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Martech Product Manager Jobs in Reston, VA (NOW HIRING)

Mcguirewoods

Design Manager

Washington, DC · On-site

$90 - $120/hr

... final production with speed and precision, while overseeing day‑to‑day design execution ... Act as a strategic partner to Communications, Business Development, MarTech, practice groups and ...

McGuireWoods LLP

Design Manager

Washington, DC · On-site

$95K - $142K/yr

... production with speed and precision, while overseeing day-to-day design execution, mentoring mid ... Act as a strategic partner to Communications, Business Development, MarTech, practice groups and ...

McGuireWoods LLP

Design Manager

Washington, DC · Hybrid

... production with speed and precision, while overseeing day-to-day design execution, mentoring mid ... Act as a strategic partner to Communications, Business Development, MarTech, practice groups and ...

McGuireWoods LLP

Design Manager

Washington, DC · Hybrid

... production with speed and precision, while overseeing day-to-day design execution, mentoring mid ... Act as a strategic partner to Communications, Business Development, MarTech, practice groups and ...

Brand.AI

Senior Software Engineer

Washington, DC · On-site

$140 - $190/hr

We're not just another martech tool: we're building a layer 1 platform that becomes the ... manage and extend their DNA in an AI-driven world. About you We're seeking a Senior Software ...

Fmi

Senior Manager, Event Marketing

Arlington, VA · On-site

$87 - $114/hr

... and product safety and defense * education * industry collaboration and networking * research ... martech depth, cross-functional collaboration, and rigorous, data-driven analysis of what is and ...

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All JobsMartech Product JobsMartech Product Manager JobsMartech Product Manager Jobs in Reston, VA

Martech Product Manager information

See Reston, VA salary details

$53.6K

$165.8K

$204.9K

How much do martech product manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for martech product manager in Reston, VA is $165,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $146,700.00 and $204,900.00 per year, depending on experience, location, and employer.

What is a Martech Product Manager?

A Martech Product Manager is a professional responsible for overseeing the development, implementation, and optimization of marketing technology tools and platforms within an organization. They work at the intersection of marketing and technology, ensuring that digital solutions align with business goals and improve marketing effectiveness. Their role often includes managing product roadmaps, collaborating with cross-functional teams, and analyzing market trends to select and integrate the best technology solutions. This position requires both technical knowledge of marketing platforms and a deep understanding of marketing strategies.

What are the key skills and qualifications needed to thrive as a Martech Product Manager?

To thrive as a Martech Product Manager, you need expertise in product management, digital marketing, and analytics, often supported by a relevant degree and experience with marketing technologies. Familiarity with tools like Salesforce Marketing Cloud, HubSpot, Google Analytics, and agile project management platforms is typically required. Strong communication, strategic thinking, and stakeholder management skills help you bridge gaps between technical teams and marketing stakeholders. These competencies are vital for driving product success, ensuring seamless technology adoption, and maximizing marketing ROI.

How does a Martech Product Manager typically collaborate with marketing and engineering teams to deliver successful projects?

As a Martech Product Manager, you’ll act as a bridge between marketing stakeholders and the engineering team, ensuring both sides are aligned on project goals and requirements. You’ll gather input from marketers about campaign needs and data integration, then translate those requirements into actionable tasks for developers. Regular cross-functional meetings, clear documentation, and proactive communication are key to resolving challenges such as shifting priorities or technical constraints. This collaborative approach helps deliver solutions that meet business objectives and user needs.

What is the difference between Martech Product Manager vs Digital Marketing Manager?

AspectMartech Product ManagerDigital Marketing Manager
Primary FocusDeveloping and managing marketing technology products and platformsPlanning and executing digital marketing campaigns
Required SkillsProduct management, technical knowledge, data analysisMarketing strategy, content creation, campaign management
Work EnvironmentCollaborates with IT, product teams, marketingWorks mainly within marketing teams, agencies
Common CertificationsProduct management, marketing automation toolsDigital marketing certifications (Google Ads, HubSpot)

The Martech Product Manager focuses on developing and managing marketing technology solutions, while the Digital Marketing Manager concentrates on executing digital campaigns. Both roles require marketing knowledge, but the Martech Product Manager has a stronger technical and product-oriented skill set, often working closely with IT and product teams.

What are popular job titles related to Martech Product Manager jobs in Reston, VA?

For Martech Product Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Martech Product Manager jobs in Reston, VA look for?

The top searched job categories for Martech Product Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Martech Product Manager jobs?

Cities near Reston, VA with the most Martech Product Manager job openings:

Martech Product Manager jobs near you
Infographic showing various Martech Product Manager job openings in Reston, VA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 72% In-person, 4% Hybrid, and 24% Remote job distribution, with an average salary of $165,838 per year, or $79.7 per hour.

Director, Marketing Technology

Veteran Jobs - 2023 Mar 01 - Veterans Resources

Washington, DC • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: has Extraordinary People - ABA experts are the go to sources for bankers, policy makers and the media for credible information and insights for the banking industry. has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Click Here to review ABA's holistic approach to Benefits and Total Rewards.

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

Job Description:

The Director will lead the design and optimization of our marketing technology ecosystem.

This role bridges marketing, data, and engineering to drive scalable growth, improve customer experiences, and maximize ROI across all marketing channels.

Marketing Operations:

  • Work consultatively with marketers to support marketing campaigns: contact list creation/updates, journey consultation and building; social campaign target lists; and Salesforce marketing leads management.
  • Improve campaign execution workflows and automation.
  • Optimize lead management, scoring, and lifecycle processes.
  • Ensure data quality and system hygiene.

Platform Management & Integration

  • Drive platform evaluation and implementation within ABA's MarTech stack:

- Web content management and personalization (e.g. Sitecore, Optimizely)

-Data platforms (CDPs, data warehouses)

  • Support implementation of new platforms to integrate with current MarTech stack:

- SalesForce CRM and Marketing Cloud

- Analytics tools (e.g., Google Analytics, BI platforms)

- Other ABA applications such as LMS, OneLogin, etc.

  • Ensure seamless integration and tracking (APIs, middleware, data pipelines, GTM) across ABA systems, such as CRM, Learning Management, email bulletins and IAM.
  • For features and released on integrated applications, represent MarTech stack to provide consultation and testing support.

MarTech Strategy & Leadership

  • Drive the vision, roadmap, and governance of the marketing technology stack to bring together multiple technologies to create one unified view of a customer.
  • Evaluate, and manage platforms (CDP, MAP, etc.) to deliver the vision of a unified customer profile.
  • Represent marketing and business to prioritize and scope new features, capabilities and emerging technologies (such as AI) that align technology decisions with business and marketing goals.

Data & Analytics:

  • Maintain data governance and data quality.
  • Partner with data teams to ensure accurate segmentation and insights.
  • Turn marketing data into recommendations and actionable strategies.

Cross-Functional Collaboration:

  • Partner with IT, Membership, Product, Sales, and Customer Service teams and vendors.
  • Translate business needs into technical requirements.
  • Act as a key liaison between technical and non-technical stakeholders.

Apply