Optwise Career Coaching is a U.S.-based career acceleration firm dedicated to helping students and young professionals secure internships and full-time opportunities in Marketing, Strategy, Analytics, Product, Consulting, and Business-related roles.
We provide personalized career coaching, resume optimization, interview preparation, networking strategies, and job search guidance for students pursuing competitive careers in North America.
We are currently seeking an experienced Brand Strategy & GTM Career Coach to support students targeting careers in Brand Strategy, Product Marketing, Marketing Strategy, Consumer Insights, Growth Marketing, and Go-to-Market (GTM) functions.
Position Overview
The Brand Strategy & GTM Career Coach will work directly with students and recent graduates to help them successfully break into marketing-related roles.
This coach should possess real-world experience in Brand Strategy, Product Marketing, GTM Strategy, Consumer Insights, or Marketing Strategy and be able to translate industry knowledge into practical job search guidance.
The ideal candidate understands how top companies hire marketing talent and can coach students through resume building, interview preparation, networking, and career positioning.
Responsibilities
Career Coaching
- Conduct 1-on-1 coaching sessions with students and job seekers.
- Assess candidate backgrounds and identify suitable career paths.
- Help students develop a strategic job search plan.
- Provide guidance on internship and full-time recruiting timelines.
Resume & Personal Branding
- Review and optimize resumes for:
- Brand Strategy
- Product Marketing
- Marketing Strategy
- GTM Strategy
- Growth Marketing
- Consumer Insights
- Marketing Analytics
- Guide students on LinkedIn optimization and professional branding.
- Help candidates position academic projects and internships effectively.
Interview Preparation
Conduct mock interviews and provide coaching for:
- Brand Strategy roles
- Associate Brand Manager roles
- Product Marketing roles
- GTM roles
- Marketing Strategy positions
- Consumer Insights positions
- Growth Marketing positions
Areas of focus include:
- Behavioral Interviews
- Marketing Case Interviews
- Brand Strategy Cases
- GTM Case Studies
- Market Sizing
- Product Launch Strategy
- Consumer Research Questions
Industry Mentorship
- Share real-world examples from marketing and strategy functions.
- Educate students on industry trends and hiring expectations.
- Help students understand role differences across industries.
Student Support
- Track student progress and provide ongoing feedback.
- Support students through application, interview, and offer stages.
- Collaborate with the coaching team on best practices and resources.
Qualifications
Required
- 5+ years of professional experience in one or more of the following areas:
- Brand Strategy
- Product Marketing
- Go-to-Market (GTM)
- Marketing Strategy
- Consumer Insights
- Growth Marketing
- Corporate Strategy
- Strong understanding of the U.S. recruiting market.
- Excellent communication and coaching skills.
- Ability to simplify complex business concepts for students.
- Experience conducting interviews or evaluating talent.
Ideal Candidate
We are looking for someone who:
- Has successfully built a career in marketing or strategy.
- Understands what hiring managers look for in marketing candidates.
- Enjoys mentoring students and young professionals.
- Can provide practical, actionable advice rather than theoretical guidance.
- Is passionate about helping candidates secure competitive opportunities.
Compensation
- Competitive hourly compensation
- Flexible remote schedule
- Part-time / Contract position
- Long-term collaboration opportunity
Preferred Coaching Topics
- Brand Strategy Recruiting
- Product Marketing Recruiting
- GTM Career Paths
- Marketing Interview Preparation
- Case Interview Coaching
- Personal Branding
- Networking Strategy
- Internship & New Graduate Recruiting
Employment Type
Part-Time | Contract | Remote (U.S. Preferred)