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Medical Imaging Marketing Jobs (NOW HIRING)

Lumexa Imaging is one of the country's largest providers of outpatient medical imaging. With over 5 ... The Marketing Manager should have experience in omni-channel, insights-based marketing ...

Requests accounts for information systems. โ€ข Participates in configuration of medical imaging modalities. โ€ข Works with Marketing and Physician Liaisons as a subject matter expert on medical ...

Collaborate on the development of marketing strategies that promote increased utilization and ... At least three years of clinical experience in medical imaging * Demonstrated success leading ...

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Medical Imaging Marketing information

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$22K

$71.1K

$148.5K

How much do medical imaging marketing jobs pay per year?

As of Aug 6, 2026, the average yearly pay for medical imaging marketing in the United States is $71,144.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a medical imaging marketing professional?

To thrive in Medical Imaging Marketing, you need a solid understanding of healthcare marketing principles, medical imaging technology, and market analysis, often supported by a degree in marketing, business, or a related healthcare field. Proficiency with CRM platforms, marketing automation tools, and digital analytics systems is typically required, along with knowledge of regulatory compliance in healthcare advertising. Strong communication, relationship-building, and strategic thinking are vital soft skills for engaging stakeholders and driving successful campaigns. These skills ensure effective promotion of imaging solutions, compliance with industry standards, and sustainable business growth.

What are some common challenges faced by professionals in medical imaging marketing, and how can they be addressed?

Professionals in Medical Imaging Marketing often encounter challenges such as keeping up with rapidly evolving imaging technologies, navigating complex regulatory requirements, and differentiating products in a highly competitive market. To address these, it's important to engage in continuous learning, collaborate closely with product specialists and regulatory teams, and develop clear, evidence-based messaging that highlights unique product benefits. Building strong relationships with healthcare providers and leveraging feedback from sales teams can also help tailor effective marketing strategies.

What is the difference between Medical Imaging Marketing vs Medical Imaging Sales?

AspectMedical Imaging MarketingMedical Imaging Sales
Required CredentialsMarketing degree, healthcare marketing certificationsSales experience, healthcare product knowledge
Work EnvironmentMarketing departments, advertising agenciesSales teams, client meetings, trade shows
Employer & Industry UsageHospitals, medical device companies, imaging centersMedical device companies, imaging equipment providers
Search & Comparison IntentMarketing strategies, campaign rolesSales roles, client acquisition

Medical Imaging Marketing focuses on promoting imaging services and equipment through advertising and strategic campaigns, while Medical Imaging Sales involves directly selling imaging products and solutions to healthcare providers. Both roles require healthcare industry knowledge but differ in their core functions and daily activities.

What is medical imaging marketing?

Medical Imaging Marketing refers to the strategic promotion and communication efforts aimed at increasing awareness, utilization, and sales of medical imaging products and services. This can include imaging equipment like MRI, CT, X-ray machines, and related software or diagnostic services. Marketing professionals in this field work with hospitals, clinics, and physicians to highlight the benefits, safety, and technological advancements of their offerings. They may use digital marketing, educational campaigns, events, and relationship-building to reach their target audiences. The goal is to help healthcare providers deliver better patient outcomes through innovative imaging solutions.
More about Medical Imaging Marketing jobs
What cities are hiring for Medical Imaging Marketing jobs? Cities with the most Medical Imaging Marketing job openings:
What states have the most Medical Imaging Marketing jobs? States with the most job openings for Medical Imaging Marketing jobs include:
Infographic showing various Medical Imaging Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $71,144 per year, or $34.2 per hour.

Marketing Manager

REGIONAL MEDICAL IMAGING, P.C.

Flint, MI โ€ข On-site

Full-time

Posted 6 days ago


Job description

Marketing ManagerPosition Summary

The Marketing Manager is responsible for leading and coordinating Regional Medical Imaging's marketing, physician engagement, community outreach, and brand initiatives. This position serves as the primary liaison between RMI leadership, internal stakeholders, external marketing partners, and community organizations to ensure marketing efforts align with the organization's strategic goals and deliver measurable business results.

The Marketing Manager oversees physician outreach initiatives, referral growth strategies, community engagement, brand consistency, and marketing operations while providing leadership to the Marketing Field Representative. As RMI's marketing strategy continues to evolve, this role will adapt to meet the organization's changing business needs and partnerships.


Essential ResponsibilitiesMarketing Strategy & Brand Management
  • Partner with executive leadership to support marketing initiatives that align with organizational goals.
  • Serve as the primary internal liaison with external marketing agencies and creative partners.
  • Ensure all marketing materials accurately reflect RMI's mission, values, services, and brand.
  • Coordinate marketing campaigns across digital, print, community, and physician audiences.
  • Evaluate marketing effectiveness and recommend opportunities for improvement.
Physician & Business Development
  • Support physician relationship and referral growth initiatives.
  • Monitor referral trends and identify opportunities to strengthen referring physician relationships.
  • Collaborate with operations and clinical leaders to enhance the referring provider experience.
  • Assist in developing outreach strategies for new physicians, service lines, and geographic markets.
Leadership
  • Provide leadership, coaching, and direction to the Marketing Field Representative.
  • Establish priorities, goals, and performance expectations.
  • Coordinate outreach activities and evaluate effectiveness.
Community Engagement
  • Coordinate community partnerships, sponsorships, and outreach activities.
  • Represent RMI at community events and networking opportunities.
  • Support physician appreciation events and community education initiatives.
Marketing Operations
  • Coordinate production of marketing collateral and promotional materials.
  • Manage reputation management initiatives, online reviews, and community presence.
  • Assist with website content, social media coordination, advertising, and public relations activities.
  • Support internal communication and organizational recognition initiatives.
Analytics & Reporting
  • Track key marketing and referral metrics.
  • Prepare reports for executive leadership regarding marketing performance and business development initiatives.
  • Utilize data to identify opportunities for growth and operational improvement.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, or related field preferred.
  • Three to five years of progressive experience in marketing, healthcare, business development, physician relations, or related field.
  • Healthcare marketing experience preferred.
  • Experience working with external vendors and marketing agencies preferred.
  • Supervisory or leadership experience preferred.
  • Strong analytical, organizational, communication, and relationship-building skills.

Schedule: Monday–Friday, 8:00 a.m.–5:00 p.m. with occasional evening and weekend hours to support community events and organizational initiatives.