Media Associate Jobs in Hanover, MD (NOW HIRING)

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Company
Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective's diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Roles and Responsibilities
The Sr. Associate, Paid Media would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.
Must be a problem solver and professional in all communications both inside the agency and with clients. Sr. Associates must bring good interpersonal communication skills, collaborative spirit and solution-oriented thinking to deliver strategic support to client work.
Media Planning and Buying:
Reviews media brief and sets planning process in motion
Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
Reviews partner proposals and filters/compiles most compelling proposals
Support in development of holistic media plan recommendations which deliver on client media objectives
Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
Support financial management by managing campaign pacing and supporting in monthly billing processes
Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
Works directly in social platforms to execute, manage, and optimize campaigns.
When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.
Assists with campaign reporting activities based on agreed upon client cadence
Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
Manages campaign execution from start to finish in partnership with account lead
Supports the needs of direct manager and supporting media team members
External Relationship Management:
Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients. In addition, will predominantly lead select client relationships with assistance from Manager.
Participates in internal and external client meetings and presentations as needed
Works closely with vendors to develop productive working relationships that drive results for clients
Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner
Qualifications
Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns
Experience planning and buying across online and offline media channels
Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
Excellent analytical skills and understanding of KPI's and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Experience executing self-serve programmatic campaigns with DSP platforms.
Experience working with media management tools (e.g. Mediaocean)
Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
Google Analytics Certification is a plus Salary range: $59,000 - $65,000 USD

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

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