunswick, NJ · On-site
$180 - $260/hr
As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade & traditional trade), manage regulatory and compliance requirements, and execute against ...
Trade Coordinator
Los Angeles, CA · On-site
$65K - $85K/yr
We are looking for a Trade Coordinator to join us as we continue this journey and help us shape what the future of modern jewellery can and should be. Where we need your help The Trade Coordinator ...
Trade Coordinator
Los Angeles, CA · On-site
$65K - $85K/yr
We are looking for a Trade Coordinator to join us as we continue this journey and help us shape what the future of modern jewellery can and should be. Where we need your help The Trade Coordinator ...
General Manager, International
New Brunswick, NJ · On-site
$250K - $275K/yr
As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade & traditional trade), manage regulatory and compliance requirements, and execute against ...
General Manager, International
New Brunswick, NJ · On-site
$250K - $275K/yr
As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade & traditional trade), manage regulatory and compliance requirements, and execute against ...
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
Quick apply
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
Quick apply
You will work closely with experienced traders, quantitative researchers, and engineers to learn how modern trading strategies are designed, tested, and executed. Requirements Responsibilities
General Manager, International
$250K - $275K/yr
As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade amp; traditional trade), manage regulatory and compliance requirements, and execute against ...
General Manager, International
$250K - $275K/yr
As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade amp; traditional trade), manage regulatory and compliance requirements, and execute against ...
Account Executive
$100K/yr
Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion ...
Account Executive
$100K/yr
Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion ...
This role drives integrated marketing strategy and activation planning across Hispanic Specialty Channel (HSC), Modern Trade, and Club, while owning agency governance across creative, media, shopper ...
This role drives integrated marketing strategy and activation planning across Hispanic Specialty Channel (HSC), Modern Trade, and Club, while owning agency governance across creative, media, shopper ...
... modern flight for over 100 years. Join us and help shape the future of aerospace and defense. We ... Provide Global Trade training to business stakeholders and maintain oversight of relevant business ...
... modern flight for over 100 years. Join us and help shape the future of aerospace and defense. We ... Provide Global Trade training to business stakeholders and maintain oversight of relevant business ...
Senior Product Manager, Finance
$160K - $200K/yr
Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion ...
Senior Product Manager, Finance
$160K - $200K/yr
Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion ...
Trade Compliance Manager
Washington, DC · On-site
$115K - $180K/yr
CHAOS Industries is redefining modern defense with a multi-product portfolio that gives the ... We are looking for a skilled and motivated Trade Compliance Manager to join our team onsite at our ...
Trade Compliance Manager
Washington, DC · On-site
$115K - $180K/yr
CHAOS Industries is redefining modern defense with a multi-product portfolio that gives the ... We are looking for a skilled and motivated Trade Compliance Manager to join our team onsite at our ...
Modern Trade information
What are some typical challenges faced by professionals in Modern Trade roles, and how can they be managed effectively?
Professionals in Modern Trade often face challenges such as maintaining strong relationships with large retail chains, managing complex negotiations, and ensuring timely product availability on shelves. Navigating frequent changes in retailer policies and adapting to evolving consumer preferences are also common. To manage these challenges, it's important to build proactive communication channels with retail partners, utilize data-driven forecasting for inventory management, and stay updated on market trends. Collaboration with cross-functional teams such as supply chain, marketing, and sales can also help address issues promptly and drive success.
What is the difference between Modern Trade vs Retail Sales Executive?
| Aspect | Modern Trade | Retail Sales Executive |
|---|---|---|
| Primary Role | Manage large retail chains, oversee distribution channels, and implement sales strategies in organized retail outlets. | Engage with individual retail stores, promote products, and achieve sales targets at the store level. |
| Work Environment | Corporate offices, large retail outlets, and distribution centers. | Retail stores, showrooms, and direct customer interactions. |
| Required Skills | Sales strategy, channel management, negotiation, and product knowledge. | Customer engagement, communication skills, and product promotion. |
| Common Employers | Large retail chains, FMCG companies, and distributors. | Retail outlets, supermarkets, and departmental stores. |
Modern Trade professionals focus on managing organized retail channels and large-scale distribution, while Retail Sales Executives work directly with individual stores and customers. Both roles are essential in the retail industry but differ in scope, environment, and responsibilities.
What are the key skills and qualifications needed to thrive in a Modern Trade role, and why are they important?
To thrive in a Modern Trade role, you need strong sales acumen, negotiation skills, and a background in business or marketing, often supported by a relevant degree. Familiarity with retail management systems (RMS), data analysis tools like Excel, and CRM software is typically required. Excellent relationship-building, analytical thinking, and effective communication are standout soft skills in this position. These abilities drive effective partnerships with key retail accounts, optimize sales strategies, and ensure sustained growth in a competitive retail environment.
