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Marketing Strategy Manager Jobs in Springfield, VA

Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including ...

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Marketing Strategy Manager information

See Springfield, VA salary details

$65.8K

$80.7K

$93.5K

How much do marketing strategy manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for marketing strategy manager in Springfield, VA is $80,686.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,600.00 and $87,700.00 per year, depending on experience, location, and employer.

How does a Marketing Strategy Manager typically collaborate with other departments to execute successful campaigns?

Marketing Strategy Managers work closely with cross-functional teams such as sales, product development, analytics, and creative departments. They coordinate campaign objectives, align messaging, and ensure all stakeholders are informed about timelines and deliverables. Regular meetings and collaborative platforms are often used to track progress and address challenges quickly. This collaborative approach helps ensure campaigns are effective and resonate with target audiences while meeting business goals.

What does a marketing strategy manager do?

A marketing strategy manager develops and implements comprehensive marketing plans to achieve business goals. They analyze market trends, identify target audiences, coordinate campaigns, and use tools like data analytics to measure effectiveness. Strong communication, strategic thinking, and knowledge of marketing channels are essential for this role.

What is the difference between Marketing Strategy Manager vs Marketing Analyst?

AspectMarketing Strategy ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBA; experience in strategic planningBachelor's degree in Marketing, Statistics, or related field; proficiency in data analysis tools
Work EnvironmentStrategic planning teams, marketing departments, leadership meetingsData analysis teams, marketing research, reporting environments
Employer & Industry UsageUsed across industries for high-level planning and decision-makingCommon in marketing departments for campaign analysis and market research

The Marketing Strategy Manager focuses on developing and overseeing overall marketing strategies, while the Marketing Analyst concentrates on analyzing data to inform marketing decisions. Both roles require strong analytical skills, but the Strategy Manager emphasizes planning and leadership, whereas the Analyst specializes in data interpretation.

What are the key skills and qualifications needed to thrive as a Marketing Strategy Manager?

To thrive as a Marketing Strategy Manager, you need strong analytical skills, strategic thinking, and a background in marketing, business, or related fields—often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is typically required, along with certifications such as HubSpot or Google Ads. Exceptional communication, leadership, and project management skills help differentiate top performers in this role. These competencies are crucial for developing effective strategies, driving business growth, and ensuring cohesive execution across teams.
What cities near Springfield, VA are hiring for Marketing Strategy Manager jobs? Cities near Springfield, VA with the most Marketing Strategy Manager job openings:
Infographic showing various Marketing Strategy Manager job openings in Springfield, VA as of June 2026, with employment types broken down into 1% As Needed, 86% Full Time, 8% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $80,686 per year, or $38.8 per hour.

Healthcare Marketing Strategy Manager

Deloitte

Mclean, VA • On-site

Full-time

Posted 21 days ago


Deloitte rating

8.2

Company rating: 8.2 out of 10

Based on 92 frontline employees who took The Breakroom Quiz

45th of 150 rated financial services


Job description

Position Summary

Throughout the health ecosystem, you'll find courageous and inspiring people who are committed to driving transformation, advancing access to healthcare, and leading a well-being revolution. Where you find innovators committed to sustainable progress, you'll find Deloitte's Life Sciences & Healthcare practice. Our leaders work side-by-side to orchestrate and deliver on the business of science and health. We bring trusted, flexible approaches that help foster innovation, harness new technologies, and formulate consumer-driven strategies to engineer a digitally enabled, equitable future of health.

Recruiting for this role ends on September 30, 2026

Work you'll do

The Healthcare Marketing Strategy Manager is a client-facing consulting leader responsible for leading the day-to-day delivery of marketing strategy engagements for Healthcare clients. This role combines marketing strategy expertise, consulting execution, and Healthcare commercial acumen to help clients address the full breadth of the Chief Marketing Officer's agenda. The Manager works across strategy and delivery to turn customer insight, data, and business needs into actionable marketing strategies and measurable outcomes.

As a Manager, you will be responsible for:

  • Leading the day-to-day delivery of marketing strategy engagements for Healthcare and clients, spanning the breadth of the CMO agenda including operating model transformation, growth and margin improvement opportunities, resource allocation and investment decision-making, audience segmentation, marketing and campaign strategy, and AI-enablement strategy
  • Partnering with client marketing, commercial, and digital leaders to define marketing strategies tied to clear business outcomes
  • Translating business and customer challenges into structured analyses, insights, and high-quality, executive-ready deliverables grounded in research and data
  • Bringing comfort with the more technical aspects of marketing, including MarTech stacks, platforms, tools, and the implications of AI, to help shape and support broader marketing transformation engagements
  • Managing day-to-day client relationships, facilitating working sessions, and overseeing scope, timelines, risks, and dependencies across workstreams
  • Using advanced analytics and AI-enabled tools to improve efficiency, insight generation, and work quality
  • Supporting practice growth through proposals, solution shaping, workplans, and follow-on opportunities
  • Coaching teams, modeling Deloitte leadership behaviors, and contributing to an inclusive, high-performing culture

A successful candidate would possess these skills:

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor
  • Ability to meet deadlines
  • Ability to mentor and provide clear guidance to others

The team

An evolving customer and regulatory landscape, cost and operational pressures, and intensifying competition are presenting new organizational and operational hurdles for Healthcare organizations. These complex market dynamics are requiring new levels of rigor and insight in marketing strategy, operating model design, and the application of new technology capabilities by marketing leaders.

