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Media Relations Jobs in Rochester, NY (NOW HIRING)

Paychex

Public Relations Program Manager II

Rochester, NY · On-site +1

$83K - $115K/yr

Media Relations - Preferred * Business To Business - Preferred * Journalism - Preferred * Media Coverage - Preferred * Social Media - Preferred * Project Management - Preferred * Thought Leadership ...

Paychex

Public Relations Program Manager II

Rochester, NY · On-site

$83K - $115K/yr

Media Relations - Preferred * Business To Business - Preferred * Journalism - Preferred * Media Coverage - Preferred * Social Media - Preferred * Project Management - Preferred * Thought Leadership ...

Matter

Public Relations Account Coordinator

Rochester, NY · On-site

$44K/yr

Public Relations Account Coordinator Hybrid: In office Mon-Thurs, Remote - Fri Rochester, NY Matter ... Secure client media opportunities in trade, consumer, business media and other outlets * Conduct ...

Agilent

Paid Social Media Specialist

Rochester, NY · On-site +1

$103K - $193K/yr

Help to define and execute a paid social media strategy in collaboration with management and cross functional stakeholders (i.e., PR, Brand, Corporate Comms, etc.). * Participate as a core team ...

Launch Focus

Social Media Manager

Rochester, NY

We are looking for a Social Media Manager. Main duties of the job are to increase social media stats, engage with followers, fulfill promotion techniques, plan new creative marketing ideas, and ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Manage and optimize media budgets to maximize ROI and reach target audiences. * Analyze campaign performance data to identify insights and refine strategies for continuous improvement. * Develop and ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Lead integrated campaigns across a variety of digital channels, including paid media (search, display, video), social media (paid and organic), email marketing, and SEO/SEM. * Collaborate with ...

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All JobsMedia Relations JobsMedia Relations Jobs in Rochester, NY

Media Relations information

See Rochester, NY salary details

$51.8K

$92.6K

$117.9K

How much do media relations jobs pay per year?

As of Jul 29, 2026, the average yearly pay for media relations in Rochester, NY is $92,578.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $115,900.00 per year, depending on experience, location, and employer.

What Are the Qualifications to Get a Job in Media Relations?

The qualifications that you need to start a career in media relations include an understanding of the media and journalism and a degree in communications, public relations, marketing, or a related subject. Most employers prefer a bachelor’s degree, though some may accept job experience instead. All media relations professionals need excellent communication and writing skills. You may wish to undertake an internship during your undergraduate studies to gain PR or social media experience. You can obtain professional certification from professional associations like the Public Relations Society of America.

Is PR a high paying career?

Public relations (PR) professionals, including media relations specialists, can earn a wide range of salaries depending on experience, location, and industry. Entry-level roles typically have lower pay, while experienced PR managers and directors often earn higher salaries, with some reaching six figures. Advanced skills in communication, strategic planning, and media tools can enhance earning potential.

What are the key skills and qualifications needed to thrive as a Media Relations professional, and why are they important?

To thrive as a Media Relations professional, you need strong written and verbal communication skills, a background in public relations or communications, and experience in managing press interactions. Familiarity with media monitoring tools, press release distribution platforms, and CRM systems is typically required. Relationship-building, strategic thinking, and crisis management are standout soft skills in this role. These skills ensure effective message delivery, maintain a positive public image, and enable swift, composed responses during critical media situations.

What kind of jobs in media bring in $150,000 a year?

Senior media relations roles such as Media Relations Directors, Public Relations Managers, or Communications Directors often earn $150,000 or more annually, especially in large organizations or agencies. These positions typically require extensive experience, strong media networks, strategic communication skills, and often involve managing high-profile campaigns or corporate reputation efforts.

What is the difference between Media Relations vs Public Relations Specialist?

AspectMedia RelationsPublic Relations Specialist
Primary FocusBuilding and maintaining relationships with media outletsManaging overall public image and communication strategies
Skills & CredentialsMedia outreach, communication, press release writingMedia relations, strategic communication, content creation
Work EnvironmentMedia events, press conferences, media outletsCorporate offices, PR agencies, client-facing roles
Industry UsageCommon in corporate, nonprofit, and government sectorsUsed across industries for brand management

Media Relations focuses specifically on engaging with media outlets to secure coverage, while Public Relations Specialists handle broader communication strategies to shape public perception. Both roles require strong communication skills and media knowledge but differ in scope and daily activities.

What are some common challenges faced in a Media Relations role, and how can they be effectively managed?

Professionals in Media Relations often encounter challenges such as managing tight deadlines, handling crisis communications, and ensuring consistent messaging across various media channels. Building and maintaining strong relationships with journalists and media outlets is crucial but can require persistent effort and proactive communication. Staying informed about media trends and being prepared to respond quickly to breaking news or misinformation helps navigate these challenges. Collaboration with internal teams, such as marketing and leadership, is essential to ensure alignment and deliver effective messaging.

