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Media Relations Jobs in Rochester, NY (NOW HIRING)

Doist

Chief Marketing Officer (CMO)

Rochester, NY · On-site

$100 - $160/hr

Oversee public relations, media opportunities, awards, rankings, and recognition programs. * Elevate thought leadership through articles, webinars, podcasts, speaking engagements, and industry ...

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All JobsMedia Relations JobsMedia Relations Jobs in Rochester, NY

Media Relations information

See Rochester, NY salary details

$51.8K

$92.6K

$117.9K

How much do media relations jobs pay per year?

As of Aug 20, 2026, the average yearly pay for media relations in Rochester, NY is $92,578.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $115,900.00 per year, depending on experience, location, and employer.

What is media relations?

Media relations refers to the practice of building and maintaining positive relationships between an organization and members of the media, such as journalists, reporters, and news outlets. Professionals in this field are responsible for managing communications, distributing press releases, coordinating interviews, and ensuring accurate representation of their organization in the media. The goal is to generate favorable coverage, handle crisis situations, and support the organization's reputation through effective interaction with the press.

What are the qualifications to get a job in media relations?

The qualifications that you need to start a career in media relations include an understanding of the media and journalism and a degree in communications, public relations, marketing, or a related subject. Most employers prefer a bachelor’s degree, though some may accept job experience instead. All media relations professionals need excellent communication and writing skills. You may wish to undertake an internship during your undergraduate studies to gain PR or social media experience. You can obtain professional certification from professional associations like the Public Relations Society of America.

What are the key skills and qualifications needed to thrive as a media relations professional, and why are they important?

To thrive as a Media Relations professional, you need strong written and verbal communication skills, a background in public relations or communications, and experience in managing press interactions. Familiarity with media monitoring tools, press release distribution platforms, and CRM systems is typically required. Relationship-building, strategic thinking, and crisis management are standout soft skills in this role. These skills ensure effective message delivery, maintain a positive public image, and enable swift, composed responses during critical media situations.

What are some common challenges faced in a media relations role, and how can they be effectively managed?

Professionals in Media Relations often encounter challenges such as managing tight deadlines, handling crisis communications, and ensuring consistent messaging across various media channels. Building and maintaining strong relationships with journalists and media outlets is crucial but can require persistent effort and proactive communication. Staying informed about media trends and being prepared to respond quickly to breaking news or misinformation helps navigate these challenges. Collaboration with internal teams, such as marketing and leadership, is essential to ensure alignment and deliver effective messaging.

What is the difference between Media Relations vs Public Relations Specialist?

AspectMedia RelationsPublic Relations Specialist
Primary FocusBuilding and maintaining relationships with media outletsManaging overall public image and communication strategies
Skills & CredentialsMedia outreach, communication, press release writingMedia relations, strategic communication, content creation
Work EnvironmentMedia events, press conferences, media outletsCorporate offices, PR agencies, client-facing roles
Industry UsageCommon in corporate, nonprofit, and government sectorsUsed across industries for brand management

Media Relations focuses specifically on engaging with media outlets to secure coverage, while Public Relations Specialists handle broader communication strategies to shape public perception. Both roles require strong communication skills and media knowledge but differ in scope and daily activities.

Is media relations a stressful job?

Media relations can be stressful due to the need to manage multiple media outlets, meet tight deadlines, and handle sensitive information. Professionals in this role often work under pressure to maintain positive public perception and respond quickly to crises, requiring strong communication skills and resilience.
More about Media Relations jobs

What are the most commonly searched types of Media Relations jobs in Rochester, NY?

The most popular types of Media Relations jobs in Rochester, NY are:

What are popular job titles related to Media Relations jobs in Rochester, NY?

For Media Relations jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Media Relations jobs in Rochester, NY look for?

The top searched job categories for Media Relations jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Media Relations jobs?

Cities near Rochester, NY with the most Media Relations job openings:

Media Relations jobs near you
Infographic showing various Media Relations job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $92,578 per year, or $44.5 per hour.

Patient Account Rep - HB

UR Thompson Health

Canandaigua, NY • On-site

$19.40 - $22.50/hr

Full-time

Re-posted 20 hours ago

Job description

Schedule: Full time, Days
Main Function:
  • Independently monitors and controls accounts receivables of third-party payers.
  • Reviews daily registration/referral processes within own payer area and coordinates with appropriate departments when necessary.
  • Run AR reports from monitoring of specifics. Reconciles accounts timely and accurate.
  • Communicates and resolves issues with internal and external customers regarding payer-specific requirements in registration, referrals, charges, and coding affecting the submission and payment of professional claims.
  • Maintains knowledge of payer regulations and all manual and electronic procedures in submission and remittances.

Education:
  • High School Diploma or GED required.
  • Associate's Degree preferred.
  • Medical terminology desired.
  • ICD-9/10 CPT coding experience is strongly preferred.

Experience:
  • 2 to 3 years of previous medical billing experience is preferred.
  • Familiarity with all forms of payer claims by paper and electronic media is preferred.
  • Excellent public/patient relations and communication skills.
  • Skills in using Mainframe, Excel, and Word preferred.

Salary range: $19.40 - $22.50
Starting pay: based on experience
Thompson Health is an EOE encouraging individuals with disabilities, and veterans to apply.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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