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Martech Data Engineer Jobs in California (NOW HIRING)

Global AdTech and MarTech builds the data and decisioning platforms powering advertising across ... Data engineering, database engineering, business intelligence, or business analytics, ETL tools and ...

Global AdTech and MarTech builds the data and decisioning platforms powering advertising across ... Data engineering, database engineering, business intelligence, or business analytics, ETL tools and ...

Global AdTech and MarTech builds the data and decisioning platforms powering advertising across ... Data engineering, database engineering, business intelligence, or business analytics, ETL tools and ...

Global AdTech and MarTech builds the data and decisioning platforms powering advertising across ... Data engineering, database engineering, business intelligence, or business analytics, ETL tools and ...

Global AdTech and MarTech builds the data and decisioning platforms powering advertising across ... Data engineering, database engineering, business intelligence, or business analytics, ETL tools and ...

Global AdTech and MarTech builds the data and decisioning platforms powering advertising across ... Data engineering, database engineering, business intelligence, or business analytics, ETL tools and ...

... Engineering, Math) or other quantitative fields * 2 years of relevant experience preferably in data ... Understanding of LiveRamp's role in the market and the broader adtech/martech space experience in ...

Solutions Engineer

San Francisco, CA · On-site

$150K - $175K/yr

Prior experience in Solution(s) Role or AdTech/MarTech/Data industry * Scrappiness. We don't have ... Technology, Engineering, Math) or another quantitative field * Ability to work in ambiguous ...

Solutions Engineer

San Francisco, CA · On-site

$150K - $175K/yr

Prior experience in Solution(s) Role or AdTech/MarTech/Data industry * Scrappiness. We don't have ... Technology, Engineering, Math) or another quantitative field * Ability to work in ambiguous ...

... MarTech services * Defining the architecture other engineers build against * Setting the ... Event delivery that feeds our attribution partners, ad platforms, and data warehouse Marketing ...

Showing results 21-40

Martech Data Engineer information

What is a Martech Data Engineer?

A Martech Data Engineer is a technology professional who specializes in building and maintaining the data infrastructure that supports marketing technology (Martech) platforms. They enable the collection, integration, and analysis of marketing data from multiple sources, ensuring data quality and accessibility for marketing teams. Their work helps organizations make data-driven marketing decisions, personalize customer experiences, and measure campaign effectiveness. Martech Data Engineers often collaborate with marketers, analysts, and other engineers to implement data pipelines and optimize marketing operations.

How does a Martech Data Engineer typically collaborate with marketing and analytics teams to achieve business goals?

As a Martech Data Engineer, you will regularly partner with marketing and analytics teams to design, build, and maintain data pipelines that support campaign performance tracking and customer segmentation. You’ll work closely with marketers to understand their data needs and translate them into scalable technical solutions, often attending cross-functional meetings to plan new data integrations or troubleshoot issues. Collaboration also involves ensuring data quality, managing ETL processes, and enabling self-serve analytics by making data accessible and reliable for non-technical stakeholders. This close teamwork helps drive data-driven decision-making and ensures marketing strategies are effectively measured and optimized.

What are the key skills and qualifications needed to thrive as a Martech Data Engineer, and why are they important?

To thrive as a Martech Data Engineer, you need a solid background in data engineering, SQL, and marketing technology platforms, typically supported by a degree in computer science or a related field. Familiarity with ETL tools, cloud data platforms (such as AWS or GCP), and certifications in marketing automation systems like Salesforce or Adobe Experience Cloud are highly valuable. Strong problem-solving abilities, attention to detail, and effective communication skills help bridge the gap between marketing and technical teams. These skills enable the efficient integration, analysis, and utilization of marketing data, driving better decision-making and campaign performance.

What is the difference between Martech Data Engineer vs Data Analyst?

AspectMartech Data EngineerData Analyst
Required CredentialsBachelor's in Computer Science, Data Engineering certificationsBachelor's in Statistics, Data Analysis certifications
Work EnvironmentData pipelines, cloud platforms, marketing tech toolsData visualization, reporting, business insights
Employer & Industry UsageMarketing agencies, tech companies, e-commerceMarketing teams, business intelligence units
Common Search & Comparison IntentUnderstanding technical data roles in marketingAnalyzing marketing data for insights

The Martech Data Engineer focuses on building and maintaining data pipelines and infrastructure for marketing data, while the Data Analyst interprets data to generate insights and reports. Both roles are essential in marketing tech environments but serve different functions within data management and analysis.

