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Marketing Strategy Manager Jobs in Reston, VA (NOW HIRING)

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... The Performance Marketing team is at the forefront of SBB's growth strategy, building the engine to ...

CrossCountry Consulting

Marketing Director

Mclean, VA · Hybrid

Manage a team of 5+ marketing strategists aligned to solutions, technology partners, industries, markets, campaigns, and AI content development * Directly own marketing strategy and execution for a ...

Cross Country Consulting

Marketing Director

Mclean, VA · On-site

$170 - $210/hr

Manage a team of 5+ marketing strategists aligned to solutions, technology partners, industries, markets, campaigns, and AI content development * Directly own marketing strategy and execution for a ...

CrossCountry Consulting

Marketing Director

Mclean, VA · On-site

Manage a team of 5+ marketing strategists aligned to solutions, technology partners, industries, markets, campaigns, and AI content development * Directly own marketing strategy and execution for a ...

CrossCountry Consulting

Marketing Director

Mclean, VA · Hybrid

Manage a team of 5+ marketing strategists aligned to solutions, technology partners, industries, markets, campaigns, and AI content development * Directly own marketing strategy and execution for a ...

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Showing results 21-40

All JobsMarketing Strategy JobsMarketing Strategy Manager JobsMarketing Strategy Manager Jobs in Reston, VA

Marketing Strategy Manager information

See Reston, VA salary details

$65.5K

$80.4K

$93.1K

How much do marketing strategy manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for marketing strategy manager in Reston, VA is $80,364.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,300.00 and $87,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Strategy Manager?

To thrive as a Marketing Strategy Manager, you need strong analytical skills, strategic thinking, and a background in marketing, business, or related fields—often supported by a bachelor’s or master’s degree. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is typically required, along with certifications such as HubSpot or Google Ads. Exceptional communication, leadership, and project management skills help differentiate top performers in this role. These competencies are crucial for developing effective strategies, driving business growth, and ensuring cohesive execution across teams.

How does a Marketing Strategy Manager typically collaborate with other departments to execute successful campaigns?

Marketing Strategy Managers work closely with cross-functional teams such as sales, product development, analytics, and creative departments. They coordinate campaign objectives, align messaging, and ensure all stakeholders are informed about timelines and deliverables. Regular meetings and collaborative platforms are often used to track progress and address challenges quickly. This collaborative approach helps ensure campaigns are effective and resonate with target audiences while meeting business goals.

What is the difference between Marketing Strategy Manager vs Marketing Analyst?

AspectMarketing Strategy ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBA; experience in strategic planningBachelor's degree in Marketing, Statistics, or related field; proficiency in data analysis tools
Work EnvironmentStrategic planning teams, marketing departments, leadership meetingsData analysis teams, marketing research, reporting environments
Employer & Industry UsageUsed across industries for high-level planning and decision-makingCommon in marketing departments for campaign analysis and market research

The Marketing Strategy Manager focuses on developing and overseeing overall marketing strategies, while the Marketing Analyst concentrates on analyzing data to inform marketing decisions. Both roles require strong analytical skills, but the Strategy Manager emphasizes planning and leadership, whereas the Analyst specializes in data interpretation.

What does a marketing strategy manager do?

A marketing strategy manager develops and implements comprehensive marketing plans to achieve business goals. They analyze market trends, identify target audiences, coordinate campaigns, and use tools like data analytics to measure effectiveness. Strong communication, strategic thinking, and knowledge of marketing channels are essential for this role.

What are the most commonly searched types of Marketing Strategy jobs in Reston, VA?

The most popular types of Marketing Strategy jobs in Reston, VA are:

What cities near Reston, VA are hiring for Marketing Strategy Manager jobs?

Cities near Reston, VA with the most Marketing Strategy Manager job openings:

Marketing Strategy Manager jobs near you
Infographic showing various Marketing Strategy Manager job openings in Reston, VA as of July 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $80,364 per year, or $38.6 per hour.

Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)

Socket.dev

Mclean, VA • On-site

$87.50 - $110.10/hr

Other

Posted 4 days ago

Job description

Senior Associate, Outbound Marketing Strategy & Operations - Performance Marketing (Hybrid)

This role is responsible for managing the day‑to‑day digital and performance marketing campaigns for a set of Capital One’s U.S. Card digital acquisition channels within our Outbound Marketing team. These channels focus on driving conversions rather than awareness. All campaigns are managed in‑house, providing direct control over strategy and execution.

Responsibilities
  • Develop and execute campaign testing, including ad creative, landing page, audience, and channel expansion testing.
  • Manage outbound performance marketing campaigns from planning and execution to analysis and reporting, collaborating with business analysts.
  • Oversee end‑to‑end ad operations to launch campaigns error‑free, identify opportunities for performance optimisation, and implement process improvements to streamline launch procedures.
  • Coordinate across internal teams – Legal, Compliance, Brand Marketing, Customer Experience, Analytics, Data, and Technology – to execute Display ad strategies end‑to‑end.
  • Partner with creative and cross‑functional teams to develop a new suite of creatives that ensure a seamless customer journey and data‑backed hypotheses.
  • Serve as the subject‑matter expert in outbound marketing, knowledgeable in various advertising platforms, campaign settings, optimisation techniques, tracking/tagging infrastructure and inventory types.
  • Demonstrate a self‑starter attitude, strong organisational skills, ownership mentality, ability to prioritise workloads and quickly learn new digital marketing and platform‑specific features.
  • Work effectively with high‑performing teammates and external and internal partners across the enterprise.
Basic Qualifications
  • Bachelor’s degree or military experience.
  • At least 2 years of experience in email or display ad marketing.
  • At least 2 years of experience planning and implementing digital marketing strategies utilising Google or other inbox servicing ad platforms.
  • At least 2 years of experience analysing and evaluating campaign performance.
Preferred Qualifications
  • At least 2 years of experience in paid media & performance marketing, managing high‑volume accounts and large media budgets.
  • At least 2 years of experience in D2C marketing.
  • At least 2 years of experience in project management.
  • At least 1 year of experience in social media or search engine marketing.
  • Prior financial industry or media agency experience.
Position Details
  • Salary range – McLean, VA: $96,500 – $110,100; Richmond, VA: $87,700 – $100,100.
  • Eligible for performance‑based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI).
  • Benefits include health, financial and other benefits that support total well‑being.
  • Capital One does not sponsor work‑authorization for this position.
Equal‑Opportunity Employer Statement

Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.

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