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Media Director Jobs in Rochester, NY (NOW HIRING)

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Oversee company and property branding to ensure consistency across websites, advertising, social media, collateral, signage, resident communications, and other marketing materials. * Direct digital ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Oversee company and property branding to ensure consistency across websites, advertising, social media, collateral, signage, resident communications, and other marketing materials. * Direct digital ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Design and execute multi-channel marketing strategies with direct revenue accountability * Drive ... Lead integrated campaigns across paid media, organic growth, and lifecycle marketing * Work with ...

Monro

Director of Marketing Operations

Rochester, NY

Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.) * Support execution of marketing strategy ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.) * Support execution of marketing strategy ...

WOWK-TV

Sports Content Creator

Rochester, NY

$16.50 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Experience with posting and editing content to all social media platforms * Experience guiding, directing and motivating others * Ability to identify the developmental needs of others and to coach ...

Doist

Chief Marketing Officer (CMO)

Rochester, NY · On-site

$100 - $160/hr

  • Medical

  • Retirement

  • PTO

The Director of Sales will report to the CMO and will lead day‑to‑day sales execution, pipeline ... Oversee public relations, media opportunities, awards, rankings, and recognition programs.

New

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Media Director information

See Rochester, NY salary details

$48.6K

$116.7K

$163K

How much do media director jobs pay per year?

As of Aug 14, 2026, the average yearly pay for media director in Rochester, NY is $116,656.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,200.00 and $139,200.00 per year, depending on experience, location, and employer.

What does a media director do?

A Media Director is responsible for overseeing a company's media planning, buying, and strategy to ensure effective advertising campaigns. They analyze target audiences, select appropriate media channels, negotiate with vendors, and manage budgets to maximize the reach and impact of marketing efforts. Media Directors often collaborate with creative teams, clients, and executives to align campaigns with overall business goals. Their expertise helps organizations achieve the best possible return on investment for their advertising spend.

What is the difference between Media Director vs Media Planner?

AspectMedia DirectorMedia Planner
Required CredentialsBachelor's degree; experience in media buying and strategyBachelor's degree; knowledge of media channels and audience targeting
Work EnvironmentLeadership role overseeing teams and campaignsResearch and strategy-focused role, often working with media plans
Employer & Industry UsageAdvertising agencies, media companies, corporationsAdvertising agencies, media buying firms, marketing departments
Search & Comparison IntentUnderstanding senior media roles and responsibilitiesLearning about media planning and campaign development

The Media Director typically oversees media strategies, manages teams, and makes high-level decisions, while the Media Planner focuses on developing media plans, researching target audiences, and selecting appropriate channels. Both roles require media knowledge but differ in scope and seniority.

How does a media director typically collaborate with creative and account teams within an agency?

A Media Director works closely with both creative and account teams to ensure that media strategies align with client goals and campaign messaging. They often participate in brainstorming sessions, provide media insights to inform creative concepts, and coordinate with account managers to understand client needs and budgets. Effective communication and cross-department collaboration are essential, as Media Directors help bridge the gap between creative vision and media execution, ensuring campaigns are both innovative and strategically placed.

What are the key skills and qualifications needed to thrive as a media director, and why are they important?

To thrive as a Media Director, you need expertise in media planning, campaign strategy, analytics, and a background in marketing or communications, often supported by a relevant degree. Familiarity with media buying platforms, analytics tools like Google Analytics, and ad management systems is standard in the field. Strong leadership, negotiation skills, and creative problem-solving set standout candidates apart. These skills ensure effective campaign execution, optimal budget use, and strong team performance in a competitive media landscape.

What is a media director?

A media director works within an advertising agency or marketing department, and is responsible for coordinating the creation and distribution of marketing materials, press releases, and advertising campaigns. Your duties include working with clients to determine appropriate campaign strategy for products or services and making cost estimates for the finished campaign product. You also work closely with the account management and art departments, directing the composition of marketing materials and overseeing all aspects of the campaign, including photo and commercial shoots, media buys, and communication with contacts in the media industry.

More about Media Director jobs

What are the most commonly searched types of Media jobs in Rochester, NY?

The most popular types of Media jobs in Rochester, NY are:

What are popular job titles related to Media Director jobs in Rochester, NY?

For Media Director jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Media Director jobs in Rochester, NY look for?

The top searched job categories for Media Director jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Media Director jobs?

Cities near Rochester, NY with the most Media Director job openings:

Media Director jobs near you
Infographic showing various Media Director job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $111,202 per year, or $53.5 per hour.

