ZipRecruiter

Log In

1

Marketing Strategy Director Jobs in Reston, VA (NOW HIRING)

TalentRemedy

Marketing Director

Rockville, MD

A well-established professional services organization is seeking a strategic Director of Marketing to lead brand strategy, messaging, communications, and overall marketing execution for both the ...

next page

Showing results 1-20

All JobsMarketing Strategy JobsMarketing Strategy Director JobsMarketing Strategy Director Jobs in Reston, VA

Marketing Strategy Director information

See Reston, VA salary details

$62.9K

$150.7K

$265.8K

How much do marketing strategy director jobs pay per year?

As of Aug 12, 2026, the average yearly pay for marketing strategy director in Reston, VA is $150,711.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,400.00 and $192,500.00 per year, depending on experience, location, and employer.

What does a marketing strategy director do?

A Marketing Strategy Director is responsible for developing, implementing, and overseeing a company's overall marketing strategies to achieve business objectives. They analyze market trends, customer insights, and competitive landscapes to guide the creation of comprehensive marketing plans. This role involves collaborating with cross-functional teams, setting strategic goals, and measuring campaign effectiveness to ensure optimal brand positioning and growth. Additionally, a Marketing Strategy Director often manages budgets and leads a team of marketing professionals.

What are the key skills and qualifications needed to thrive as a marketing strategy director, and why are they important?

To thrive as a Marketing Strategy Director, you need a strong background in market analysis, strategic planning, and leadership, often supported by a degree in marketing, business, or a related field. Expertise with analytics platforms like Google Analytics, CRM systems, and marketing automation tools, along with experience in budget management, is typically required. Exceptional communication, creativity, and the ability to inspire teams are standout soft skills in this role. These skills ensure effective strategy development, drive business growth, and foster collaboration across organizational functions.

How does a marketing strategy director typically collaborate with cross-functional teams to achieve business objectives?

A Marketing Strategy Director regularly works with cross-functional teams such as sales, product development, finance, and analytics to ensure marketing initiatives align with broader business goals. They facilitate communication between departments, coordinate campaign launches, and integrate market insights into strategic planning. This collaborative approach helps to create cohesive strategies, maximize ROI, and adapt quickly to market changes, making teamwork and stakeholder management essential parts of the role.
What are the most commonly searched types of Marketing Strategy jobs in Reston, VA? The most popular types of Marketing Strategy jobs in Reston, VA are:
What cities near Reston, VA are hiring for Marketing Strategy Director jobs? Cities near Reston, VA with the most Marketing Strategy Director job openings:
Marketing Strategy Director jobs near you
Infographic showing various Marketing Strategy Director job openings in Reston, VA as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $150,711 per year, or $72.5 per hour.

Director, Marketing Strategy & Performance

Marriott

Bethesda, MD • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Marriott International rating

6.4

Company rating: 6.4 out of 10

Based on 1,186 frontline employees who took The Breakroom Quiz

53rd of 108 rated hotels

Job description

JOB SUMMARY

The Director of Marketing Strategy & Performance will lead Marriott International's Marketing Return on Investment (ROI) global program and spearhead high-impact strategic initiatives to build and scale best-in-class marketing performance capabilities. This role is accountable for advancing a rigorous, insight-driven approach to marketing investment decisions that optimize effectiveness, accelerate growth, and strengthen long-term brand value.

This leader will own the vision, design, and execution of Marriott International's marketing measurement framework, including standing up advanced capabilities such as marketing mix modeling (MMM), experimentation, and performance analytics, in partnership with analytics teams. The Director will translate complex data into actionable insights to create data-driven guidance that informs revenue optimization and brand-building strategies. A core expectation of the role is to lead change management and champion these capabilities across the global marketing organization, embedding measurement into planning, investment, and decision-making processes.

The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and complex organization, and someone excited about building a data-driven marketing organization\

CANDIDATE PROFILE

Education and Experience Required

4-year degree from an accredited university in statistics, marketing, business, or related degree

Seven or more years of experience in marketing, strategy, business consultancy or advisory roles.

Proven track record of managing and executing multiple strategic projects simultaneously and successfully.

Strong critical thinking and problem-solving skills.

Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)

Excellent stakeholder management and interpersonal skills.

Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently.

Demonstrated ability to drive and implement change initiatives.

Education and Experience Preferred

MBA or other relevant graduate degree (e.g., data science, business analytics)

Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)

CORE WORK ACTIVITES

Role Responsibilities/Duties:

Lead and oversee marketing performance projects, particularly related to marketing mix models.

Lead the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.

Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution.

Gain alignment and buy-in from senior stakeholders to secure project initiatives' sponsorship.

Manage complex stakeholder interactions to drive project success.

Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.

Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.

Demonstrate strong critical thinking skills in project planning and execution.

Willingly undertake and excel in challenging projects and initiatives.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. 

Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

What Marriott International employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply