Role Overview
Senior Retail Marketing Manager – responsible for developing and managing Razer's regional retail marketing strategy, leading the creation of retail promotional campaigns, owning budget allocation, and ensuring brand guidelines and retailer deadlines are met.
Responsibilities
- Develop and implement retail and channel marketing plans supporting corporate objectives and growing market share and profitability.
- Develop and manage channel partner programs, promotions, contracts, and account activities.
- Forecast, build, and manage market development and co‑op budgets.
- Analyze sales reports and market trends to identify priority channels and account targets.
- Serve as liaison between marketing and sales to align plans and activities.
- Track effectiveness of retail marketing programs and inform pricing, promotion, and program decisions to meet sell‑through and ROI goals.
- Partner with internal design team and external agencies to develop promotions and promotional materials that increase sell‑through and ROI.
- Lead preparation and delivery of point‑of‑purchase, point‑of‑sale, and merchandising materials to distributors, retailers, and store locations.
- Prepare and present ongoing performance reports to sales, marketing, and executive leadership.
- Perform other duties as assigned.
Qualifications
- 5+ years of retail or channel marketing experience, including ownership of marketing budgets and promotional programs.
- Demonstrated leadership of cross‑functional initiatives across sales, brand, and retailer/partner accounts.
- Excellent written and verbal communication skills, including presentation to executive audiences.
- Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint).
- Ability to work independently, prioritize, and manage multiple projects concurrently.
- Strong organizational and project‑management skills.
Education & Experience
Bachelor's degree in marketing, business, or a related field, or equivalent experience.
Compensation
Salary ranges (per annum): $91,658.00 – $152,764.00. Actual compensation may vary based on skills, experience, and location.
Equal Opportunity Employer
Razer is a proud equal‑opportunity employer and is committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. We provide reasonable accommodations where needed.
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