What cities in California are hiring for Martech Data Engineer jobs?

Cities in California with the most Martech Data Engineer job openings:

Infographic showing various Martech Data Engineer job openings in California as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 66% Full Time, 30% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

(USA) Principal, Data Engineer

San Mateo, CA • On-site

Walmart
Retail • 10K+ employees

$143K - $286K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago


Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,656 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers


Job description

Position Summary... What you'll do...Role summary:
Principal Engineer responsible for architecting scalable data systems processing billions of advertising and customer signals across real-time, near-real-time, micro-batch, and batch workloads. Ensure low latency, high throughput, resilience, replayability, idempotency, and cost-efficient scaling. Unify advertising data across campaigns, identity, audiences, measurement, optimization, CRM, and advertiser lifecycle. Build reusable, configuration-driven, multi-tenant platforms with standardized schemas, contracts, governance, observability, privacy, and deployment patterns. Modernize legacy pipelines for real-time optimization, reporting, activation, and ML. Lead agentic data enablement spanning discovery, pipeline automation, monitoring, diagnostics, cost optimization, onboarding, recommendations, and secure, explainable production guardrails.
About the team:
Global AdTech and MarTech builds the data and decisioning platforms powering advertising across Walmart U.S., Sam’s Club, and international markets. Connects identity, intent, audiences, campaigns, inventory, bidding, relevance, creative, transactions, attribution, and measurement at massive scale in real time. Enables Sponsored Products, Display, CTV, offsite, social, and in-store advertising, plus reporting, targeting, activation, optimization, forecasting, recommendations, and advertiser analytics. Operates platforms processing billions of events, ad requests, and tens of billions of bids daily. Designs for throughput, latency, correctness, resilience, privacy, scalability, and cost efficiency. Advances AI and agentic advertising through trusted, governed, reusable data foundations and decisioning capabilities.
What you'll do:
Lead the architecture of real-time, large-scale advertising and customer data platforms processing billions of signals with predictable latency, resilience, replayability, and cost efficiency. Define when workloads use streaming, near-real-time, micro-batch, or batch patterns while modernizing legacy pipelines. Provide technical leadership across the full advertising lifecycle, including events, identity, audiences, campaigns, measurement, optimization, CRM, and marketing data. Build reusable, multi-tenant, configuration-driven platforms with standardized schemas, contracts, observability, privacy, and deployment. Establish governed agentic data capabilities for discovery, pipeline creation, monitoring, diagnosis, optimization, onboarding, and AI-ready products, with production guardrails for security, reliability, explainability, safety, and measurable outcomes across global advertising businesses.
What you'll bring:
Deep expertise designing billion-scale, real-time and near-real-time distributed data systems using Spark, Flink, Kafka, streaming, orchestration, and compute/storage optimization. Strong experience with GCP or equivalent cloud platforms, including BigQuery, Dataproc, Dataflow, Pub-Sub, Airflow, and modern data infrastructure. Deep understanding of low-latency architectures at Scale, partitioning, backpressure, replay, consistency, fault tolerance, resilience, recovery, and cost efficiency. Strong AdTech/MarTech expertise across retail media, bidding, targeting, identity, attribution, measurement, reporting, CTV, and privacy-safe collaboration is desirable. Ability to connect real-time architecture decisions to campaign delivery, ROAS, reach, frequency, inventory utilization, and advertiser outcomes. Proven Principal-level leadership shaping architecture, standards, strategic trade-offs, design reviews, and senior technical talent. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $143,000.00 - $286,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in Computer Science and 5 years' experience in software engineering or related field. Option 2: 7 years’ experience in software engineering or related field. Option 3: Master's degree in Computer Science and 3 years' experience in software engineering or related field.
4 years' experience in data engineering, database engineering, business intelligence, or business analytics. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Data engineering, database engineering, business intelligence, or business analytics, ETL tools and working with large data sets in the cloud, Master’s degree in Computer Science or related field and 5 years' experience in software engineering or related field, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture. Primary Location... 815 Eleventh Ave, Sunnyvale, CA 94089-4731, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

What Walmart employees say

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Benefits

Hours and flexibility

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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