What are media relations?

Media relations refers to the practice of building and maintaining positive relationships between an organization and members of the media, such as journalists, reporters, and news outlets. Professionals in this field are responsible for managing communications, distributing press releases, coordinating interviews, and ensuring accurate representation of their organization in the media. The goal is to generate favorable coverage, handle crisis situations, and support the organization's reputation through effective interaction with the press.

What does media relations do?

Media relations professionals manage communication between an organization and the media. They develop press releases, coordinate interviews, and build relationships with journalists to promote positive coverage and handle inquiries or crises.

What is the career path for media relations?

A career in media relations typically starts with entry-level roles such as media coordinator or public relations assistant, focusing on building communication skills and media contacts. Progression can lead to roles like media relations manager, communications director, or public relations director, often requiring experience in strategic communication, media outreach, and familiarity with tools like press releases and media databases.
More about Media Relations jobs
What are the most commonly searched types of Media Relations jobs in Rochester, NY? The most popular types of Media Relations jobs in Rochester, NY are:
What are popular job titles related to Media Relations jobs in Rochester, NY? For Media Relations jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Media Relations jobs in Rochester, NY look for? The top searched job categories for Media Relations jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Media Relations jobs? Cities near Rochester, NY with the most Media Relations job openings:
Media Relations jobs near you
Infographic showing various Media Relations job openings in Rochester, NY as of July 2026, with employment types broken down into 74% Full Time, 20% Part Time, 1% Temporary, and 5% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $92,578 per year, or $44.5 per hour.

Public Relations Program Manager II

Paychex

Rochester, NY • On-site, Remote

$83K - $115K/yr

Full-time

Medical, Retirement, PTO

Posted 14 days ago

Paychex rating

7.3

Company rating: 7.3 out of 10

Based on 175 frontline employees who took The Breakroom Quiz

219th of 488 rated business services

Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a singleconnected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.
Overview

Provides strategic expertise to advance key initiatives of the public relations function at Paychex, working in partnership with key internal and external stakeholders.


Responsibilities
  • Oversees the company’s research-based public relations function to demonstrate and advance the insight and expertise Paychex brings to the business landscape.
  • Works in partnership with the manager of Public Relations to implement the company’s public relations plan, providing applicable guidance and direction to the external public relations agency, to drive awareness and exposure for Paychex.
  • Supports the public relations initiatives of specific business units and channels to ensure the positive promotion of Paychex products and services.
  • Develops and implements public relations plans in support of corporate campaigns to showcase Paychex’s commitment to business success.
  • Supports internal communications efforts to enhance the company’s commitment to creating an informed and positive culture at Paychex.
  • Generates regional and local public relations exposure to increase awareness of Paychex’s presence throughout the United States.
  • Other duties as assigned to support the general purpose of the position’s function.

Qualifications
  • Bachelor's Degree - Required
  • 7 years of experience in Public relations, agency, corporate communications, or related field.
  • Communication - Preferred
  • Writing - Preferred
  • Detail Oriented - Preferred
  • Presentations - Preferred
  • Coordinating - Preferred
  • Public Relations - Preferred
  • Press Releases - Preferred
  • Marketing - Preferred
  • Media Relations - Preferred
  • Business To Business - Preferred
  • Journalism - Preferred
  • Media Coverage - Preferred
  • Social Media - Preferred
  • Project Management - Preferred
  • Thought Leadership - Preferred

Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $83,000 - $115,500. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?
    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

      • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

      Not sure if you meet every requirement?
      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

      Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.Qualifications:
      • Bachelor's Degree - Required
      • 7 years of experience in Public relations, agency, corporate communications, or related field.
      • Communication - Preferred
      • Writing - Preferred
      • Detail Oriented - Preferred
      • Presentations - Preferred
      • Coordinating - Preferred
      • Public Relations - Preferred
      • Press Releases - Preferred
      • Marketing - Preferred
      • Media Relations - Preferred
      • Business To Business - Preferred
      • Journalism - Preferred
      • Media Coverage - Preferred
      • Social Media - Preferred
      • Project Management - Preferred
      • Thought Leadership - Preferred
      Education:UNAVAILABLEEmployment Type: FULL_TIME

    What Paychex employees say

    Pay

    Benefits

    Hours and flexibility

    Workplace

    Get the full story on Breakroom

    Paychex logo

    About Paychex

    Sourced by ZipRecruiter

    Consult with America's businesses, leveraging Paychex key referral channels and partnerships to educate stakeholders on our services, and provide consultative solutions to increase market share and drive revenue.

    Industry

    Human resources consulting services

    Company size

    10,000+ Employees

    Headquarters location

    Rochester, NY, US

    Year founded

    1971

    Social media

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