Graduate Assistant (Part-Time) - Student Life and Leadership Development

Monroe Community College Association

Rochester, NY • On-site

$16/hr

Part-time

Re-posted 2 hours ago

Job description

Student Life & Leadership Development: Provide direct support to the SLLD Office at both the Downtown and Brighton campuses. Assist in day-to-day operations, including office hours, communication with students and staff, and general administrative duties as needed.
Co-advisor to Campus Activities Board: Serve as a Co-advisor to the Campus Activities Board (CAB) in collaboration with the Program Coordinator. Help guide CAB members in planning and executing campus events, meetings, and leadership development activities.
Program Planning and Execution: Assist in the development, planning, execution, and post-event evaluation of student life programs, leadership development initiatives, and campus events. This includes coordination of space, publicity, performer logistics, catering, transportation, and any special accommodations required for the event.
Event Supervision: Provide on-site supervision of campus events to ensure proper facilities use, coordination of activities, and adherence to university policies and safety standards. Address any issues that arise during events, providing solutions and support as needed.
Leadership Program Delivery: Assist in delivering student leadership programs by supporting workshops, leadership retreats, guest speakers, and peer mentor initiatives. Help assess the effectiveness of these programs and provide feedback for improvements.
Student Engagement and Collaboration: Develop and implement initiatives that encourage student involvement and connection to campus organizations, clubs, and events. Work closely with staff to create a welcoming environment that fosters student engagement across all levels.
Social Media and Marketing: Manage and curate content for department social media accounts (Instagram, TikTok, etc.), including event promotion, highlighting student activities, and creating engaging posts to increase student awareness and participation.
Documentation and Communication: Gather photos and videos during events for promotional materials, presentations, and reports. Work with other departments and student organizations to coordinate event publicity and communications to ensure the campus community is well-informed.
Reporting and Meetings: Attend regular meetings with the Assistant Director and Student Life and Leadership staff. Report on program progress, event outcomes, and provide updates on any ongoing responsibilities. Provide feedback and suggestions to enhance student engagement strategies.
Professional Development: Participate in training opportunities and workshops for personal and professional development in student affairs, leadership, event planning, and communication.
MCC Expectations:
  • Adheres to the College Code of Conduct.
  • Contributes to, supports, and maintains an equitable, inclusive, and collaborative College environment.
  • Maintains technological competencies utilized by the College.
  • Commits to the philosophy of a comprehensive community college.
  • Commits to professional growth. which includes seeking ongoing training in diversity, equity and inclusion to better serve students.

Required Qualifications:
  • Education: Bachelor's degree required. Must be enrolled in a graduate degree program related to Higher Education, Student Affairs, or a similar field.
  • Technical Skills: Proficiency in Microsoft 365 (Word, Excel, PowerPoint), and experience with social media platforms, including Instagram and TikTok.
  • Communication: Strong written and verbal communication skills. Ability to effectively interact with students, staff, and faculty.
  • Event Planning: Experience with planning and organizing campus events or programs.
  • Organizational Skills: Strong attention to detail and ability to manage multiple tasks, projects, and deadlines.
  • Teamwork: Ability to collaborate effectively with a diverse group of students, staff, and faculty.
  • Supervision: Demonstrated ability to manage and supervise activities, events, and student staff.
  • Commitment to Student Success: Passion for supporting student engagement, leadership development, and campus involvement.

Preferred Qualifications:
  • Graduate Experience: Prior experience as a graduate assistant or in a similar student affairs position.
  • Professional and/or Academic Experience: Previous involvement in student life, campus programming, or leadership development programs.
  • Leadership Development: Familiarity with or experience in student leadership development programs, such as student government, campus organizations, or leadership conferences.
  • Creativity: Ability to use creative tools (Canva or similar software) to design promotional materials for events and social media.
  • Social Media Strategy: Experience in managing or contributing to social media platforms for a university, student organization, or community group.
  • Program Evaluation: Experience in assessing and evaluating the effectiveness of student programs and events.
  • Cultural Competency: Ability to work with a diverse student body, fostering inclusivity and equity in student programs.
  • Problem-Solving Skills: Experience with managing event logistics and problem-solving in real-time during events.
  • Networking & Collaboration: Ability to build relationships with students, faculty, and local community partners to promote engagement and involvement opportunities.
  • Bilingual and able to read, write, and speak Spanish, or other languages, proficiently.

Schedule:
17 hours per week.

Apply