What is modern trade?
Modern trade refers to the organized retail sector that includes large retail chains, supermarkets, hypermarkets, and convenience stores. Unlike traditional trade, which consists of small, independent shops and local markets, modern trade operates with standardized processes, advanced technology, and bulk purchasing. This sector offers greater product variety, competitive pricing, and a more structured shopping experience. Modern trade is rapidly growing in many countries due to urbanization, changing consumer preferences, and increased demand for convenience.
More about Modern Trade jobs
What states have the most Modern Trade jobs? States with the most job openings for Modern Trade jobs include:
What job categories do people searching Modern Trade jobs look for? The top searched job categories for Modern Trade jobs are:
Senior Associate, Shopper Marketing & Field Activation - Modern Trade & Club
Dallas, TX • Hybrid
Other
Posted 19 days ago
Job description
WHY LALA?
At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we continue to expand our presence in the Grocery & Club, these channels play a critical role in scaling our business and reaching new consumers. This role sits at the center of that growth, helping translate brand strategy into best-in-class execution across both physical and digital touchpoints.
You will have the opportunity to lead impactful shopper marketing and field activation initiatives in an entrepreneurial and collaborative environment where speed and execution matter. From in-store activation to retailer media and digital programs, your work will directly influence how our brands show up, strengthen customer partnerships, and accelerate growth across these important channels.
JOB PURPOSE (SUMMARY)
The Associate Manager / Sr. Associate, Shopper Marketing & Field Activation Grocery and Club channels leads shopper strategy, programs, and field activations for these channels. This is a digitalfirst role with secondary brickandmortar activation responsibility.
This role owns retailer.com content governance and digital shelf standards for Grocery and Club retail partners, and leads retail media optimization, performance tracking, and KPI discipline. The role also designs retail activation plans including demos, sampling, toolkits, and merchandising solutions, and partners with marketing, sales, vendors and agencies to ensure execution quality.
The ideal candidate is a shopper marketer with strong digital shelf and retail media fluency, KPI discipline, and the ability to translate brand strategy into customerspecific activation across major Grocery and Club retailers.
KEY RESPONSIBILITIES
Digital Shelf & Retail Media Leadership (MT / Club)
• Own retailer.com content governance and digital shelf standards for Grocery and Club retail partners
• Lead digital retail media integration and optimize product detail pages across key Grocery and Club retail partners
• Lead retail media optimization, performance tracking, and KPI discipline
Shopper Strategy & Field Activation
• Lead focused shopper strategy, programs, and field activations for Grocery and Club channels
• Set KPIs and measure performance against success metrics
• Design and execute retail activation plans including scalable demos, activation, sampling, toolkits, and merchandising solutions
• Contribute to channelspecific shopper toolkits for Grocery and Club channels
• Manage merchandising materials and giveaway coordination
• Standardize channel playbooks to increase efficiencies
• Manage, plan, and track program budgets within approved plans, including forecasting and invoicing
Broker, Distributor & Sales Partnership
• Partner with Marketing, Sales, Customers, Vendors and Agency Partners to ensure execution quality at retail
• Partner with Sales to align shopper programming with key customer growth priorities
• Track proofofperformance and activation results against KPIs
EXPERIENCE / QUALIFICATIONS
• 3–5 years of experience in shopper marketing, ecommerce, digital shelf, or brand marketing in CPG
• Strong experience with retailer.com content, digital shelf optimization, and retail media (Amazon Ads, Walmart Connect, Instacart, Kroger, etc.)
• Experience planning and executing instore activations, demos, and sampling programs
• Experience working with brokers, distributors, agencies, and retail sales teams
• Familiarity with the U.S. Hispanic consumer preferred
• Bilingual (English/Spanish) preferred
SKILLS & ATTRIBUTES
• Strong digital shelf, retail media, and ecommerce fluency
• Analytical and KPIdriven, with ability to translate performance data into action
• Strong project management and ability to manage multiple activations and retailers simultaneously
• Ability to influence crossfunctional partners without formal authority
• High attention to detail and strong followthrough
• Proactive, entrepreneurial spirit, handson mindset with a bias for action
EDUCATION
• Bachelor’s degree required
WORKING CONDITIONS
• Hybrid role based in Dallas, TX (Tuesday–Wednesday–Thursday in office)
• Regular office environment; ability to lift up to 10 pounds
• Travel 15–25% of the time based on business needs
About LaLa U.S.
Sourced by ZipRecruiter
Company size
201 - 500 Employees
Headquarters location
Dallas, TX, US
Year founded
2016