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Media Director Jobs in Silver Spring, MD (NOW HIRING)

Working America Associa

Graphic Designer

Washington, DC · On-site

$74K/yr

Media Director DESCRIPTION OF DUTIES: ● Developing creative ideas for short and long-form videos to educate audiences about public policy, candidates, and other programs and resources they may need ...

RPMGlobal

Director of Social Media

Arlington, VA · On-site

$105 - $115/hr

Director of Social Media Conservation International protects nature for the benefit of humanity. Through science, policy, fieldwork, and finance, we spotlight and secure the most important places in ...

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Media Director information

See Silver Spring, MD salary details

$48.6K

$116.5K

$162.8K

How much do media director jobs pay per year?

As of Sep 5, 2026, the average yearly pay for media director in Silver Spring, MD is $116,511.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $139,000.00 per year, depending on experience, location, and employer.

What is a media director?

A media director works within an advertising agency or marketing department, and is responsible for coordinating the creation and distribution of marketing materials, press releases, and advertising campaigns. Your duties include working with clients to determine appropriate campaign strategy for products or services and making cost estimates for the finished campaign product. You also work closely with the account management and art departments, directing the composition of marketing materials and overseeing all aspects of the campaign, including photo and commercial shoots, media buys, and communication with contacts in the media industry.

What does a media director do?

A Media Director is responsible for overseeing a company's media planning, buying, and strategy to ensure effective advertising campaigns. They analyze target audiences, select appropriate media channels, negotiate with vendors, and manage budgets to maximize the reach and impact of marketing efforts. Media Directors often collaborate with creative teams, clients, and executives to align campaigns with overall business goals. Their expertise helps organizations achieve the best possible return on investment for their advertising spend.

What are the key skills and qualifications needed to thrive as a media director, and why are they important?

To thrive as a Media Director, you need expertise in media planning, campaign strategy, analytics, and a background in marketing or communications, often supported by a relevant degree. Familiarity with media buying platforms, analytics tools like Google Analytics, and ad management systems is standard in the field. Strong leadership, negotiation skills, and creative problem-solving set standout candidates apart. These skills ensure effective campaign execution, optimal budget use, and strong team performance in a competitive media landscape.

How does a media director typically collaborate with creative and account teams within an agency?

A Media Director works closely with both creative and account teams to ensure that media strategies align with client goals and campaign messaging. They often participate in brainstorming sessions, provide media insights to inform creative concepts, and coordinate with account managers to understand client needs and budgets. Effective communication and cross-department collaboration are essential, as Media Directors help bridge the gap between creative vision and media execution, ensuring campaigns are both innovative and strategically placed.

What is the difference between Media Director vs Media Planner?

AspectMedia DirectorMedia Planner
Required CredentialsBachelor's degree; experience in media buying and strategyBachelor's degree; knowledge of media channels and audience targeting
Work EnvironmentLeadership role overseeing teams and campaignsResearch and strategy-focused role, often working with media plans
Employer & Industry UsageAdvertising agencies, media companies, corporationsAdvertising agencies, media buying firms, marketing departments
Search & Comparison IntentUnderstanding senior media roles and responsibilitiesLearning about media planning and campaign development

The Media Director typically oversees media strategies, manages teams, and makes high-level decisions, while the Media Planner focuses on developing media plans, researching target audiences, and selecting appropriate channels. Both roles require media knowledge but differ in scope and seniority.

More about Media Director jobs

What are the most commonly searched types of Media jobs in Silver Spring, MD?

The most popular types of Media jobs in Silver Spring, MD are:

What are popular job titles related to Media Director jobs in Silver Spring, MD?

For Media Director jobs in Silver Spring, MD, the most frequently searched job titles are:

What job categories do people searching Media Director jobs in Silver Spring, MD look for?

The top searched job categories for Media Director jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Media Director jobs?

Cities near Silver Spring, MD with the most Media Director job openings:

Media Director jobs near you
Infographic showing various Media Director job openings in Silver Spring, MD as of August 2026, with employment types broken down into 2% As Needed, 85% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $116,511 per year, or $56 per hour.

Director, Media Relations

National Retail Federation

Washington, DC • On-site

$120K - $125K/yr

Full-time

Posted 23 days ago

Job description

Job Type
Full-time
Description
The National Retail Federation is a trade association that advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation's largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.
General Function
Direct NRF's key media relations efforts to advance the organization's strategic goals, elevate coverage of policy positions, research and events, strengthen NRF's visibility and reputation, and promote a positive narrative for the retail industry.
Essential Functions
  • Direct the development and implementation of NRF's media relations strategy to advance organizational priorities, increase brand visibility, and support the interests of the retail industry
  • Draft press releases, statements and other materials relating to policy positions, research and NRF events
  • Oversee interviews conducted in NRF's media studio
  • Staff NRF spokespersons with print and broadcast interviews as needed
  • Cultivate and maintain strategic relationships with reporters, editors, producers, and other key media contacts to expand NRF's reach and influence
  • Develop and deliver timely information to the press to build a positive media narrative surrounding the retail industry
  • Lead cross-divisional collaboration to develop and align messaging on policy positions, industry trends, economic issues, and consumer research, ensuring consistency with NRF priorities and strategic objectives
  • Develop opportunities for social media content across NRF-branded channels
  • Lead media outreach and registration strategy for NRF events and activities, including Retail's Big Show, to maximize visibility, strengthen stakeholder engagement, and support business objectives
  • Manage fulfillment of NRF event media barter agreements
  • Manage the media calendar
  • Track, analyze, and communicate NRF's share of voice and media performance on priority issues to inform strategy and guide decision-making
  • Monitor consumer and industry trends and assess issues impacting the retail industry.
  • Support and contribute to broader internal and external strategic initiatives, serving as a key communications partner on high-priority organizational efforts
  • Leverage AI-enabled tools to enhance media monitoring, analyze coverage trends, inform messaging strategy, and improve the efficiency and effectiveness of media relations efforts
  • Perform other duties as assigned

Requirements
  • Bachelor's degree in communications, marketing, journalism, or related discipline
  • At least six years of progressively responsible experience in communications, public affairs, media relations, or marketing, including experience leading strategic media initiatives and high-visibility campaigns
  • Hill experience a plus
  • Excellent writing and editing skills, with the ability to translate complex and technical issues into clear, compelling messaging for external and internal audiences
  • Ability to work in a fast-paced environment with strong attention to detail and organizational skills
  • Ability to work independently and collaboratively, while managing multiple projects and driving results
  • Demonstrated strategic judgment, sound decision-making, and professional initiative, with the ability to independently assess opportunities, manage competing priorities, and drive results
  • Familiarity with Cision or other PR and media databases
  • Excellent presentation skills
  • Creative problem-solving skills
  • Strong interpersonal, influencing, and leadership skills, with the ability to build credibility, work effectively across functions, and manage external relationships with confidence and professionalism
  • Ability to travel (up to 10%)

Location: Washington, D.C. (In-office 3 days a week)
How to Apply: Interested candidates are invited to submit an application with their resume and cover letter.
National Retail Federation (NRF) is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants without regard to any legally protected characteristic. This applies to all employment decisions, including recruiting, hiring, pay, promotion, development, and termination.
Salary Description
$120,000 - $125,000 Annually

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