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Martech Manager Jobs in Tennessee (NOW HIRING)

Mars, Incorporated

Content Ops Sr Manager

Franklin, TN · On-site

Partners closely with the embedded MarTech & Workflow Manager, Content Operations Analyst, and the Content & Production Product Owner. What are we looking for? * 8-12 years in content production ...

Pwc

MarTech Strategist - Senior Associate

Nashville, TN · On-site

$77K - $202K/yr

Industry/Sector Not Applicable Specialism Customer Management Level Senior Associate & Summary The Opportunity As a Marketing Technology and Operations Strategist - Senior Associate, you will engage ...

Mars

Content Ops Sr Manager

Franklin, TN

Partners closely with the embedded MarTech & Workflow Manager, Content Operations Analyst, and the Content & Production Product Owner. What are we looking for? * 8-12 years in content production ...

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Martech Manager information

What is a Martech Manager?

A Martech Manager is responsible for overseeing a company's marketing technology stack, ensuring that the right tools and platforms are integrated to support marketing objectives and strategies. They manage the implementation, optimization, and maintenance of marketing software such as CRM systems, email marketing tools, analytics platforms, and automation solutions. Martech Managers work closely with marketing, IT, and data teams to streamline processes, analyze performance, and drive digital marketing success through effective use of technology.

What are the key skills and qualifications needed to thrive as a Martech Manager, and why are they important?

To thrive as a Martech Manager, you need expertise in digital marketing strategies, data analytics, and a strong understanding of marketing technology platforms, often supported by a degree in marketing, IT, or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and certifications such as Google Analytics or Salesforce are highly valued. Excellent project management, problem-solving, and communication skills help bridge the gap between marketing and technical teams. These capabilities are crucial for optimizing campaign performance, ensuring technology alignment, and driving business growth through effective martech solutions.

What are some common challenges Martech Managers face when integrating new marketing technologies with existing systems?

Martech Managers often encounter challenges when introducing new tools, such as ensuring compatibility with legacy systems, managing data integrity across platforms, and training team members on updated processes. Additionally, coordinating with IT, marketing, and sales departments to align technology implementation with business objectives can require careful planning and communication. Effective change management and a clear roadmap are essential for minimizing disruptions and maximizing the value of new technology investments.

What are the most commonly searched types of Martech jobs in Tennessee?

The most popular types of Martech jobs in Tennessee are:

What are popular job titles related to Martech Manager jobs in Tennessee?

For Martech Manager jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Martech Manager jobs in Tennessee look for?

The top searched job categories for Martech Manager jobs in Tennessee are:

What cities in Tennessee are hiring for Martech Manager jobs?

Cities in Tennessee with the most Martech Manager job openings:

Martech Manager jobs near you
Infographic showing various Martech Manager job openings in Tennessee as of July 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.

Marketing Technology Specialist - Digital Learning - UTK

Knoxville, TN • On-site

The University of Tennessee
Colleges, Universities, and Professional Schools • 1 - 5K employees
Learn more about The University of Tennesseeexternal

$90K - $105K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Key responsibilities

  • Manage day-to-day operations of the MarTech stack and oversee project execution.

  • Enforce UTM governance standards, audit campaign URLs, and validate campaign tracking for accurate attribution.

  • Develop and refine automation workflows, analyze data for insights, and ensure consistent measurement across marketing tools.

Job description


The Marketing Technology (MarTech) Specialist supports marketing and enrollment objectives by managing and optimizing marketing technologies, data integrations, and analytics. This role works closely with the MarTech Director and cross-functional teams to enhance performance, ensure accurate tracking, and drive operational efficiency. The ideal candidate is proactive, analytical, and collaborative, with a strong focus on results and detail.
Responsibilities
Marketing Technology Stack Management
  • Manage day-to-day operations of the MarTech stack and oversee project execution.
  • Serve as subject matter expert for platform research, configuration, and integration.
  • Implement, maintain, and/or optimize MarTech tools, such as Zapier and Google Analytics.
  • Ensure seamless data flow and accurate tracking across systems, including GTM.
  • Collaborate with Marketing to align technology solutions with organizational goals.

Campaign Tracking & UTM Governance
  • Enforce established UTM governance standards to ensure consistent campaign tracking across all digital marketing initiatives.
  • Audit UTM parameters and campaign URLs on a regular basis to identify inconsistencies, errors, or missing values before they impact reporting.
  • Coordinate with internal marketing teams and external agency partners to ensure UTM standards are followed for all campaigns and new initiatives.
  • Validate campaign tracking from ad click through conversion to ensure accurate attribution across GA4, CRM, and reporting platforms.
  • Investigate and resolve UTM, tagging, and attribution issues in collaboration with agency and internal stakeholders.
  • Maintain UTM documentation, templates, and quality assurance processes to support reliable marketing measurement.
Marketing Automation & Data Analytics
  • Develop and refine automation workflows, lead scoring, and audience segmentation.
  • Analyze data to identify trends, surface insights, and recommend optimizations.
  • Manage Google tools (GTM, GA4, Looker, etc) to ensure consistent tagging and measurement.
  • Establish and maintain standards for MarTech processes across Digital Learning.
Paid Media Measurement & Support
  • Partner with internal marketing teams and external agency partners to validate campaign implementation, troubleshoot tracking issues, and ensure accurate measurement across paid media platforms.
Collaboration & Strategy Support
  • Partner with marketing teams to enhance prospective student experiences through technology.
  • Collaborate with analytics and technology teams to translate data into actionable strategies.
  • Evaluate emerging tools and recommend improvements to the MarTech stack.
  • Train colleagues on best practices and support technology adoption.
  • Identify and resolve technical challenges proactively.

Qualifications
Required
  • Education:
    • Bachelor's degree in Marketing, Business, Information Systems, or a related field.
  • Experience:
    • Minimum of five (5) years of experience in marketing technology, marketing automation or digital marketing roles.
    • Experience in higher education or progressively responsible MarTech positions.
  • Knowledge, Skills, & Abilities:
    • Strong knowledge of CRM systems (Salesforce, Slate).
    • Advanced proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM) and Data Studio.
    • Strong analytical, problem-solving, and communication skills.
    • Proven experience managing paid media tracking, including UTMs and pixels.

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.
Preferred:
  • Experience:
    • Experience working with paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or Microsoft Advertising.
  • Knowledge, Skills, & Abilities:
    • Familiarity with campaign implementation, audience management, and conversion tracking for paid digital marketing.
    • Experience collaborating with advertising agencies or media partners to troubleshoot tracking, attribution, and campaign measurement.
    • Understanding of API integrations, SQL, and data flows between platforms.
    • Experience with SEO and web performance optimization.

Work Location
  • Location: Knoxville, TN
  • This position is eligible for a hybrid work arrangement

Compensation and Benefits
  • UT market range: MR14
  • Anticipated hiring range: $90,000-$105,000
  • Find more information on the UT Market Range structure here
  • Find more information on UT Benefits here

Application Instructions
To express interest, please apply with the noted below documents:
  • Resume
  • Cover Letter

About The College/Department/Division
Digital Learning at UT, is a unit charged with advancing UT's commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.
Additional Information on all postings provided by UTK
About Us
The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees-the Volunteers-who uphold the university's tradition of lighting the way for others through leadership and service.
UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee's flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy's largest multidisciplinary laboratory, Oak Ridge National Laboratory.
The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.
UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.
The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as "Best Employer for New Graduates," "One of America's Best Large Employers," and "Best Workplace for Women," and has been designated as "Best Place for Working Parents" by Forbes Magazine.
Apply today and join the Tennessee Volunteer community!

Apply