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Come join Everdays: an emerging e-commerce platform that independent agents use to guide consumers to the perfect life insurance product that they can easily purchase 100% online.
As the Digital Performance Marketing Manager, you will play a critical role in driving Everdays' customer acquisition and insurance agent growth through expertly managed digital advertising and CRM campaigns. Reporting directly to the VP of Marketing, you will be responsible for the planning, execution, optimization, and reporting of paid media strategies across platforms like Google Ads and Meta Ads (Facebook/Instagram). A key part of this role involves ensuring seamless integration and accurate tracking of paid media into our marketing automation/CRM platform (e.g., HubSpot) to measure ROI and optimize performance based on lead quality and conversion metrics.
Responsibilities and duties:

• Plan, execute, and optimize paid advertising campaigns across digital channels, including Google Ads (Search, Display, Video) and Meta Ads (Facebook, Instagram), to drive customer lead acquisition and agent recruitment.
• Designing, implementing, managing, and optimizing automated workflows and processes within HubSpot CRM to nurture leads, segment audiences, improve data quality, align sales and marketing efforts, and ultimately drive measurable marketing performance and revenue growth
• Conduct ongoing A/B testing of ad creatives, landing pages, audiences, and CRM flows to continuously improve campaign performance.
• Develop and manage audience targeting strategies based on data analysis and campaign goals.
• Implement and manage tracking mechanisms (e.g., pixels, UTM parameters) to ensure accurate data capture from ad platforms into our marketing automation/CRM system (e.g., HubSpot).
• Analyze campaign performance data within both ad platforms and the CRM, generating regular reports on key metrics (impressions, clicks, conversions, CPA, ROI) and providing actionable insights.
• Support the creation of compelling ad copy and designs, working with creative teams for necessary visual assets.
• Collaborate with marketing and sales teams to align advertising efforts with broader campaign goals and ensure effective lead handoff and nurturing processes.
• Stay up-to-date with the latest trends and best practices in digital advertising, paid media platforms, and marketing technology integrations.
• Manage campaign budgets effectively to maximize ROI and achieve target Cost Per Acquisition (CPA) / Cost Per Lead (CPL).

• 5+ years of hands-on experience managing performance-focused digital advertising campaigns, specifically with Google Ads and Meta Ads platforms.
• 2+ years supporting the development of effective ad copy and designs, including working with creative partners for visuals.
• Bachelor's degree in business marketing, communications, or related field
• Proven track record of achieving lead generation, customer acquisition, or agent recruitment goals through paid media.
• A multi-tasking leadership approach (not just executional) to marketing automation/CRM platforms (e.g., HubSpot), including experience with campaign tracking, lead scoring, attribution modeling, and reporting.
• Strong analytical skills with the ability to interpret data from multiple sources (ad platforms, analytics tools, CRM) and translate it into actionable insights.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Solid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models.
• Exceptional organizational skills with the ability to manage multiple projects at one time.
• Ability to shift projects and strategies to meet the changing landscape in a fast-paced, dynamic environment.
• Solid interpersonal communication skills and the ability to build collaborative relationships across various teams.