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Marketing Strategy Manager Jobs in Springfield, VA

Komline Sanderson

Marketing Manager

Washington, DC · On-site

$130K - $150K/yr

With a strong track record of strategic growth and acquisitions, Komline continues to expand its ... This Opportunity We are seeking a Marketing Manager to lead Komline's industrial marketing efforts.

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... Responsibilities Define and build account-based marketing strategy Develop implement and execute ...

Komline Sanderson

Marketing Manager

Washington, DC · On-site

$130K - $150K/yr

With a strong track record of strategic growth and acquisitions, Komline continues to expand its ... This Opportunity We are seeking a Marketing Manager to lead Komline's municipal market strategy and ...

Umbra

Product Marketing Manager

Arlington, VA · On-site

$177K/yr

The ideal candidate is a strategic, technically fluent marketer with experience in B2B/B2G ... Manage lead pipeline performance for assigned business units, leveraging CRM and marketing ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... Responsibilities • Define and build account-based marketing strategy • Develop implement and ...

Umbra

Product Marketing Manager

Arlington, VA · On-site

$177K/yr

The ideal candidate is a strategic, technically fluent marketer with experience in B2B/B2G ... Manage lead pipeline performance for assigned business units, leveraging CRM and marketing ...

Saliense Consulting LLC

Marketing Manager

Mclean, VA · On-site

If you are a strategic thinker, innovative marketer, and passionate about driving brand growth, we ... Develop and manage content and updates for customer and internal touch points, establishing budget ...

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All JobsMarketing Strategy JobsMarketing Strategy Manager JobsMarketing Strategy Manager Jobs in Springfield, VA

Marketing Strategy Manager information

See Springfield, VA salary details

$65.8K

$80.7K

$93.5K

How much do marketing strategy manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for marketing strategy manager in Springfield, VA is $80,686.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,600.00 and $87,700.00 per year, depending on experience, location, and employer.

How does a Marketing Strategy Manager typically collaborate with other departments to execute successful campaigns?

Marketing Strategy Managers work closely with cross-functional teams such as sales, product development, analytics, and creative departments. They coordinate campaign objectives, align messaging, and ensure all stakeholders are informed about timelines and deliverables. Regular meetings and collaborative platforms are often used to track progress and address challenges quickly. This collaborative approach helps ensure campaigns are effective and resonate with target audiences while meeting business goals.

What does a marketing strategy manager do?

A marketing strategy manager develops and implements comprehensive marketing plans to achieve business goals. They analyze market trends, identify target audiences, coordinate campaigns, and use tools like data analytics to measure effectiveness. Strong communication, strategic thinking, and knowledge of marketing channels are essential for this role.

What is the difference between Marketing Strategy Manager vs Marketing Analyst?

AspectMarketing Strategy ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBA; experience in strategic planningBachelor's degree in Marketing, Statistics, or related field; proficiency in data analysis tools
Work EnvironmentStrategic planning teams, marketing departments, leadership meetingsData analysis teams, marketing research, reporting environments
Employer & Industry UsageUsed across industries for high-level planning and decision-makingCommon in marketing departments for campaign analysis and market research

The Marketing Strategy Manager focuses on developing and overseeing overall marketing strategies, while the Marketing Analyst concentrates on analyzing data to inform marketing decisions. Both roles require strong analytical skills, but the Strategy Manager emphasizes planning and leadership, whereas the Analyst specializes in data interpretation.

What are the key skills and qualifications needed to thrive as a Marketing Strategy Manager?

To thrive as a Marketing Strategy Manager, you need strong analytical skills, strategic thinking, and a background in marketing, business, or related fields—often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is typically required, along with certifications such as HubSpot or Google Ads. Exceptional communication, leadership, and project management skills help differentiate top performers in this role. These competencies are crucial for developing effective strategies, driving business growth, and ensuring cohesive execution across teams.
What cities near Springfield, VA are hiring for Marketing Strategy Manager jobs? Cities near Springfield, VA with the most Marketing Strategy Manager job openings:
Marketing Strategy Manager jobs near you
Infographic showing various Marketing Strategy Manager job openings in Springfield, VA as of June 2026, with employment types broken down into 1% As Needed, 86% Full Time, 8% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $80,686 per year, or $38.8 per hour.

Marketing Manager - Demand Generation, Content & Product Marketing

IOTAP Inc

Reston, VA • On-site

Full-time

Re-posted 3 days ago

Job description

Job Type
Full-time
Description
IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.
visit: www.work365apps.com
What You'll Do
Demand Generation & Growth Marketing
  • Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO).
  • Own lead generation-drive inbound traffic, optimize conversion rates, and track campaign ROI.
  • Manage LinkedIn Ads, Google Ads, and paid media campaigns for maximum effectiveness.
  • Coordinate webinars and external events, driving attendance and engagement.
  • Analyze campaign performance, website traffic, and conversion rates, making data-driven improvements.

Content & Product Marketing
  • Develop and manage blog posts, case studies, whitepapers, email campaigns, and ad copy.
  • Own and execute the social media strategy, primarily focusing on LinkedIn.
  • Craft compelling messaging around Work 365's product features, benefits, and differentiators for IT service providers and Microsoft partners.
  • Work closely with leadership and technical teams to translate product updates into market-ready messaging.
  • Optimize SEO strategy, ensuring high-ranking content that attracts the right audience.

Collaboration & Execution
  • Work with potential external vendors for paid ads, SEO, and content creation, ensuring alignment with company goals.
  • Collaborate with senior leadership (including CMO & technical teams) to refine messaging and marketing strategy.
  • Own marketing automation & CRM workflows in HubSpot to nurture and convert leads.

Continuously track and report on KPIs, refining strategies based on performance insights.
Requirements
  • 3-6 years of marketing experience, ideally in B2B SaaS, IT services, or Microsoft partner ecosystems.
  • Proven demand generation experience-running LinkedIn Ads, Google Ads, SEO, and email marketing.
  • Strong content marketing skills, including blog posts, case studies, and email sequences.
  • Experience managing webinars and virtual events, driving engagement and conversions.
  • Hands-on experience with HubSpot (or similar marketing automation tools).
  • Data-driven mindset-able to analyze marketing performance and optimize accordingly.
  • Self-starter, able to execute independently and work cross-functionally.

Why Join Us?
Be part of a fast-growing Microsoft CSP and subscription billing company.
Own and shape the marketing strategy-your impact will be visible and measurable.
Competitive salary with growth opportunities based on performance.

Apply