We are looking for practitioners who will work alongside Healthcare organization leadership teams to drive business value through the design and delivery of marketing strategies that connect customer insight to business impact.

Qualifications

Required:

  • 7+ years of experience with a demonstrated history of consulting delivery in marketing strategy, brand and commercial strategy, or related areas of the CMO agenda
  • 4+ years of experience working directly with marketing client teams
  • 4+ years of experience in the US Healthcare and Life Sciences ecosystem, including customer and stakeholder dynamics, commercial operating environments, and engagement models
  • 1+ years of experience incorporating AI into daily workflow and leveraging AI tools to enable and optimize the client experience
  • Ability to travel up to 30%+ on average, based on the work you do and the clients you serve
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

  • 2+ years of experience leading workstreams or projects, including managing scope, timelines, and deliverables
  • Comfort with and exposure to the technical aspects of marketing, including MarTech platforms, tools, and the implications of AI (no requirement to design or build technology)

Ability to operate effectively in ambiguity and manage complex, multi-stakeholder engagements

  • Experience presenting recommendations and deliverables to executive stakeholders
  • Ability to collaborate effectively with technical teams and translate business needs into analytical or technology-enabled solutions
  • Experience supporting proposals, solution shaping, or workplan development
  • History of bringing a 'Team First' mentality and willingness to work collaboratively in a close-knit community focused on growing our market footprint
  • Experience growing and developing teams, especially practitioners with 0-2 years of experience

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $163,400 - $322,100

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#CSD_US

Qualifications:

Position Summary

Throughout the health ecosystem, you'll find courageous and inspiring people who are committed to driving transformation, advancing access to healthcare, and leading a well-being revolution. Where you find innovators committed to sustainable progress, you'll find Deloitte's Life Sciences & Healthcare practice. Our leaders work side-by-side to orchestrate and deliver on the business of science and health. We bring trusted, flexible approaches that help foster innovation, harness new technologies, and formulate consumer-driven strategies to engineer a digitally enabled, equitable future of health.

Recruiting for this role ends on September 30, 2026

Work you'll do

The Healthcare Marketing Strategy Manager is a client-facing consulting leader responsible for leading the day-to-day delivery of marketing strategy engagements for Healthcare clients. This role combines marketing strategy expertise, consulting execution, and Healthcare commercial acumen to help clients address the full breadth of the Chief Marketing Officer's agenda. The Manager works across strategy and delivery to turn customer insight, data, and business needs into actionable marketing strategies and measurable outcomes.

As a Manager, you will be responsible for:

  • Leading the day-to-day delivery of marketing strategy engagements for Healthcare and clients, spanning the breadth of the CMO agenda including operating model transformation, growth and margin improvement opportunities, resource allocation and investment decision-making, audience segmentation, marketing and campaign strategy, and AI-enablement strategy
  • Partnering with client marketing, commercial, and digital leaders to define marketing strategies tied to clear business outcomes
  • Translating business and customer challenges into structured analyses, insights, and high-quality, executive-ready deliverables grounded in research and data
  • Bringing comfort with the more technical aspects of marketing, including MarTech stacks, platforms, tools, and the implications of AI, to help shape and support broader marketing transformation engagements
  • Managing day-to-day client relationships, facilitating working sessions, and overseeing scope, timelines, risks, and dependencies across workstreams
  • Using advanced analytics and AI-enabled tools to improve efficiency, insight generation, and work quality
  • Supporting practice growth through proposals, solution shaping, workplans, and follow-on opportunities
  • Coaching teams, modeling Deloitte leadership behaviors, and contributing to an inclusive, high-performing culture

A successful candidate would possess these skills:

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor
  • Ability to meet deadlines
  • Ability to mentor and provide clear guidance to others

The team

An evolving customer and regulatory landscape, cost and operational pressures, and intensifying competition are presenting new organizational and operational hurdles for Healthcare organizations. These complex market dynamics are requiring new levels of rigor and insight in marketing strategy, operating model design, and the application of new technology capabilities by marketing leaders.

We are looking for practitioners who will work alongside Healthcare organization leadership teams to drive business value through the design and delivery of marketing strategies that connect customer insight to business impact.

Qualifications

Required:

  • 7+ years of experience with a demonstrated history of consulting delivery in marketing strategy, brand and commercial strategy, or related areas of the CMO agenda
  • 4+ years of experience working directly with marketing client teams
  • 4+ years of experience in the US Healthcare and Life Sciences ecosystem, including customer and stakeholder dynamics, commercial operating environments, and engagement models
  • 1+ years of experience incorporating AI into daily workflow and leveraging AI tools to enable and optimize the client experience
  • Ability to travel up to 30%+ on average, based on the work you do and the clients you serve
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

  • 2+ years of experience leading workstreams or projects, including managing scope, timelines, and deliverables
  • Comfort with and exposure to the technical aspects of marketing, including MarTech platforms, tools, and the implications of AI (no requirement to design or build technology)

Ability to operate effectively in ambiguity and manage complex, multi-stakeholder engagements

  • Experience presenting recommendations and deliverables to executive stakeholders
  • Ability to collaborate effectively with technical teams and translate business needs into analytical or technology-enabled solutions
  • Experience supporting proposals, solution shaping, or workplan development
  • History of bringing a 'Team First' mentality and willingness to work collaboratively in a close-knit community focused on growing our market footprint
  • Experience growing and developing teams, especially practitioners with 0-2 years of experience

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $163,400 - $322,100

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

#Customer_US

#CSD_US

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